INTRODUCTION

DEFINITION OF HUMAN RESOURCE MANAGEMENT:

According to D.Yoder and others It is the phase of management which deals with the effective control and use of manpower as distinguished from other sources of power. The management of human resource is viewed as a system in which participants seek to attain both individual and group goals. Its objective is to understand what has happened and is happening and to be prepared for what will happen in the area of the working relationships between the managers and the managed. HUMAN RESOURCE MANAGEMENT: AN OVERVIEW HRM may be defined as the organized function of planning for human resource need and recruitment, selection, development, compensation and evaluation of performances to fill those needs. The HRM process is an on going function that aims to keep the organization supplied with the right person, in the right position, in the right time. The HRM process includes 5 basic activities: Human resource planning. Staffing. Training and development. Performance appraisal. Compensation.

Human resource activities like selection, promotion and placement come into focus when there is high demand for the supply of man power in the organization. Consecutively, efforts are made to match the available man power with organisations needs. When the supply of human resource is low and the demand is high, a different emphasis is required. The company can go in for internal promotions and should place special emphasis on training and development to enlarge and improve the internal pool of man power. However, this takes time and planning. Recruitment is another option. When there is high demand for man power within the enterprise, it is likely that there is high demand for such man power in external environment as well. Therefore, it is essential that the compensation offered be competitive. This is very important for retaining individuals already employed by the enterprise, and also for recruiting new man power. Managers are responsible for optimizing of the resource available to them like material, capital and human when it comes to managing people, however, all managers must be concerned to some degree with the following 5 activities: Staffing. Retention. Development. Adjustment.

 Managing change.

However these activities can be carried out by the individuals, work team, or large organizational unit level. Sometimes they are initiated by the organization and sometimes they are initiated by the individuals or work team whatever the case, the responsibilities for carrying out these activities are highly inter related. Together these activities constitute the HRM system.

OBJECTIVES OF HUMAN RESOURCE:

The objective of human resource is to maximize the return on investment from the organization human capital and minize financial risk. It is the responsibility of human resousce manager to conduct these activities in an effective, legal, fair and consistence manner. HRM serves these key functions: 1. Recruitment strategy planning 2. Hiring process. 3. Performance evaluation and management. 4. Promotion. 5. Redundancy. 6. Industrial and employee relations. 7. Record keeping of all personal data. 8. Compensation, pension, bonuses, etc in liaison with payroll.

9. Confidential advice to internal customers in relation to work.

RECRUITMENT
To recruit means to enlist, replenish or reinforce. It refers to the process of bringing together prospective employees and employers with view to stimulate and encourage the former to apply for a job with the later. The purpose of recruitment is to prepare an inventory of people who meet the criteria laid down in the job specifications so that the organization may choose those who are found most suitable for the positions vacant. OBJECTIVES OF RECRUITMENT:

To attract people with multi-dimensional skills ans experience thus suits the present and future organizational strategy.

To induct outsiders with the new perspective to lead the company. To infuse fresh blood at all levels of the organization. To develop an organizational culture that attracts competent people of the company. To search or head hunt/ head pouch people whose skills fit the companys values. To device methodologies for accessing psychological traits. To seek out non-conventional development grounds of talent.

 To search for talent globally and not just within the company. To design entry pay that competes on quality but not in quantum.

TRADITIONAL METHOD OF RECRUITMENT: The methods of recruitment are broadly divided into internal methods and external methods. Internal methods are the sources within organizational pursuit. External methods are sources of recruitment. INTERNAL SOURCE INCLUDES: Present permanent employee. Present temporary/ casual employee. Retrenched or retired employee & Dependence of deceased, disabled, retired and present employees. EXTERNAL SOURCE INCLUDES: Campus recruitment. Private employment agencies/ consultants. Public employment exchanges. Professional associations.

 Data bank. Casual applicants. Similar organization. Trade unions. Walk-in Consult-in.

RESEARCH DESIGN

TITLE: A study on Recruitment of financial consultants in HDFC Standard Life Insurance.

STATEMENT OF PROBLEM: At HDFC Standard Life Insurance, the topic as Recruitment of Financial Consultant or Recruitment consultant for my project work. The selection of the topic was in order to know how do these companies generates business through THE FINANCIAL CONSULTANTS and to know what is the criteria candidates have to face. Some criteria:

He/she should have good personal contacts. He/she should have patience and convincing power. He/she should be above 18 years.

He/she should have good communication.

SCOPE OF THE STUDY: Financial Consultants are those sources of a company who have their own relations and personal contacts among common public that they use to generate business through. Company has certain criteria to recruit these Financial Consultants. This is a good business opportunity offered by HDFC Standard Life to become a business partner and earn a good amount of money.

