Ogilvy & Mather- Founded by David Ogilvy An international advertising, marketing and public relations agency operates 450

offices in 120 countries Several iconic campaigns : Cadbury Subh Arambh Vodafone Black berry boy Vodafone Zoo Zoo ads Awards :History in Cannes lion 2012 1-grand prix 12-Gold 20-Silver 50-Bronze

Advertising process
Finance departme nt Media planning

Creative departme nt

Production department

Client servicing
Account executive

Execution of a campaign

Operations in O&M
Objective of operation management
Transform resources Ideas Information

The transformation process Creative input

Input

Out put (as desired by client)

Client

Transform resources Facilities Staff

Operations in O&M
Resources Experience People Appropriately Efficiency TO

Knowledge

Creativity

Create Produce Assemble

Output Product

Services

THAT

Sell

Fulfill Match Exceed

Satisfy

Defined Perceived Emerging

Market Citizen Customer

Potential

Client

Requirement Needs Dream

Demand

Role of operations in O&M

Operational: Responsible for allocating resources, managing and securing freelancers, working with HR and recruiters to bring on new employees Change agent: Constantly looking for better ways to get things done Budgetary: Responsible for planning, overseeing, directing and evaluating the offices fiscal function and performance Resource availability :Making the resources available i.e. capital, human resource ,time extension from client

Key Challenges in operations

Communication deficit Uncertain dependencies Lack of accountability To adapt to these changing requirements Managing Global projects

Solutions
Communication check list Have several people - use brainstorming sessions Defining clear roles Determine and use accountability as part of the project risk profile Efficient operation team managing global projects