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Synopsis

Title Demand analysis of Honda activa.

Aim Why Honda activa emerge as one of the market leader in scooter segment

Objective Doing survey in local areas. Consulting the experts. Conducting survey in Honda showroom.

Hypothesis Honda activa is the market leader. Honda activa is not the market leader.

About Honda Honda has been the worlds largest motorcycle manufactures since 1956. Honda was the first Japanese automobile manufactures to release a dedicated luxury brand in 1986. Honda is also the world largest manufactures of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.

Honda was the seventh largest automobile manufactures in the world behind Toyota, general motors, Volkswagen AG, Hyundai motor group, Ford & Nissan in 2010.

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