STATEMENT OF RESEARCH OBJECTIVES: Recruitment procedure of HDFCSL. To study the various method of recruitment done in our company. To study the different products provided. To study about the needs and requirement of the company. To offer suggestions based on findings.

ADVANTAGES: Join HDFC Standard Life Insurance as a Financial Consultant and earn a rewarding career Flexible work timings You can work whenever you like. You can work full-time or part-time, depending on your convenience. However, the time you invest will determine your success Anyone can join - Young graduates, Housewives, Retired Personnel, Self-employed or Working Professionals. Zero Investment - There is no start-up capital required. Be your own boss with flexible working environment, unlimited earning potential and opportunities to be part of a world class sales team. Attractive Remuneration - Company offers excellent commissions, award and rewards for the performers.

You have unlimited earning potential. Commission structure is pretty handsome and is 15-40% and renewal commission of 5% second year onwards till the policy is in force. Certificate by IRDA- You will get world class training free of cost and certification by Insurance Regulatory Development Authority. LIMITATIONS

Every work has its own limitation. Limitations are extent to which the process should not exceed. Limitations of this project are: etc. Getting appointment from the concern person was very difficult. People mind set about the survey was an obstacle in acquiring complete Respondents were very busy in their schedule. So it was very time taken The project was constrained by time limit of two months. Mindset of people may vary depending upon their age, gender, income

information & positive interaction. in every Questionnaire response by them.

RESEARCH DESIGN AND METHODOLOGY:

The study is based on survey technique. The study consists of analysis of recruitment procedure of HDFC standard life. For the purpose of the study 50 candidates were picked up and their views were solicited on different parameters.

Personal interviews of the candidates to ascertain the different method procedure of recruitment of FCs in HDFC standard life . Further applying simple statistical techniques have processed the data collected.

SOURCES OF DATA: Primary data: Questionnaire Secondary data: Published materials such as periodicals,books and website.

SAMPLING PLAN:

Since it is not possible to study whole universe, it becomes necessary to take sample from the universe to know about its characteristics.

Sampling Units: trainees, interns, employees.

Sample Technique: Random Sampling. Research Instrument: Structured Questionnaire. Contact Method: Personal Interview.

Sampling size: A sample of 50candidates of HDFC standard life was chosen for

the purpose of the study. Sample considers of student, regular employee and job seekers.

Sampling Methods: Probability sampling requires complete knowledge about all sampling units in the universe. Since due to time constraint non-probability sampling was chosen for the study.

Sampling procedure: From large number of candidates of HDFC standard life

candidates were randomly picked up.

Field Study: the respondents were directly approached.

CHAPTER-3 COMPANY PROFILE

DEFINITIONS OF INSURANCE: GENERAL INSURANCE: A contract in which one party agrees to pay for another parts financial loss resulting from a specific event (for example, a collision, theft, or storm damage). Lease agreement generally requires that you maintain vehicle collision and comprehensive insurance as well as liability insurance for bodily injury and property damage. LIFE INSURANCE: A system of protection against loss in which a number of Individuals agree to pay certain sums of money, called premiums, to create a pool of money which will guarantee that the individuals will be compensated for losses caused by events such as fire, accident, illness, or death.

Benefits of Insurance: Insurance is the instrument of security, savings and peace of mind. It provides several benefits by paying a small amount of premium to an insurance company as: Safeguard oneself and ones family for future requirements. Peace of mind-in-case of financial loss. Encourage savings. Tax rebate. Protection from the claim by creditors. Security against a personal loan or other type of loan. Provide a protection cover to industries, agriculture, women and child.
Provide good returns on investments.

ORIGIN OF THE ORGANISATION:

HDFC was incorporated in1977 with the primary objective of meeting a social need- that of promoting home ownership by providing long-term finance to

households for their housing needs. HDFC was promoted with an initial share capital of Rs. 100 million.

ABOUT HDFC:
HDFC is Indias leading housing finance institution and has helped build more than 23, 00,000 houses since its incorporation in 1977.

Rated AAA by CRISIL and ICRA for the 10th consecutive year. Stable and experienced management. High service standards.

Awarded The Economic Times Corporate Citizen of the year Award for its long-standing commitment to community development. Presented the Dream Home award for the best housing the third Annual Outlook Money

finance provider in 2004 at Awards.

It entered into various sectors and offering services like

banking, mutual funds etc, and with the privatization in insurance sector, it also entered into insurance mark.

Business objectives:
To enhance residential housing in the country through the provision of

housing finance in a systematic and professional manner. To promote house ownership. To increase the flow of resources to the housing sector by integrating the housing finance sector with the overall domestic financial markets.

