lettemETom America . ISM US contributing editor Susan J Campbell (pictured right) asseses the opportunities afforded by consumers’ desire for localised, personalised services RRC LOM MeN Mea Sc Me en ecm MTT URS em cant tet Te aT ecem Om Tsetere Ce enn UC Sane thers. We have an inherent dese to See RO At Cee acess Sea aes ethnic background or something as SU een Tn eae ‘his desire is one root cause forthe Steen era nnn es cer ee ean at Cee mer ek Cue nM Nn COC Mae aNd Cen cea pee ts Denes CeCe TU Senne can On ast SU ose Peron Tetra a An en ens towards mobility and companies vying (Onn acne Se eee cece these trends as opportunities for diving additional revenue and growth, eee Ren se) Oem ete onc One ed Ree stiaining to compete. een one ny et ne ea ee nec oC Memon Set of words or questions provided by Cece set acs) are produced, based on users who could CoN ead rain CMe ae ty Tener particular user? What implications will ithave for those who are diving the eco Runa CC sae eee ea tac sy eee cen eae ata Sue rene parties involved. This information is also ‘clhant on location based sesvices that Beene ey Prone ee nese ene it also mean that our civil liberties are Sean ea ‘overcome stich obstacles to realise the Potential within these consumer trends? eee se Senn eed ene Corte TS Reon ‘war and will be asked to decide between Means cea rcs CeCe a nee Rem a PSUS m ke ag a ce ee a) fon the future of certain technologies as re toma ten ner a oe eens) Coen My an a rat) Ce ce nara) Cees) a enna si for increased mobility and protection eine eG ema aa acre ny Cereal Eno rn een et nantes Tet Cen aR ee growth of the internet, gathering and Ce Nee point where societies throughout the PE eek ree caress Med significantly increased email cs eau uno sa ene a ect) crannel, This consistent use of email {or communication cieated a significant Cnc ta) Genoese esr ens) een ee Snare unc ei oe een eae What was once a significant marketing, CM earn social networking and other forms of ements Poem enSn eee oe ea ed ‘and other forms of communication such Soeur eat See een effectiveness of email marketing, In fact, 22 per cent of email-users indicated that Rite nce icy Cea neal www.ismonthly.couk 434a Cicer ee ee rete cee et See eta a a Coen eet Pe crn eens ec unoroic Reem terol Mitaai reeuscus ai eee mens ven Ces ada VM Prac eckt the game in local search because the Une ang Senay Peon pen cour Cer ree ete Penn hee Poe a any ns ee aed Traroeaabont x ‘ Fe MN el Resor tere r ey Ne two candidates meen es eet CO ee aa Soon ne Lie) Cy erent E Pe een Se ices ivédin uth the Demotratic eee te otic ny ia ote nit tna Tee ere Lola Cr a eetRepublican candidate John McCain has Cee te Mae amo en eee Ceo cuca en vice president for help. While his honesty might be refreshing, given the role that technology and the internet play in the AR nero ac) the American people? Meee Cun acts Teen a Cnr a eg ‘gels; i is Marketing 101, But it is our en a ec Sr eRe any st era ee eas ee aoe ine Se eri aurea ne) about the technologies at their disposal, Pe Cer se " ea a nee re claimed to need more education before Cea ams eas OM aa eos) Peat ne ete nee athetela dae a 4 Hee) by alae interest, Momo ee on cr nT PS can aL eo one re ue un sce Sy Ere eee eo) ‘others. As personalised search continues ECan eect) eer ee ee Ty pee ess Nera eta cad Rue eRe one era ere end ene Rm eceay eS Noe en Pt emer epee ii coe | ALCS ae, ae eer yn.