Table of Contents

CHAPTER I
Introduction............1
Nature Of Business.......1
Company History.1
Organizational Chart....3
Company Vision...5
Company Mission...5
Company Goals....................5
CHAPTER II
Research Design and Methodology......6
CHAPTER III
External Analysis..8
CHAPTER IV
Industry Analysis.12
CHAPTER V
Company Analysis.16
Vision Analysis....16
Mission Analysis....16
CHAPTER VI
Internal Analysis.22
CHAPTER VII
Strategy Formulations......26
CHAPTER VIII
Recommendations...30
Recommended Revised Vision Statement.....30
Recommended Revised Mission Statement.....30
Recommended Strategic Objectives30
Recommended Strategies...31
CHAPTER IX
Strategy Implementation....32
CHAPTER X
Strategy Evaluation.....37