GROUP COMPANIES:
o Housing Development Finance Corporation Limited. o HDFC Bank.

o HDFC Mutual fund. o HDFC Securities. o HDFC Chubb General Insurance Company Limited.

HDFC STANDARD LIFE INSURANCE:

HDFC Standard Life Insurance Company Ltd. is one of India's leading private insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), India's leading housing finance institution and a Group Company of the Standard Life, UK. HDFC as on March 31, 2007 holds 81.9 per cent of equity in the joint venture.

ABOUT LIFE INSURANCE:

The Standard Life group has been looking after the

financial needs of customers for over 180 years It currently has a customer base of around 7 million for their banking

people who rely on the company insurance, pension, investment,

and health-care needs

Its investment manager currently administers 125

billion in assets It is a leading pensions provider in the UK, and is rated 'strong' with a rating of A+ and as

by Standard & Poor's as

'good' with a rating of A1 by Moody's Standard Life was awarded the 'Best Pension Provider' in

2004, 2005 and 2006 at the Money Marketing Awards, and it was voted a 5 star life and pensions provider at the

Financial Adviser Service Awards for the last 10 years running. The '5 Star' accolade has also been awarded to and to

Standard Life Investments for the last 10 years,

Standard Life Bank since its inception in 1998. Standard Life Bank was awarded the 'Best Flexible Mortgage Lender' at 2006

the Mortgage Magazine Awards in

Its business operates within six areas: UK Life & Bank, Healthcare, Investments, Canada and

pensions,

International.

THE PARTNERSHIP:
HDFC and standard life insurance first came together for a possible joint venture, to enter life insurance market, in January 1995. It was clear from the outset both companies shared values and beliefs and a strong relationship quickly formed. In October 1995 the companies signed a 3-year joint venture agreement. Around this time standard life purchased a 5% stake in HDF, further strengthening the relationship. The next three years were filled with uncertainty, due to changes in government and ongoing delays in getting the IRDA (Insurance Regulatory and Development Authority) Act passed in parliament. Despite this both companies remained firmly committed to the venture. In October 1998, the joint venture agreement was renewed and additional resource made available. Around this time standard life purchased 2%of Infrastructure Development

Finance Company Ltd. (IDFC) standard Life also started to use the services of the HDFC Treasury department to advise them upon their investment in India. Towards the end of 1999, the opening of the market looked very promising and both companies agreed the time was right to moves the operation to the next level. Therefore in January 2000 an export team from the UK joined pocked team from HDFC to r\from the core project team, based in Mumbai. Around this time standard life purchased a further 5% stake in HDFC and 5% stake in HDFC Bank. In a further development standard life agreed to participates in the Asset Management Company promoted by HDFC to enter the mutual fund market. The mutual fund was launched on 20th July 2000.

Incorporation of HDFC Standard Life Insurance Company Limited:

The company was incorporated on 14th August 2000 under the name of HDFC Standard Life Insurance Company Limited. Companys ambition from as far back as October 1995, was to be first private company to re-enter the life insurance market in India. On the 23rd of October 2000, this ambition was realized when HDFC Standard Life Insurance was the only life company to be granted a certificate of registration. HDFC are the main shareholders HDFC Standard Life, with 81.4%while standard Life owns 18.6% Given Standard Lifes existing investment in the HDFC Group, this is the maximum investment under current regulations. HDFC and standard life have a long and relationship built upon shared values and trust. The ambition of HDFC Standard Life is to mirror the success of the parent companies and be

the yardstick by which all other insurance companies in India are measured. HDFC Standard Life Insurance Company Limited. is one of India's leading private insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Limited), India's leading housing finance institution and a Group Company of the Standard Life Plc, UK. As on February 28, 2009 HDFC Ltd . holds 72.43% and Standard Life (Mauritius Holding) 2006, Ltd. holds 26.00% of equity in the joint venture, while the rest is held by others.

KEY STRENGTHS:

Financial Expertise:As a joint venture of leading

financial services groups, HDFC Standard Life has the financial expertise required to manage your long-term

investments safely and efficiently.

Range of Solutions:We have a range of individual and

group solutions, which can be easily customized to specific needs. Our group solutions have been designed to offer you complete flexibility combined with a low charging structure.

OUR VISION & VALUES:

Our Vision: 'The most successful and admired life

insurance company, which means that we are the most trusted company, the easiest to deal with, offer the best value for money, and set the standards in the industry'. 'The most obvious choice for all'. Our Values while we work: Integrity

Innovation Customer centric People Care One for all and all for one Team work Joy and Simplicity

PRODUCT PROFILE:
HDFC offers products as per the life stages of the customers and their respective needs.

