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Food Processing Industry: Where We Are .
Food Processing Industry: Where We Are .
WHERE WE ARE..
Flow of Presentation
Market overview Share of organized and unorganized sector Growth potential Competitive advantage Government regulation and support conclusion
Market Overview
Industry size is US$ 70 billion (MOFPI) Share to Indian GDP is 6.3% Share of 6% in total Industrial production Employs 1.6 million workers directly
Segments
Dairy Fruit and vegetable industry Grain processing Meat and poultry processing Fisheries Consumer foods including packed food, beverages and packaged drinking water
Source: MOFPI
Source: MOFPI
Source:MOFPI2003
Socio-cultural factors
Indians prefer freshly cooked products Significant variations in food habits and cooking recipes The share of working women still less than 19% Raw materials and ingredients are easily available
Lack of Scale
Internationally, Growth strategy of many food companies
Alliances
Increased scale of economies Reducing the cost of food The worlds largest food processors are diverse, with business interests across sub-segments
Dairy Sector
17% of total expenditure on food Projected to grow to 108 million tones by 2007 end 50,000 ton branded bottle market valued at US $ 33 million (estimated to grow at 810%/annum) Ice cream market US$ 199 million
Cheese market US$ 110million or 54000 tonnes (volume terms), present growth rate 8-10%/annum Market for UHT milk becoming popular (market size US$33.4 million) Total investment in dairy sector US$3.3 billion
Grains
More than 200 million tonnes of different food grains every year 15% of annual wheat production converted into wheat products Total investment till 2002, US$ 1.5 billion of which 253.5 million is FDI
Source: MOFPI
Livestock population -470 millon Only 1-2% converted into value added products 450 million broilers, 33 billion eggs annually with growth rates of 16% and 20%
Surplus buffalo meat in the country (lucrative export market) Poultry export mainly to Maldives and Oman (other markets like Japan, Indonesia, Singapore) Venkys and godrejs real chicken getting popular
Fish Processing
3rd largest fish producer(2nd in inland fish production) 8000 km coastline Contribution to national income is US$4.4 billion 1.4% to GDP Investment 1991-2003 US$600 million of which 122.5 million is FDI
Alcoholic Beverages
3rd largest market for alcoholic beverages Demand for spirits and beer is estimated to be around 373 million cases/annum Demand for wine in the domestic market is around 6 million bottles/annum
Growth In trade
In food category gross Indian trade was US$ 9862.34 million during fiscal year 2004(10% higher than previous US$ 8914.82 million figure
Growth In FDI
US$ 711.4 million till march 2004 US$ 111.2 million in 2004 up from US$ 36.5 million in 2003 30% comes from EU countries
Successful ventures from EU countries are: Perfetti, Cadbury, Godrej-pilsbury, Nutricia international, Manjini comaco
Competitive Advantage
Demand conditions Factor conditions
Demand Conditions
Annual income of US$ 980 or above of consuming class It is likely to constitute over 80% of the population by 2009-10 Large consumer base Changing age profile Changing lifestyles
Source: NCAER
Factor condition
Largest irrigated land Largest producer of milk 8000 km coastline Largest livestock population 80% buffalo and 20% cattle Cheap workforce Cost of production
Institutional Support
Central Food Technological Research Institute Central Institute of Fisheries Technology National Dairy Research Institute National Research and Development Centre
Full duty exemption on all imports for units in export processing zones Government grants for setting up common facilities in agro food parks