PGDM III SEM ASSIGNMENT

1) Does any celebrity can fit for any brand? Search for factors that affect the criteria for Celebrity Endorsement. 2) Green Branding has changed Brand Personality but has no significant contribution in sales figures. 3) Strategic Management difference between Service Brands and Product Brands. 4) Multi Brand portfolio has a sublime image. 5) What characteristics or attributes make Product sellable? 6) Product Augmentation and Product expectation mismatch affect sales and repeat purchase. 7) Difference between Core and Augmented product in education industry. 8) How Brand identity can be judged by Brand image of customers? Is it homogenous? 9) What is the relation between perceived risk and Brand Equity in retail? 10) How Brand equity can be transferred to other Brand?