FDI in Multi-Brand Retail

By G. Nikhil Reddy SMS-SNIST

Retail Industry in India

Indian retail market is said one of the top five retail markets and estimated to be US $ 450 billion with 1.2 billion people. In 2010, larger format stores and supermarkets have accounted 4 % to the industry. In Jan 2011, Indian government approved reforms for single-brand stores welcoming anyone in the world to innovate in Indian retail market. In Sep 2012, the Government of India notified the FDI reforms for single and multi brand retail.

Retail Industry in India

Indian retail industry is struggling with different challenges where even giants of retail companies are not able to handle. Fast food brands.
Automobile market. Why against WalMart?

Go home Wall-Mart

International Retailers
Increase the reach of common people to better products and quality. New Technology. Boost rural development. Improve infrastructure and supply chain. Wal-Marts mission Saving people money so that they can live better.

Retail Ecosystem
There will be a change in the ecosystem of India/ Indian companies related to the retail industry. The supply chain will become smaller by removing middle man. Monitoring the demands of the market. Decrease wastage and improve efficiency.

Conclusion
As Indians are price sensitive customers they are expecting this change in the ecosystem. Wal-Mart is necessarily an evil to act as catalyst for this change, being the biggest retailer to enter India.

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