Questionnaire for measuring Consumer Switching Behavior toward Cellular Service Provider in Bangladesh. A.

General Information Customer Name: Marital Status: Married / Single Age: Behavior Gender: Male / Female Profession: Business / Service / Student / House wife / Others Phone: B. Factors that influence Consumer Switching

Stron gly Disag ree Q U A L I T Y P R I C E 1 1 Promo tion IMC of the service provider influence customer to switch Friend and family influence on switching behavior Price setting plays a vital role in consumer switching behavior Hidden charge effect consumer choice 1 1 Customer consider mobile network at the time of choosing cellular service provider. Clear sound quality plays vital role in choosing a specific provider Recharge stores are conveniently located, therefore, I can easily recharge my credit whenever I need. 1 1 1

Disa gree

Neu tral

disa gree

Stro ngly agre e 5 5 5

2 2 2

3 3 3

4 4 4

2 2

3 3

4 4

5 5

2 2

3 3

4 4

5 5

Section C Which provider do you prefer for yourself?(Use tick mark here) 1 Citycell 2 Gp 3 Robi 4 Banglalink 5 Teletalk 6 Airtel

Signature

Happy you can follow another way like open ended yes or no option that is required for qualitative purpose but quantitative needs to follow this

Thanking You

Mohammad Rokibul Hossain Department of Marketing Comilla University Email: s.rokib@gmail.com 01558614414 01711588742