Presentes

Retailing is selling goods or services directly to final consumers for personal, family or house hold use. Retailers operate through store retailing, non store retailing and retail organizations.

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Convenience store General merchandise retailer : Department stores Supermarket Hypermarkets Warehouse

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Non store retailing

Direct selling Direct marketing

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YOUNG INDIA:compared with several advanced countries, where the overall population is aging , India is a very young nation, with more than 70% of its population below the age of 40 ,and more than 47% below the age of 20. a new wave of consumer demand provided the current trend of economic liberalization continuos amd generate continued investment.

At a national level India has 500 active district (Excuding jammu and kashmir ), of which the top 150 districts (Class A) account for 78%, while the next 150(Class B) account for 15% of the national market potential for a wide category of goods, the Remaining 200 districts (Class C), which have 40% of the geographical share, are backward and account for only 7% of indias market potential.

The rural india is not getting to retailing urban india the reason is that lack of economic power connectivity among the rural producer, market and consumer. As the 72% of the population as well as the income source is from urban area such as agriculture. Rural people save more and invest less. In order to work on this problem some company have new ideas

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building retail services to increase productivity and income of rural population. On reaching surplus productivity, giving the proper alternative to individual farmer for his land. To cluster number of goods and services, lay infrastructure and make return on it. Bringing extension services to the farmers.

How hard is it, to change villagers' buying habits ? How to understand rural consumers buying patterns ? How to measure the success of this farmer run centers of ITC ?

company like Philips lighting they reach to all Indian villages with the population of 20,000 but to reach beyond the population of 20,000 it will blow a hole in his economics. Philips tie-up with ITC . Philips dealers in the 20,000 population villages supply to ITC which in turn sends a van to all its SANCHALAKs. Due to this Philips covered 50-60 % in this area which was only 20% two years ago.

Thank you