Cinemagoing Latin America

Cinemagoing Latin America

November 2009 Alisdair Ritchie

2009 Dodona Research. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission from the publishers.

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CONTENTS
Page ARGENTINA Films Distribution Cinemas Provinces and Cities Companies Hoyts General Cinema National Amusements Cinemark Village Cines Cinemacenter Atlas Cines Forecasts BRAZIL Films Distribution Cinemas Digital Cinema Cities Companies Cinemark Grupo Severiano Ribeiro UCI Brasil Cinematografica Araujo Moviecom Cinemas Arcoiris Cinemas Cinemais Espaco de Cinema Box Cinemas Forecasts CHILE Films and Distribution Cinemas Companies Cinemark CineHoyts Chilefilms Movieland Forecasts COLOMBIA Films and Distribution Cinemas Companies Cine Colombia Procinal Royal Films Cinemark Forecasts MEXICO Films and Distribution Cinemas Cities 1 1 3 4 5 6 7 7 8 8 8 8 9 11 11 14 15 17 18 19 21 21 22 22 22 23 23 23 23 24 26 26 27 28 29 29 29 30 30 32 33 34 35 35 36 36 36 37 39 39 41 42

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Companies Organizacion Ramirez Cinemas MM Cinemas Cinemex Cinemark Lumiere Cinemas Metropolis Cinema Forecasts PERU Films and Distribution Cinemas Companies CinePlanet Cinemark Cine Star UVK Multicines Forecasts VENEZUELA Films Distribution Cinemas Cities Companies Cines Unidos Cinex Multiplex Forecasts

42 43 44 44 44 45 46 46 48 48 49 50 50 51 51 51 51 53 53 55 56 58 59 59 60 60

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LIST OF TABLES
Page ARGENTINA Argentinian Cinema Market 2003-2008 Argentinian Films 2000-2008 Admissions by Nationality of Film 2004-2008 Top Twenty Films 2008 Leading Distributors by Location 2003-2008 Leading Distributors 2007-2008 Cinema Screens 1984-2008 Admissions by Province 2004-2008 Companies Leading Exhibitors 2002-2009 Admissions by Exhibitor 2004-2008 Forecasts Argentina Forecasts 2008-2013 BRAZIL Brazilian Cinema Market 2003-2008 Releases 1991-2008 Minimum Quota Days for Brazilian Films Admissions by Nationality of Film 1990-2008 Top Twenty Films 2008 Leading Distributors 2001-2008 Cinema Screens 1997-2008 Admissions to Selected Cinemas 2005-2008 Digital Screens by Exhibitor 2008 Population and Screens for Selected Cities 2008 Admissions in Selected Cities 2008 Companies Leading Exhibitors 2007-2008 Admissions and Box Office by Exhibitor 2008 Cinemark Brazil Revenues 2001-2008 Forecasts Brazil Forecasts 2008-2013 CHILE Chilean Cinema Market 2003-2008 Admissions by Nationality of Film 2005-2008 Releases 2003-2008 Cinema Screens 1995-2008 Cinema Screens and Admissions by Region 2008 Companies Leading Exhibitors 2000-2009 Forecasts Chile Forecasts 2008-2013 COLOMBIA Colombian Cinema Market 2003-2008 Cinema Audience by Age Colombian Films 1993-2008 Top Five Films 2008 Cinema Screens 1992-2008 Companies Leading Exhibitors 2002-2009 Cine Colombia Financial Performance 2004-2008 Forecasts 1 1 2 2 3 3 4 5 6 6 6 7 9 10 11 11 12 12 13 14 15 16 17 18 19 19 19 20 20 21 24 25 26 26 26 27 27 28 28 28 30 31 32 32 32 33 33 34 35 35 36 37