Your insurance need will change as your life does, from starting to work to enjoying your golden years and all the stages in between. Each one of these stages may pose a different insurance need/cover for you. In this section, we have drawn up

the basic life stages and help you analyze various insurance needs accordingly.

INDIVIDUAL PRODUCT:
We at HDFC Standard Life realize that not everyone has the same kind of needs. Keeping this in mind, we have a varied range of Products that you can choose from to suit all your needs. These will help secure your future as well as the future of your family.

PROTECTION PLANS:
You can protect your family against the loss of your income or the burden of a loan in the event of your unfortunate demise, disability or sickness. These plans offer valuable peace of mind at a small price. Term Assurance Plan Loan Cover Term Assurance Plan

INVESTMENT PLANS:

Our investment products are well suited to meet your longterm needs. Single Premium Whole Life Plan

PENSION PLANS:
Our Pension Plans help you secure your financial independence even after retirement. Personal Pension Plan Unit Linked Pension Plan Unit Linked Pension Plus

Our Immediate Annuity plan will aid you in receiving income post retirement and securing you financial independence.

SAVINGS PLAN:
Our Savings Plans offer you flexible options to build savings for your future needs such as buying a dream home or

fulfilling your childrens immediate and future needs. Our Savings range includes Endowment Assurance Plan Unit Linked Endowment Unit Linked Endowment Plus Money Back Plan Children's Plan Unit Linked Young star Unit Linked Young star Plus

HEALTH PLANS:
Our health plans provides you with timely support in case of any health related emergencies and helps you and your family to remain financially independent in difficult times Critical care plan Surqi care plan

GROUP PRODUCTS:
One-stop shop for employee-benefit solutions HDFC Standard Life has the most comprehensive list of products for progressive employers who wish to provide the best and most innovative employee benefit solutions to their employees. We offer different products for different needs of employers ranging from term insurance plans for pure protection to voluntary plans such as superannuation and leave encashment. We now offer the following group products to our esteemed corporate clients

Group Term Insurance Group Variable Term Insurance Group Unit-Linked Plan

SOCIAL PRODUCT:

Development Insurance plan is an insurance plan which provides life cover to members of a Development Agency for a term of one year. On the death of any member of the group insured during the year of cover, a lump sum is paid to that members beneficiaries to help meet some of the immediate financial needs following their loss.

OTHER PRODUCTS:

Rural products Tax benefits

PRODUCT ANALYSIS:
Endowment Assurance Plan: You have given your family the very best. And there is no reason why they shouldn't get the very best in the future too. As a judicious family man, your priority is to secure the wellbeing of those who depend on you. Not just for today, but also in the long term. More importantly, you have to guard

your loved ones against any eventuality. How will they sustain their way of life, so lovingly built by you, in your absence? With our HDFC Endowment Assurance Plan, you can ensure that your family remains financially independent, even if you are not around. You can ensure that they live a life of respect and dignity always.

The HDFC Endowment Assurance Plan gives you: An ideal way to secure your long-term financial goals Valuable protection to your family by way of lump sum

payment in case of your unfortunate demise within policy term Lump sum payment (basic Sum Assured plus any bonus

additions) on survival up to maturity date Very flexible benefit options and payment options

Unit linked endowment assurance:

In this policy, the investment risk in investment portfolio is borne by the policy-holder. You have given your family the very best. And there is no reason why they should not get the very best in the future too. With HDFC Unit Linked Endowment plus II, you can ensure that your family remains financially independent, even if you are not around. You can ensure that they live a life of respect and dignity, Always. The HDFC Unit Linked Endowment plus II gives: Valuable protection to your family in case you are not

around An outstanding investment opportunity by providing a

choice of thoroughly researched and selected investments year Flexible benefit combinations and premium payment Regular Loyalty Units to boost your fund value every

options Flexible additional benefit options such as critical illness

cover

Childrens plan: As a parent, your priority is your child's future and being able to meet your child's dreams and aspirations. Today, providing a good education, establishing a professional career or even a modest wedding is expensive. Costs are increasing fast. Just imagine how much you'll need when your child takes these important steps in life! Plan today to ensure a bright future for your child. Start building savings today with our HDFC Children's Plan. So that your child is able to lead a life of respect and dignity with a secured financial future

The HDFC Children's Plan gives you: Invaluable financial support to your child A choice to customize an ideal plan for your child

Multiple options for multiple benefits

Unit linked young star plan: As a parent, your priority is your childrens future and being able to meet their dreams and aspirations. Today, providing a good education, establishing a professional career or even a modest wedding is expensive. Costs are increasing fast. Just imagine how much you will need when your children take these important steps in life. Plan today to ensure a bright future for your children. Start building savings today with our HDFC Unit Linked Young Star Champion so that your child is able to lead a life of respect and dignity with a secured financial future. The HDFC Unit Linked Young Star Champion gives: Valuable protection to your child in case you are not around An outstanding investment opportunity by providing a choice of

thoroughly researched and selected investments Bumper Addition to the fund value at maturity Flexible premium payment options

No need to go for medicals. Just filling a Short Medical Questionnaire

will do!

