Marketing Activity Memo Value Campaign March 2013

Objective:
This campaign is aimed to promote the wide variety of value items priced below 10 DHS.
The aim of this campaign is increase the foot fall in the restaurants and increase the overall transactions in the chain. It is also addressing the price sensitive customers and promote to them the value items in the chain that cost less than 10 DHS, and upsell to the other price insensitive customers.

Description:
This campaign will be carried out in 2 stages:
Stage 1(Burgers): Will be stressing on the quarter pounder and double cheese burger. Stage 2 (Wraps): This phase will address the great value of the 3 wraps (chicken, burger & Tuna) which proved to be a great success since their launch in 2011

Marketing Activities
Outdoor: MUPIs
Press: Xpress strip ad 7 days Strip ad Double loose inserts

Marketing Activities: MUPI

Marketing Activities: Xpress Strip

Marketing Activities: 7days strip & ear panel

Marketing Activities: Double Loose inserts

Cover

Marketing Activities: Double Loose inserts

Inside

Thank You
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