Technological Forces For the company to subsist in the long run, technological changes should be continually monitor, analyse

and evaluate that could greatly affect them. Technological advancement can create new competitive advantage and benefit for the company and consumer. MWD invest in technological development such as using computers, new pipeline network, deepwell groundwater and new pumping equipment. In response to this forces MWD should always monitor new existing development in equipments used to lower cost and deliver safe, adequate and potable water.

Technological Advancement Identification and evaluation of key technological opportunities and threats allows the firm to familiarize to changes happen. Nowadays, the more advance technological equipment and materials a company have the better because they can offer high quality of products and services which can enhance their market share in the industry by means of expansion.