Money Back Plan: You have always believed in living life on your own terms. So why let the changing realities of everyday life overwhelm you and make your aspirations take a back seat? You can plan now to ensure that you have the necessary funds to meet your future financial needs. The HDFC Money Back Plan is a With Profit Plan that gives you: A proportion of the basic Sum Assured as Cash lump sums at regular 5-

year intervals within the policy term (see the table given below) an ideal way to secure your long- term as well as short-term financial goals. A lump sum payment on survival up to maturity date. Valuable protection to your family by way of lump sum payment in

case of your unfortunate death within the policy term

Single premium whole life insurance plan:

The well-informed rightly said and proves how important investments are in todays date and age. The question that we all fear is What about the risks attached? HDFC Standard Life Insurance brings to you a safe investment plan that would take care of your savings and nurture your earnings HDFC Single Premium Whole of Life Insurance Plan is a tailor-made plan well suited to meet your long-term investment needs. This participating plan offers you the following benefits: Whole of life plan aimed at providing long-term real growth of your

money Single premium investment plan In case of your unfortunate demise during the policy term, this

participating (With Profits) insurance plan will pay your family the Sum Assured and compound Reversionary Bonuses, which are usually added annually. An additional Terminal Bonus may be paid depending on the performance of the underlying investments During Guaranteed Surrender Periods you get the Sum

Assured and all bonuses vested as at the date of surrender

Term assurance plan: The HDFC Term Assurance Plan is an insurance policy that is designed to help secure your family's financial needs. The plan does this by providing a lump sum to the family of the life assured in case of death or critical illness (if option is chosen) of the life assured during the term of the contract. One can choose the lump sum that would replace the income lost to one's family in the unfortunate event of one's death

Loan Cover Term Assurance Plan: This Plan provides a lump sum on the unfortunate death of the life assured within the policy term. If you are taking a loan to buy a house for your family, this plan can help you ensure that life's uncertainties do not affect their shelter. It is an affordable plan that has been designed to help your family repay the outstanding loan in case of your unfortunate death.

Future: HDFC has always been market-oriented and dynamic with respect to resource mobilization as wall its lending programmed. This renders it more than capable to meet the new challenges that have emerged. Over the years, HDFC has developed a vast client base of borrowers, depositors, shareholders and agents, it hopes of capitalize on this loyal and satisfied client base for future growth. Internal systems have been development to be robust and agile, to account changes in the volatile external environment. HDFC has developed a network of institutional through partnerships with some of the best institutions in the world, for providing specialized financial services. Each institution is being fine and service.

ANALYSIS AND INTERPRETATION

TABLE 1: Can you please tell me your age? Sl no. 1. 2. 3. 4. Category 18 - 24 25 - 35 35 - 40 40 & above total No. of respondents 30 10 5 5 50 percentage 60% 20% 10% 10% 100%

GRAPH 1:

ANALYSIS: Out of 50 respondents 60% are aged between 18 - 24 years, 20% between 25 35 years, 10% are aged between 35 40 and 10% are of 40 years and above. INTERPRETATION:

From the above table and graph its understood that majority, i.e. 60%, are between 18 24 years and very less respondents, i.e. 10% of them are between 3540 years & 10% are above 40 years.

TABLE 2: Gender. Sl no 1. 2. Category Female Male Total No of respondents 20 30 50 Percentage 40% 60% 100%

GRAPH 2:

ANALYSIS:

Out of 50 respondents 40% were females and 60% were male. INTERPRETATION: From the above table and graph it can be understood that majority of respondents are male.

TABLE 3: Qualification? Sl no. 1. 2. 3. 4. Category 2nd PUC Graduation PG Others(including 2nd PUC) Total No. of respondents 25 10 5 10 50 percentage 50% 20% 10% 20% 100%

GRAPH 3:

ANALYSIS: Out of 50 respondents 50% of them are qualified with 2nd PUC, 20% are graduates, 10% are post graduates and 20% are qualified with others including 2nd PUC.

INTERPRETATION: From the above table and graph it can be understood that majority are qualified with 2nd PUC and very less respondents are post graduates.

