SPECIAL ASSIGNMENT ON MANUFACTURING MANAGEMENT STRATEGY

A company named XYZ manufactures Medical Electronics Equipment for over three decades and is clearly the market leader and is seen to be a reliable quality company. It manufactures Medical Electronics Equipment in two state of the art factories. Of late (for about last 4 years ) the company has been challenged in its numero uno position by four equally good competitors who are steadily eating into XYZ market share. Stung by the sudden reversal in fortunes, XYZ has decided to diversify into the manufacture of Set Top Boxes for Televisions since it envisages that there shall be a huge demand for the same given the Governments policy of digitization of television transmission. The market for set top boxes is set for fierce competition and is threatened by cheap imports. XYZ has decided not to construct a separate factory for manufacture of set top boxes but use its existing facilities. Inspite of its earlier leadership position in the market for Medical Electronics Equipment, the manufacturing capability of XYZ is industry average. For set top boxes and also for Medical Electronics Equipment XYZ wishes to migrate to a level of world class manufacturing capability.

You are required to formulate a winning manufacturing strategy for the company XYZ with respect to the above scenario which shall give XYZ a clear competitive advantage. The strategy should be built up through a suitable PV-LF diagram clearly indicating the levels of manufacturing outputs ( market qualifying and order winning ) and the strategic interventions effecting changes in the manufacturing levers.