Thesis Topics for Global/International Marketing

How globalization may influence the standardization of international marketing strategies. How changes and developments in communication and information technology may influence the coordination of firms worldwide operations. The role of regional trading blocs in strengthening an organizations competitiveness at a global level. How country-based environmental diversity influences the development of a global marketing strategy and process. The roles and challenges of global market research (qualitative and quantitative, and the Internet as a tool in this research task) for developing effective global marketing strategies. The role of the Internet in assisting global firms in the development of a global distribution and market entry strategy. The universal and/or culturally bound ethical and moral conduct that may impact an organizations globalization efforts.

Brand identity and its affect on consumer behavior How brands can reduce consumer cynicism