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Apparel Industry: Economic Analysis
Apparel Industry: Economic Analysis
Table of content
Introduction Determinants Of Demand Determinants Of Supply Competition Market Players Market shares Import-Export
Determinants of Demand
Fashion Status Price Income Substitutes Lifestyle Bollywood Future Expectations Tastes and Preferences E-commerce
2007
2008
2009
2010
2011
1,317,037.70
1,356,321.60
1,472,639.90
1,615,952.10
1,923,446.00
2,230,700. 20
Year
1962
1970
Export ( US $ Million )
1.8
39
1980
1990 2000
696
2,236 5,586
Demand Drivers
Growing private final consumption
expenditure Low per capita fibre consumption Growing preference for ready-to-wear apparels Increasing penetration of organised retail Changing consumer habits Growing consumer class Growing spread of plastic money Increasing trend towards urbanization Younger populace Exports (Rise in global GDP & New Trading Partners)
Monopolistic Competition
Characteristics : Product differentiation Many firms Free entry and exit in the long run Independent decision making Market Power
Market Players
Future Group
Shoppers Stop Max
AND
Kazo 109f Allen Solley Raymond etc
Market Share
Companies Aditya Birla Nuvo Ltd Pantaloon Retail Ltd Provogue Ltd Raymond Ltd Benetton India Pvt Ltd Zodiac Clothing Co Shopper's Stop ltd Koutons Rupa & co Others Total 2010 1 0.7 0.3 0.6 0.3 0.3 0.1 0.5 0.2 96 100 2011 1.1 0.7 0.4 0.6 0.3 0.3 0.1 0.4 0.2 959 100
Raw material Labor Availability Government Policies Number of sellers Technological changes
Prerana Majmudar
Ankit Arora Ankit Mehta
Smriti Sudish
Nirali Shah Rucha Asolkar