TABLE 4 Are you a, Sl no 1. 2. 3. 4. Category Student Professional/agent Housewife Retired Total No of respondents 25 15 5 5 50 percentage 50% 30% 10% 10% 100%

GRAPH 4:

ANALYSIS:

Out of 50 respondents 50% of them are students, 30% are professional/ agents, 10% are housewives and 10% are retired. INTERPRETATION: From the above table and graph it can be understood that majority of the respondents, i.e. 50% are students and housewives and retired respondents form less and equal percentage, i.e. 10% each.

TABLE 5 Pursuing any other course/program? Sl no. 1. 2. Category Yes No Total No of respondents 25 25 50 Percentage 50% 50% 100%

GRAPH 5

ANALYSIS: Out of 50 respondents 50% of them are pursuing additional course and 50% of them are not pursuing any other course. INTERPRETATION: From the above table and graph 50% of the respondents are pursuing other courses/ programs.

TABLE 6 Did you know about HDFC SLIC before? Sl no 1. 2. Category Yes No total No of respondents 35 15 50 Percentage 70% 30% 100%

GRAPH 6:

ANALYSIS: Out of 50 respondents 70% of them knew about HDFCSLIC and 30% of them dint know about HDFCSLIC. INTERPRETATION: From the above table and graph majority, i.e. 70% of the respondents knew about HDFCSLIC.

TABLE 7

How did you get to know about the job in HDFC SLIC? Sl no 1. 2. 3. 4. Category Ads in newspaper Internet Agency others total No of respondents 5 10 5 30 50 Percentage 10% 20% 10% 60% 100%

GRAPH 7:

ANALYSIS: Out of 50 respondents 10% of the respondents got to know about HDFC SLIC through ads in news paper, 20% through internet,10% through agency and 60% through other sources. INTERPRETATION: From the above table and graph majority, i.e. 60% of the respondents got to know about HDFCSLIC through other sources and 10% each trough agency and ads in newspaper.

TABLE 8 Perception about insurance sector? Sl no 1. 2. 3. 4. Category Hard & lucrative Hard but not rewarding Smooth & rewarding No idea total No of respondents 10 15 5 20 50 Percentage 20% 30% 10% 40% 100%

GRAPH 8:

ANALYSIS: Out of 50 respondents 20% think insurance sector is hard and lucrative, 30% think it is hard but not rewarding, 10% think it is smooth and rewarding and 40% have no idea about the sector. INTERPRETATION: From the above table and graph majority, i.e. 40% of them have no idea about the insurance sector and only 10% think it is smooth and rewarding.

TABLE 9 Do you hold license from any other company? Sl no 1. 2. Category Yes No Total No of respondents 5 45 50 Percentage 10% 90% 100%

GRAPH 9:

ANALYSIS: Out of 50 respondents 10% of them hold license from other company and 90% of them dont hold license from other company. INTERPRETATION: From the above table and graph majority, i.e. 90% of the respondents do not hold license from other companies.

TABLE 10: Why HDFC standard life insurance? Sl no 1. 2. 3. 4. Category Pay scale Location Working hours others total No of respondents 5 10 20 15 50 Percentage 10% 20% 40% 30% 100%

GRAPH 10:

ANALYSIS: Out of 50 respondents 10% of them chose HDFCSLIC for its pay scale, 20% for its location, 40% for working hours and 30% for other reasons. INTERPRETATION: From the above table and graph majority, i.e. 40% of the respondents chose HDFCSLIC for its working hours and only 10% of them chose for its pay scale.

TABLE 11: What do you prefer? Sl no 1. 2. Category Part time job Full time job Total No of respondents 40 10 50 Percentage 80% 20% 100%

GRAPH 11:

ANALYSIS: Out of 50 respondents 80% of them prefer part time job and 20% of them prefer full time job. INTERPRETATION: From the above table and graph it is understood that majority of the respondents, i.e. 80% prefer part time job.

TABLE 12: If you prefer part time job, please tell me the reasons for this priority. Sl no 1. 2. 3. 4. Category Working elsewhere Studying/ plan to pursue other course For more income Others Total No of respondents 4 16 8 12 40 Percentage 10% 40% 20% 30% 100%

GRAPH 12:

ANALYSIS: Out of 40 part time job seekers 10% prefer part time as they are working elsewhere, 40% as they are studying or planning to pursue other course, 20% for more income and 30% for other reasons. INTERPRETATION: From the above table and graph majority, i.e. 40% prefer part time job as they are studying or wanting to pursue other course and very less respondents are working elsewhere.

