Colgate

White shiny healthy teeth naturally

By Anita Laila Rekha

Criteria for buying a Toothpaste

Colgate

Close-up

MacLean

Whiter Teeth

Fresh Breath

Strong Gums-Anti Bleeding

10

Price

Packaging/Look

10

10

Availability

Long Lasting Effect

Anti-Cavity

Strong Teeth

Taste

Which brands of toothpaste people of Karachi usually prefers?

11% 6%

18% 55%

4% 6% Colgate Close up Medicam Soda White Pepsodent Others

What Attracts you most to buy a product?

11%

7% 9%

Price Packaging Brand Name & Image Special Discounted Offers

73%

How many times do you brush your teeth daily?

14% 32% Thrice Twice Once 54%

Are you satisfied with your toothpaste ?

1% 2% great extent Some extent 46% 51% little extent not at all

What features do you usually look for in your toothpaste?

Calcium & Flouride 11% 17% whitens teeth & remove stains Fights Bad Breath Oral Ailments 12- hrs germs protection Control Tarter

20%

7% 13%

32%

Which of the following advancements do you expect in your toothpaste?

12% 9% 51% 28% Multi Features More Flavors Price Cuts Special Benefits

What flavors do you and will you appreciate in your toothpaste?

13%

2%

23%

Regular Extra Mint Ice Blue Sparkling red others

17%

45%

Normally what size pack do you prefer?

3% Family 39% 48% Large Medium Small 10%

How often do you opt for new toothpaste?

17% 31% 6 months 3 months 1 year 6% 46% never

How do you find your toothpaste prices?

3%

12% Costly

36%

Moderate Reasonable Cheap 49%

What other brands will you prefer if you do not get the desire brand ?

7% 9% 27%

Colgate Medicam Pepsodent Close Up

27%

9% 21%

Soda White others

Why you prefer that particular brand than any other brand in the market?

Quality 8% 2% 8% 7% Reasonable price Flavors Brand Name 75% Promotional Schemes