DC and Baltimore Area Consumers Highly Engaged with New Media

HAVE ONLINE REVIEWS RECENTLY IMPACTED CONSUMERS PURCHASING DECISIONS?

DC
Impacted Purchase Decisions

National
1Q13

Baltimore
Impacted Purchase Decisions

3Q12

65%

52%

67%

3Q12

WHOS USING QR CODES?

DC
33%
3Q12

DO CONSUMERS FOLLOW BRANDS AND/OR COMPANIES VIA SOCIAL MEDIA?

Consumers who Friend/Like companies on FACEBOOK
3Q12 3Q12 1Q13

30% National
1Q13

39%
DC

42%
Baltimore

39%
National

Consumers who Follow/Mention companies on TWITTER

Baltimore
34%
3Q12

11%
3Q12

11%
Baltimore
3Q12

12%
National
1Q13

DC

USE OF COUPONS FROM DAILY DEAL WEBSITES

e.g.,

of Washingtonians own smartphones in 3Q12

66%

of Baltimoreans own smartphones in 3Q12

62%

of the nation own smartphones in 1Q13

34% 35%

26%

1Q13 3Q12
DC National

3Q12
Baltimore

The research for this Capitol Communicator/WB&A Market Research Intelligent Insights quarterly study was fielded in the Baltimore and Washington, DC Metropolitan Statistical Areas (MSAs) in August 2012, and is part of WB&As established MarkeTrak study. A total of 400 adults were polled in each market (200 via telephone interviews and 200 via an online survey), with a geographic sample representative of each market. The National study was fielded in January 2013, where a total of 600 (300 telephone and 300 online) interviews were conducted with a geographic sample representative of the nation. For more information on WB&A Market Research, please visit www.WBandA.com. To learn more about Capitol Communicator, visit www.capitolcommunicator.com.