Plastic Technologies (India) Ltd.

Overview
Plastic Technologies Inc. was a leading manufacturer of injection molding machines It had over 100 years of rich manufacturing experience As a part of PTIs global strategy they started their Indian operations to serve the following market

Domestic sales to Indian manufacturer who are interested to raise their productivity and product quality Export sales to new market previously untapped by PTI such as African and gulf countries

Overview

The Indian operation of PTI are facing a wide deviation between actual sales and forecasted sales in year 1987 Also they had to make an upward price revision in year 1988 due to:

An increase in local material cost on account of steep hike in petroleum price An increase in imported material cost An increase in cost of finance due to increased interest rates A higher appointed value of overheads due to lower volume of the sales than the original plan

Industry Profile
Exhibit 1 Usage and type of plastic machinery Plastic machinery Injection molding Blow molding Extrusion Market segment Automotive Some of the end use plastics TV/PC monitors, pagers, phones, CD Bottles, jerry cans PVC pipes, cables, window Some of the end users Gear links, upholstery

Exhibit 2 market segments

Household consumers
Technology incentive Packing Research and education

Chair, buckets, PET bottles

Cassettes, switch gears, connectors Shampoo bottles, containers Product required for training seminars and scientific research

Major competitors
DGP Windsor Battenfeld L&T Future

The total picture

Resin suppliers Machinery manufacturers Ancillary equipment manufacturers

Plastic processors

End-users