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6126/01 Examiner’s use only

Edexcel GCE Team Leader’s use only

Business Studies (9076)

Unit 6: Corporate Strategy Question Leave
Number Blank
Advanced
1
Thursday 21 June 2007 – Afternoon 2
Time: 1 hour 30 minutes 3


Materials required for examination Items included with question papers
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reference is shown, you should write the reference of the paper for which you have been entered.
Check that you have the correct question paper.
Answer ALL questions. Write your answers in the spaces provided in this question paper.
Show all the steps in any calculations and state the units.
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Information for Candidates
The marks for the various questions are shown in round brackets: e.g. (2).
There are 3 questions in this paper.
There are 16 pages in this question paper. Any blank pages are indicated.
The total mark for this paper is 126.
There are up to 6 marks for the quality of written communication.
Calculators may be used.
Dictionaries may not be used in this examination.

Advice to Candidates
You must ensure that your answers to parts of the questions are clearly numbered.
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Answer ALL questions

1. Evaluate the possible consequences of a takeover of Ottakar’s by Waterstone’s, for both

Waterstone’s and the retail book trade in the UK.

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Q1

(Total 40 marks)


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2. Recommend a strategy that Adrian and Mary Warren could follow in the light of the
problems they are experiencing with regard to Midchester Bookshop.

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(Total 40 marks)

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3. Assess how the owners of Midchester Bookshop might react to a decline in the number of
foreign tourists visiting the UK at some time in the future.

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Q3

(Total 40 marks)
Quality of Written Communication: 6 marks
TOTAL FOR PAPER: 126 MARKS

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