Monday, February 25, 13

Creative Brief: Offering Incentives & Creating Emergence

Monday, February 25, 13

Emergence

Emergent properties arent designed or built in

1
Monday, February 25, 13

Emergence

Unforeseen Occurrence

2
Monday, February 25, 13

Emergence

Result of a cultivated environment

3
Monday, February 25, 13

Better Values
Focus on higher purpose - saving our customers time, effort, and money Leavened with authentic caring - amicable customer service, inspiring incentives Trustworthy, admired, emulated, and loved - different from our competitors in this space

4
Monday, February 25, 13

Incentives

How do we make an incentive thats specic to Betterment? How do we make the gift of Betterment (while creating emergence)?

5
Monday, February 25, 13

Try it free for 30 days.

6
Monday, February 25, 13

Can we do better?

7
Monday, February 25, 13

 Our Mission - lines up with our mission of creating goals Authentic caring - shows customers that we care Distinguishable - different from our competitors in this space

8
Monday, February 25, 13

Well give you $10 towards your first vacation

9
Monday, February 25, 13

Betterment is for everyone

10
Monday, February 25, 13

Whether youre an experienced investor or absolute beginner, Betterment is for you.

4
Monday, February 25, 13

Were sick of this

11
Monday, February 25, 13

Simple. Easy. Goal-oriented.

12
Monday, February 25, 13

13
Monday, February 25, 13

Problems

Usage limitations Issuing limitations Impressive cases = impressive cost

14
Monday, February 25, 13

15
Monday, February 25, 13

Well give you $10 towards your first vacation

16
Monday, February 25, 13

Monday, February 25, 13

18
Monday, February 25, 13

EMAIL

connor@betterment.com

19
Monday, February 25, 13