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Colombia Forecasts 2008-2013 MEXICO Mexican Cinema Market 2003-2008 Mexican Films 2001-2008 Top Ten Films 2008 Leading Distributors 2008 Cinema Screens 1995-2008 Cinema Screens by Major Exhibitor in Selected Cities 2008 Companies Leading Exhibitors 2000-2009 Organizacion Ramirez Cinemas Latin America November 2009 Cinemark Latin America November 2009 Cinemark Mexico Revenues 2000-2008 Forecasts Mexico Forecasts 2008-2013 PERU Peruvian Cinema Market 2003-2008 Top Twenty Films 2008 Cinema Screens 1995-2008 Companies Leading Exhibitors 2002-2009 Forecasts Peru Forecasts 2008-2013 VENEZUELA Venezuelan Cinema Market 2003-2008 Venezuelan Films 1991-2008 Top 20 Films 2008 Leading Distributors 2002-2008 Cinema Screens 1991-2008 Admissions to Top 25 Cinemas 2008 Population, Screens and Admissions by City 2008 Companies Leading Exhibitors 2002-2009 Cines Unidos Admissions 2002-2008 Cinex Multiplex Admissions 2002-2008 Forecasts Venezuela Forecasts 2008-2013

38 39 39 40 40 41 41 42 42 43 43 45 45 46 47 48 48 49 50 50 50 51 52 53 53 54 55 56 57 58 58 59 59 59 60 60 61

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Argentina

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ARGENTINA
Argentina underwent a severe and extended recession between 1999 and 2002 during which the economy shrank by 20%. This initially resulted in deflation which was replaced by inflation of 25% in 2002, unemployment soared and the Peso lost 70% of its value. In 2000, cinema admissions in Argentina were 33.6 million, almost identical to those seen in 2008. Indeed, with the exception of the remarkable results seen in 2004 and to a lesser extent 2005, admissions in Argentina have been on a plateau of around 33 million admissions during the whole of the current decade. Screen numbers peaked in 2004 alongside admissions; they have since fallen with around a quarter of screens closing. In July 2009, a nationwide outbreak of the H1N1 flu virus caused havoc across Argentina; schools and universities were closed and shopping malls barred young people, sapping attendance to the multiplexes within. Admissions were reported to have fallen by as much as 34% and the release dates of several films including Harry Potter and the Half Blood Prince were delayed. Argentinian Cinema Market 2003-2008 2003 Screens Admissions (million) Average ticket price (ARS) Gross box office (ARS million) Spend per head (ARS) Screen advertising (ARS) Admissions per person Admissions per screen 1000 33.38 5.51 184.00 1.54 14.720 0.88 33379 2004 1034 44.51 6.10 271.52 1.71 21.721 1.16 43044 2005 999 37.62 6.77 254.64 2.03 20.371 0.97 37655 2006 950 35.77 8.05 287.813 2.41 23.025 0.91 37650 2007 771 34.28 9.66 331.326 2.90 26.506 0.87 44466 2008 781 33.70 11.77 396.569 3.53 31.725 0.85 43156

Source: Departamento de Estudio e Investigacion del Sindicato de la Industria Cinematografica Argentina, Dodona Research

Films
Around 250 films are released each year in Argentina of which around a fifth are local releases. These films tend to be well received and the domestic share of admissions hovers around 10%.

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Argentina

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Argentinian Films 2000-2008 2000 Total releases Argentinian films Admissions (million) % share 299 45 6.09 18.13 2001 377 59 3.71 11.91 2002 na 44 3.50 11.33 2003 201 33 3.36 9.72 2004 225 54 5.85 13.15 2005 245 57 4.42 11.74 2006 252 58 3.85 10.76 2007 265 68 3.05 8.90 2008 290 71 3.85 11.43

Source: Departamento de Estudio e Investigacion del Sindicato de la Industria Cinematografica Argentina, Dodona Research Admissions by Nationality of Film 2004-2008 million USA Argentina Other Total 2004 33.17 5.85 5.49 44.51 2005 28.28 4.42 4.89 37.62 2006 27.95 3.85 3.97 35.77 2007 26.79 3.05 4.44 34.28 2008 27.50 3.85 2.35 33.70

Source: Departamento de Estudio e Investigacion del Sindicato de la Industria Cinematografica Argentina The most successful film of 2008 was Un Novio para mi mujer (A Boyfriend for my wife), an Argentinian comedy about a husband who hires a man to woo his wife away from him, only to discover how much he really loves her. The rest of the top twenty were all Hollywood titles.

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