TV

()
()
kenny@insidedigital.co.kr


TV

BIZ

- PP

-
, IPTV 2 500(10)

(Home) TV
-
- PP

 8 8,557
(3 2,562), SO(1 8,045), PP(3 3,003), (3,503)

TV

* : 09

 TV
TV 2011 2 5300 ,
40%, , 3D,OLED

2011,8 TV 1,
5 12 1 -

OLED 2015 2%
, TV ,

,2011
4 TV
2020 3D TV
TV H/W
24000
TV (HD, 3D ), ,
,
TV ()
* TV 5~7

2015 Connected TV 1.38

5 TV Rich media

,,,


.

2011.7



PC (5~6)
VIZIO 6 TV(, , ,,TCL,)

, , 3D

, ,, ,
TV
TV-> TV-> TV

TV

+TV

IPTV vs. TV vs. TV

IPTV

TV

OS

KT, SKB, LGU+

, LG (Hulu,
Vudu)

, ,

TV

TV

OS , iOS ,
(),
(:)
Google, Apple

App, ,

,
,

, App

,,

Store

 TV
TV
(= TV)

TV

TV ()
(UI )

UCC
TV (7~10)

IPTV TV ()
UI


3,


TV

4 , , , TV,
(One Source Multi Use)

SOC
, TV :

:
10

- 2011 2
- n Screen .
- .

Smart

Smart

Smart

Smart TV

Mobile

- -

TV

TV- TV TV- TV TV

-> HDTV 3D

11

TV

TV

TV

TV 2.0
Web2.0

TV

+Web2.0 = (Smart
TV)

(Mobility) (Connectivity)

, N-Screen
, , value chain
:
(/)
( )
2012 TV
3DTV, UHDTV
3DTV 3D
,
, /

Web 2.0 , , ,
TV TV 2.0
Smart TV Home Gateway Home Automation
(Smart TV TV 2.0)
TV
Web 2.0

12

- (Mass Media)

(Personnel Media)

13

14

Apple
,,

N-screen, Cloud
TV
+
=
Media Player -> TV
(: TV->Media player)

15

 iTV TV N- CPNT
1) TV , , iTunes, AppStore
2) iTV App , N-Screen
- HTML5 (Safari) IDC/(MobileMe)
3) Stand alone Box Any TV , USD$99

16

Google
TV Ver2.0
3 Screen
,,
HTML5



K-POP
PC+TV +TV

17

- ,
OS TV ,

18

(Netflix)

On Line Movie service

- 2005 2400 , , , , PC,

TV, , , VOD
( VOD )

19

(Hulu)

On Line Movie service

- 2007 NBC,, , .
TV 2 4
. , ,

20

 ,,,,,,

CDN, IPTV, Smart Media

21

 TV

IPTV
Narrow bandwidth , Fast stream, Movie stream, P2P download

22


OS, iOS OS ,
,
- OS HW OS

- ( VOD, , , , )

App Store

OS, API, SDK

(
)

23

n-Screen

N-Screen TV, PC, Mobile Device Device Content

Seamless ,

24

App

25

3)
TV
TV

: LG Business insight 2010. 6. 30

26

N-Screen
N-Screen User Experience
Data

27

 OSMU

/,
, AR

3D, , UHD,

- AR ,

LBS
-

- , ,
,

UX, UI

UX/UI

,
- Simple & Smart UI/UX
, /

-

-
/
28

- , , , .
- , .

2000 ,
29

- , , , .
- , .

60
30

Culture

News

Korean - IPTV -> TV

Media

800 TV

IPTV

- IPTV
IPTV

31

IPTV

, ,

IPTV
31

 TV (,,,,,..)

, ,
IPTV CNN,NBC, ,

,
web Appls

/
DLNA

PC/

TV

(, FTP, /)
On-line Pod-Cast
,

(,,)
2,3
(IPTV)

- N-screen , IPTV Movie Beam

VOD ( VOD
)

Open IPTV market, Open CH service

KT,SK,LG

TV PC, Mobile

MBC, SBS ,KBS TV

33

- N-screen , IPTV Movie Beam

VOD ( VOD
)

PC -> -> TV
,, ,

34

() (,, )

VOD

TV

, , RSS, Push

Torrent, Social media network(SNS)

TV

Digital Media Player (I-TV)

, ,,,

SOIP

D.L.N.A
PC,laptop
,,

Hotel TV Service configuration

Service server
FTP protocol
Automatic sending
Contents and management
Via web management system

2D+3D contents

Hotel, Resort, Condo, motel & Residence

Local Area Network

Guest rooms
Internet

Automatic download
Contents from server

Service server
Local server in hotel

Free Movie

True HD Movie
MP3 Music
Hotel Guide

UCC

www.ilhoart.com

, ,

,

Ad Contents Apple

/
,

(, FTP, /)
,,

Digital Media Player
+DTV
DLNA

PC


, ,)

TV

37

38

 IPTV ->
- IPTV
- ,

39

4G

10

McS

( )

Touch
DMB

SMART
Screen

(DMB+WiBro)

UI/UX

K-Star

( )

10

ICT

DB

Next-Wave

()

TV
Mobile

PMP
PC

IP-USN

40

6.
|

|
, ,

Service
Driven
Strategy

| ,

| ,

| , ,

41

42