Hyundai Company is a global conglomerate company.

Two of the best-known Hyundai divisions are Hyundai Motor Company, the world's fourth largest automobile manufacturer by volume as of January 2011, and Hyundai Heavy Industries, the world's largest shipbuilder.

Hyundai developed five midand longterm strategies which are global management, higher brand values, business innovation, environmental management, and strengthening product competitiveness. The company is especially selected environmental management as one of their strategies to meet the needs of their stakeholders and the society they belong to. Hyundai also intend to promote sustainability development and preservation of the environment.

Hyundai plan to increase global sales by 10% in 2011. They are releasing four new cars; the IX35 (production verion f their OX-onic Concept), two new MPV versions of their i20, i30, & i40, and also Veloter Concept. Hyundai are quickly adding models that offer better styling and fuel economy to entire consumers away from rivals which are faced with the challenge of getting the supply bach to typical.

Hyundai has unveiled the latest version of the D-segment i40 at the 2011 Barcelona Motor Show. The debut of the Hyundai i40 sedan follows the global reveal of the i40 wagon at the Geneva Motor Show in March 2011. The Hyundai i40 sedan boasts a purely European identity having been designed and engineered at the European R&D headquarters of Hyundai in Rsselsheim, Germany. The car is the latest model to be unveiled under the company's new brand slogan - 'New Thinking. New Possibilities'

The 4.74-metre long Hyundai i40 sedan will go on sale in the fourth quarter of 2011, supported by Hyundai's industry-best, fully transparent Five Year Triple Care customer assurance. This package has been attracting European consumers to the brand through its combination of a five-year unlimited warranty, five years of roadside assistance and five years of vehicle health checks.

Hyundai is trying to make an emotional connection with customers. They want peers to look at Hyundai and admire design without thinking. They also want people to see their car, identify with it and create their own unique look.

The 2011 Uncensored Facebook Campaign giving the 50 consumers to picked and test drives the new Sonata in exchange for their unscripted and unedited commentary. The campaign also allows 50 uncensored Sonata drivers to interact with car shoppers through a full range or social media channels. It also allows consumers to speak directly and honestly to a peer.

Hyundai motor has stated that it would introduce its second pure electric car in 2011. The company also said that this electric car would be based on a small sports utility vehicle made by its affiliate Kia Motors.

Hyundai recently announced that they plan to introduce new models across all segments in the Indian auto market. Hyundai intends to do this with the aim of changing its image as a small car manufacturer. They also wants to sustain its 20% market share in India. According to reports, the company wants to boost its situation in the upper mid-sized sedan market. The subsidiary of the company Hyundai Motor India Ltd. is focusing on the Indian auto market in spite of facing difficulties with a production.

Hyundai plans to launch a new sporty plug-in electric car based on the striking Blue-Will concept from the Seoul Motor Show earlier 2011. Powered by a 1.6-liter gasoline directinjected power plant and 100kw electric motor mated up with a CVT automatic transmission, the Blue-Will reportedly has a range of 38 miles in EV mode and an overall rating of 55 mpg when the gas engine is in operation. Other than that, the company is planning to launch an electric version of the model in December 2011.

Expect a similar drive train for the production car when it hits the market in 2012 to go up against the upcoming Chevy Volt and the plug-in version of Toyotas standard-bearing Prius hybrid. So far, theres no word on expected pricing for the PHEV, but Hyundai says the goal is to show its technology and improve its image, not to make money. Consider their interest piqued.

Beijing Hyundai's third factory is expected to commence production in early 2012 as most construction has been completed, reported the National Business Daily. The factory will produce 400,000 vehicles, enabling the joint venture to become the fourth with capacity to

roll out over 1m vehicles annually. The company is counting on the Sonata to boost sales in China. The model sold over 10,000 units in September.

A company spokesperson said that the commercial sales of Hyundais electric vehicles will begin in 2013, but which models will be sold in which market has not been done yet.

Other strategies that will contribute to Hyundai success, includes:i) Brand equity Hyundai was able to reposition itself as a producer of affordable cars with quality and consumers overall confidence in Hyundai brand improved. Being focused on the consumer, and improving in areas such as quality durability, value and warranty programs will contribute to the success of the company. ii) Product differentiation By improving its cars interior design and engineering, while still maintaining its affordability, made it appealing to consumers and improved its brand image; giving it competitive edge. Upgrading the showrooms and operational standards will help them to change consumers perception of the brand. iii) Marketing strategy Hyundai kept a low profile for a period and concentrated on building good quality cars before re-launching with assertive advertising. The assertive advertising helps the company to develop the brand element by capturing the brands intangible characteristics; durability and quality. Hyundais brand image and consumer brand awareness will improve, and sales soar; with such assertive advertising.

For over 20 years, Hyundai has been part of the world automotive industry and are always, striving continually to meet the changing needs of people with massive investment in their research and development cars. Hyundai is constantly aiming to raise the bar on the quality, style and practical innovations that make their cars such an essential and enjoyable part of everyday life.