QUESTIONNAIRE

1. Name 2. Age Group Below 20 20 40 40 60 Above 60

3. How do you come to know about Rubco? Advertisements Friends Dealers Others

4. How long are you using products offered by Rubco? Less than 1 year 1 2 year 3 5 Year Above 5 Year

5. Which media of advertisement will be effective? Visual Media Others 6. Are you satisfied with you existing product Highly satisfied Dissatisfied 7. How do you come to know about new offers provided by rubco? Website Representatives Advertisement Others Messages Sales Satisfied Neutral Dissatisfied Highly Print Media Audio Media Internet

8. Are you satisfied with the products offered by rubco? Highly satisfied Dissatisfied 9. How will you rate the demonstration provided by dealer? Excellent Poor Bad Very good Good Average Satisfied Neutral Dissatisfied Highly

10. Which factor influence the purchase decision? Advertisement Others 11. Are you satisfied with the advertisement of rubco? Highly satisfied Dissatisfied Satisfied Neutral Dissatisfied Highly Offers Brand Image Coverage

12. Do you agree that the sales promotional activities must be increased in order to increase sales? Strongly Agree Agree Neutral Disagree Strongly disagree

13. Do you think that the introduction of new advertisement will increase sales? Yes No Sometimes

14. How will you rate the relationship between customer and dealer? Excellent Poor Bad Very good Good Average

15. Are you satisfied with the price of the products or services offered? Highly satisfied Highly Dissatisfied 16. Are you aware of other products in the market? Yes No Satisfied Neutral Dissatisfied

17. Are you willing to change your products? Yes No

18. Do you agree that celebrity campaign will help to improve sales? Strongly Agree Strongly disagree 19. Are you satisfied with the overall sales promotion activities of Rubco? Highly satisfied Highly Dissatisfied Satisfied Neutral Dissatisfied Agree Neutral Disagree