A Project Study Report On Training Undertaken at

Dr.Reddys Laboratories

Market Survey of Pharmaceutical products

Submitted in partial fulfillment for the Award of degree of Master of Business Administration

Submitted By: -

Submitted To:-

ASHISH JAIN DEAN

(MBA - II Year) (MAIET-FMS)

2011-2013

PREFACE

Market Survey is very important for all organization .When company introduce a new product before this they survey about the product requirement in the market. Take necessary step for success of the product. In Pharma Industry market survey of products is necessary time to time. In pharma industry there is to much competion among the different company so determine the position and demand of company product marketing survey is require after a time period. I do the marketing survey for Dr.Reddys Laboratories product (1.) Atocor (2.) Telsartan, in Jaipur city. and collect the data from different medical stores. After collecting the data we analysis it and determine the position of product in the market and also try to know the hurdle in market. and try to solve these . I do the marketing survey of pharmaceuticals product for which I got permission to work in marketing department at Dr.Reddys Laboratories. I have prepared this report in partial fulfillment of requirement of the degree of MBA

Acknowledgement

I express my sincere thanks to my project guide, Dr.Ankur Rastogi, Assistant Professor, department of Faculty of Management Studies of Maharishi Arvind Institute of Engineering and Technology, Jaipur, for guiding me right from the inception till the successful completion of project. I sincerely acknowledge him for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he had provide to me with all stage of this project

I would also like to thank of supporting staff of faculty of management study department of MAIET for their help and cooperation throughout our project.

ASHISH JAIN M.B.A-IIYear

Executive Summary:
Traditionally, the Indian pharmaceutical industry has been characterized by a core competency in generics manufacturing and relatively immature capabilities in R&D. This outlook has evolved substantially since the 1990s and Indian companies have been making investments towards expanding drug discovery and development capabilities. The acceptance of patent laws and the rise of contract manufacturing have led to the diversification of revenue streams, enabling Indian pharma companies to experience high market growth. My study emphasizes on evaluation on selling of pharmaceutical products effectiveness. Evaluation of our & our competitors pharmaceutical products selling effectiveness is the most phase in not only assessing the quality of selling our pharmaceutical products in Indian pharmaceutical industry imparted but also to see what future changes in selling plan should be made to make it more effective. The target sample chosen for this study was 130 medical shops from different areas of the Jaipur city. In this survey. Almost all the respondents provided their full cooperation and participated enthusiastically. A questionnaire was administered and their responses were tallied. The results of the study suggest that method of evaluating the selling- The medicine market survey can show visible and effective results and that, depending upon the nature of the medicine marker survey; participants could be helped to improve upon existing qualities and develop new qualities. The study has helped me in developing my skills and in increasing my knowledge about working in field. It helped me in improving my communication skills and the intricacies of interpersonal interactions. The study also provide valuable insights into the effectiveness of survey programmers conducted in the Jaipur city which is beneficial to the organization in making new and more effective market survey plans.

Contents

Ch.No.

Title

Sub Title

Page No. 1-6 1-2 3 4-6 7-16 7-8 9-12 13 14-16 17-27

1.

Introduction to the Industry

Pharma History Word Pharma Industry Indian Indian Industry About Dr.Reddy Core Value Mission&Vission Products Title of The Study Duration of The Project Objective OF Study Type of Research Sample Size Scope of Study Limitation of study

2.

Introduction to the Organization

3.

Research Methodology

4.

Analysis and Interpretation

SWOT

28-76

Telmisartan Atorvastatin
77-87

5.

6.

Facts and Findings Marketing Survey of Pharmaceuticals Product

88-91

7. 8. 9. 10.

Conclusion Recommendation and Suggestions Appendix Bibliography

92 93 94 95