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  • Objective: To Study The Impact of Packaging Towards Buying Behavior Among Youth in Packaged Juice Market in Mumbai

    Uploaded by

    Anirudh Kedia
    8 views3 pages
    research objectives format

    Original Title

    Objective

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    research objectives format

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views3 pages

    Objective: To Study The Impact of Packaging Towards Buying Behavior Among Youth in Packaged Juice Market in Mumbai

    Uploaded by

    Anirudh Kedia
    research objectives format

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Objective

    To study the Impact of Packaging towards Buying Behavior among youth in Packaged Juice market in Mumbai. To study Impact of Advertising, (health tips) towards Buying Behavior among youth in Packaged Juice market in Mumbai.

    Hypothesis

    Null Hypothesis claims that There is no significant impact of Packaging of packed juice towards buying behavior among youth in Mumbai. There is no significant impact of Advertising of packed juice towards buying behavior among youth in Mumbai.
    Alternate Hypothesis claims that There is significant impact of Packaging of packed juice towards buying behavior among youth in Mumbai. There is significant impact of Advertising of packed juice towards buying behavior among youth in Mumbai

    Key drivers for packaged Juice market in India

    Changing demographics Increasing disposable income

    Urbanization
    Growth in organized retail Increase in Awareness

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