TABLE 13: Which training do you prefer for obtaining the license? Sl no 1. 2. Category Online Offline total No of respondents 35 15 50 Percentage 70% 30% 100%

GRAPH 13:

ANALYSIS: Out of 50 respondents 70% of them prefer online training and 30% of them prefer offline training. INTERPRETATION: From the above table and graph it is understood that majority, i.e. 70% of the respondents prefer online training.

TABLE 14: Opinion about recruitment process? Sl no 1. 2. 3. 4. Category Excellent Good Average Below average Total No of respondents 10 25 15 0 50 Percentage 20% 50% 30% 0% 100%

GRAPH 14:

ANALYSIS: Out of 50 respondents 20% of them tell that the recruitment process was excellent. 50% of them tell it was good 30% of them tell it was average and none say it was below average. INTERPRETATION: From the above table and graph it can be understood that majority, i.e. 50% of the respondents say that the recruitment process was good and none of them said it was below average.

TABLE 15: What of the below information was not informed during the pre-placement talks? Sl no 1. 2. 3. 4. Category Company profile Job profile Job salary All the above Total No of respondents 30 5 10 5 50 Percentage 60% 10% 20% 10% 100%

GRAPH 15:

ANALYSIS: Out of 50 respondents 60% of the respondents say that they were not informed about the company profile, 10% say that they were not informed about the job profile, 20% say that they were not informed about the job salary and 10% of the respondents say that they were not informed about all the above. INTERPRETATION: From the above table and graph majority, i.e. 60% of the respondents were not informed the company profile and 10% each about the job salary and all the above.

TABLE 16: How would you rate the place and environment of the office during recruitment? Sl no 1. 2. 3. 4. Category Excellent Good Average Below average total No of respondents 10 35 5 0 50 percentage 20% 70% 10% 0 100%

GRAPH 16:

ANALYSIS: Out of 50 respondents 20% of them said that the office environment was excellent during recruitment, 70% said it was good, 10% said it was average and none said it was below average. INTERPRETATION:

From the above table and graph it can be understood that majority, i.e. 70% of them said that the office environment was good during recruitment and none said it was below average.

TABLE 17: Where do you want to make your career? Sl no 1. 2. 3. 4. Category Working for Indian banks Working for MNC banks Working for investment banks Working for BPOs Total No of respondents 10 30 5 5 50 percentage 20% 60% 10% 10% 100%

GRAPHS 17:

ANALYSIS:

Out of 50 respondents 20% of them want to make their career in Indian banks, 60% in MNC banks, 10% in Investment banks and another 10% in BPOs. INTERPRETATION: From the above table and graph it is understood that majority, i.e. 60% of the respondents want to make their career in MNC banks and 10% each in investment banks and BPOs.

TABLE 18: Do you think you can make a career in HDFC SLIC? Sl no 1. 2. Category Yes No Total No of respondents 40 10 50 Percentage 80% 20% 100%

GRAPH 18:

ANALYSIS:

Out of 50 respondents 80% have an opinion that they can make a career in HDFCSLIC and 20% have an opinion that they cannot make a career in HDFC SLIC. INTERPRETATION: From the above table and graph it is understood that majority, i.e. 80% of the respondents have an opinion of making their careers in HDFCSLIC.

SUMMARY OF FINDINGS

SUMMARY:

Out of 50 respondents majority, i.e. 60%, are between 18 24 years and very less respondents, i.e. 10% of them are between 35-40 years & 10% are above 40 years.

Out of 50 respondents majority of them were male. Out of 50 respondents majority are qualified with 2nd PUC and very less respondents are post graduates.

 Out of 50 respondents majority of the respondents, i.e. 50% are students and housewives and retired respondents form less and equal percentage, i.e. 10% each. Out of 50 respondents 50% of the respondents are pursuing other courses/ programs. Out of 50 respondents majority, i.e. 70% of the respondents knew about HDFCSLIC. Out of 50 respondents majority, i.e. 60% of the respondents got to know about HDFCSLIC through other sources and 10% each trough agency and ads in newspaper. Out of 50 respondents majority, i.e. 40% of them have no idea about the insurance sector and only 10% think it is smooth and rewarding. Out of 50 respondents majority, i.e. 90% of the respondents do not hold license from other companies.

Out of 50 respondents majority, i.e. 40% of the respondents chose HDFCSLIC for its working hours and only 10% of them chose for its pay scale.

Out of 50 respondents majority of the respondents, i.e. 80% prefer part time job.

Out of 50 respondents majority, i.e. 40% prefer part time job as they are studying or wanting to pursue other course and very less respondents are working elsewhere.

Out of 50 respondents majority, i.e. 70% of the respondents prefer online training. Out of 50 respondents majority, i.e. 50% of the respondents say that the recruitment process was good and none of them said it was below average. Out of 50 respondents majority, i.e. 60% of the respondents were not informed the company profile and 10% each about the job salary and all the above. Out of 50 respondents majority, i.e. 70% of them said that the office environment was good during recruitment and none said it was below average. Out of 50 respondents majority, i.e. 60% of the respondents want to make their career in MNC banks and 10% each in investment banks and BPOs.

 Out of 50 respondents majority, i.e. 80% of the respondents have an opinion of making their careers in HDFCSLIC.

SUGGESTIONS AND CONCLUSION

SUGGESTIONS:

Company can 1st of all make efforts to tell their existence.

Company should make different slots to housewives, student and retired. Company should have unique profiles for married women, students and retired considering their routine. Company should promise more benefits to attract more people towards the job of financial consultants. Company can make people aware of the existence of financial consultant job through: (i) Print media (ii) Banners (iii) Can recruit sales promoters to explain job profile. Company can recruit people who are really efficient in making business irrespective of their qualification. All financial consultants might not be good in communication skills. Hence company can include communication session during recruitment.

 Company must make people understand the activities authorizations and validity of IRDA. Company can place stalls in trade fares to make people aware of the opportunities in the company. Company can 1st give clear picture about the insurance sector and its benefit as it is actually the most beneficial to the everyone. Company can develop benefits or support to those seeking education and attract more people. Company can avail additional benefits to the financial consultants. Company can announce more rewards and fixed monthly salary to financial consultants who reach the target. This can bring confidence in people & attract them towards the job. Company can give free life cover or discount on life cover to active financial consultants. Company can avail discount rate premium for the family members of the financial consultants.

 Company can show additional and alternative source of income for the financial consultants so as to be able to recruit more people to the job.

People get attracted when there is a word mentioned FREE. Hence company can give a free policies if certain fixed policies or plans are taken. Thus lessening the burden for the financial consultants and encouraging people especially the unemployed to take up the job. Company can assure a career to the people who want to make career in this particular company by helping them reach targets. It should not only be an assurance but the management must also give a helping hand to the the aspiring candidates. Company can open branches in rural areas, as there are many aspiring and efficient candidates in rural areas.

CONCLUSION:

ANNEXURES & QUESTIONNAIRE

QUESTIONNAIRE:
Name: Address: _________________________ _________________________

Phone number: _________________________ 1. Can you please tell me your age? 18-22 [ ] 27-35 [ ] 23-27 [ ]

40 & above [ ]

2. Gender?

Male [ ]

Female[ ]

3. What is your qualification? II PUC [ ] PG [ ] Graduation [ ] Others [ ]

4. Are you a Student [ ] Professional/An agent [ ] Retired [ ]

House wife [ ]

5. Are you pursuing any additional course /program currently? Yes [ ] No[ ]

6. Did you know about HDFC SLIC before? Yes [ ] No[ ]

7. How did you get to know about the job in HDFC Standard Life Insurance? Ads in Newspapers [ ] Agency [ ] Internet [ ] Others [ ]

8. What is your perception about insurance sector? Hard and lucrative [ ]

Hard but not rewarding [ ]

Smooth and rewarding [ ] No idea [ ]

9. Do you hold license from any other insurance company? Yes [ ] No [ ]

10. Why did you choose HDFC Standard Life Insurance? Pay Scale [ ] Location [ ] Others [ ]

Working hours [ ]

11. What do you prefer? Part time job [ ] Full time job [ ]

12. If your priority is part time, please tell me the reason for this preference. Working elsewhere [ ]

Studying/ plan to pursue other course [ ] For more income Others [ ] [ ]

13. Can I know the training you preferred for obtaining license? Online [ ] Offline [ ]

14. What is your opinion about the recruitment process? Excellent [ ] Average [ ] Good [ ]

Below average [ ]

15. What of the below information was NOT informed during the pre-placement talks? Company profile [ ] Job salary [ ] Job profile [ ]

All the above [ ]

16. How would you rate the place and environment of the office during Recruitment? Excellent [ ] Average [ ] Good [ ]

Below average[ ]

17. Where do you want to make your career? Working for Indian banks Working for MNC Banks [ ] [ ]

Working for Investment banks [ ] Working for BPOs [ ]

18. Do you think you can make a career in HDFC Standard Life Insurance ?

Yes [ ]

No [ ]

BIBLIOGRAPY
WEBSITES:

www.google.com www.hdfcinsurance.com

BOOKS: HUMAN RESOURCE MANAGEMENT AUTHOR: Reddy & Appanaiah.