#Ecme13 (Global Report)

#ecme13
Global data
Date: 03/26/2013
Analysis of the session '#ecme13' created with Tweet Category
OVERVIEW
Session #ecme13
Introduction: Analysis of the activity on Twitter during #ecme13.
Statistics
Categories total tweets
162
Retweets Links
25
Replies Pictures
users
43 7
Tweets Checkins
92 2
14 4
Category Links Positive Other Replies Tomo Ohno Alan Stevens Craig Rispin Non categorized Rest of categories
Impressions Potential impact Users Potential reach
82.923 12.934
Tweets per user
6,5
Total tweets 28 17 15 14 14 13 13 9 39
% 17 10 9 9 9 8 8 6 24
Original Tweets 7 15 12 14 8 11 13 0 39
RT 21 2 3 0 6 2 0 9 0
Users 14 7 5 7 6 5 4 1 26
Followers per user
517
Charts
num. tweets
Most Active Users

60 62
marie_clair
tweets followers
42
948
25
GIBTMevent
tweets
25
3
05:43 25 mar
3
10:02 14:20
5
18:39
3
22:57
0
03:15 26 mar
0
07:34 11:52
6
followers
16:11
1316
time
craigrispin
tweets followers
17
num. users
5
1146
4
0 >10000
TrevorRoald
tweets followers
2494
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000 5000-10000
num. followers
5 6
etouches
tweets followers
num. tweets per user
2084
MsMerce
tweets followers
>5 5 4 3 2 1 0 3 3 1
256
12
num. users
KudanAR
tweets followers
253
CATEGORIES
Categories Rankings Potential Reach Links Replies Alan Stevens Number of impressions Links Replies Alan Stevens Number of users Links Positive Replies Number of tweets Positive Replies Craig Rispin Retweets Links Tomo Ohno Other
4 5
Positive Other
4 5
Positive Other
4 5
Tomo Ohno Liz King
4 5
Other Alan Stevens
4 5
Alan Stevens Positive
Charts Impressions per category Tweets per category Users per category
Categories Rankings Category Links Positive Other Replies Tomo Ohno Alan Stevens Craig Rispin Non categorized Liz King Paul Cook Steve Mackenzie Ali Sabkar Pictures Checkins Moez Galibdin Adi Ben Nester Total tweets 28 17 15 14 14 13 13 9 9 9 8 4 4 2 2 1 % 17 10 9 9 9 8 8 6 6 6 5 2 2 1 1 1 Original Tweets 7 15 12 14 8 11 13 0 9 9 8 4 4 2 2 1 RT 21 2 3 0 6 2 0 9 0 0 0 0 0 0 0 0 Users 14 7 5 7 6 5 4 1 6 3 6 3 3 2 2 1 Impressions 33.260 22.173 17.323 30.016 11.682 28.826 13.307 12.285 16.834 10.060 10.418 4.994 2.614 5.608 2.681 1.316 Potential Reach 14.784 10.289 5.022 16.779 5.284 12.694 4.775 1.365 13.573 3.410 8.630 3.629 2.354 5.608 2.681 1.316 Tweets/ User 2,0 2,4 3,0 2,0 2,3 2,6 3,2 9,0 1,5 3,0 1,3 1,3 1,3 1,0 1,0 1,0 Followers/ User 1.056 1.469 1.004 2.397 880 2.538 1.193 1.365 2.262 1.136 1.438 1.209 784 2.804 1.340 1.316
USERS
Statistics
25
Number of users Top 5 users Most active users
marie_clair
1,7
Number of users per category
6,5
Number of tweets per user
3.317
Number of impressions per user
Most popular users

lizkingevents
Users with the highest impact

showgizmo
42
tweets GIBTMevent mediacoach
8.027
followers marie_clair
45.045
impressions
25
tweets craigrispin EIBTMevent
7.919
followers GIBTMevent
39.816
impressions
17
tweets
4.713
followers
32.900
impressions
4 5
TrevorRoald
7
tweets etouches
4 5
heidithorne
4.462
followers AliSABKAR
4 5
mediacoach
23.757
impressions craigrispin
6
tweets
3.114
followers
19.482
impressions
Most participative users

GIBTMevent
Retwitters
GIBTMevent
Most original users

marie_clair
13
num. categories marie_clair MsMerce
9
num. of RTs craigrispin
37
original tweets
12
num. categories craigrispin marie_clair
5
num. of RTs GIBTMevent
17
original tweets
9
num. categories
5
num. of RTs
16
original tweets
4 5
Charts
KudanAR
3
num. categories TrevorRoald
4 5
KudanAR
3
num. of RTs MohamadAlHamami
4 5
TrevorRoald
7
original tweets etouches
3
num. categories
2
num. of RTs
4
original tweets
517
Followers per user
10
6
MEDIUM-HIGH INFLUENCE
5 2 0
influence level
Very low 0 to 10 followers
2
Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers
0
Low 10 to 50 followers Medium-low 50 to 200 followers
Highlighted tweets
Craig Rispin @craigrispin
10:37 - 26 Mar 13
Cat.: Tomo Ohno
Marie-Claire Andrews @marie_clair
10:36 - 26 Mar 13
Cat.: Tomo Ohno
#ECME13 Thanks Tomo - great answer! I don't want more advertising either!
thanks Tomo for showing us virtual attendees what the room looks like - tip for hybrid event hosts - it is GREAT to see the location #ecme13
Trevor Roald @TrevorRoald
14:34 - 25 Mar 13
Cat.: Steve Mackenzie
the Events app @showgizmo
12:00 - 25 Mar 13
@Kiwistevemack it was good of you to join us her in Abu Dhabi, if only virtually. You looked comfy on the video. #ECME13
#ECME13 Now @Kiwistevemack from @etouches live http://t.co/wvq2jkSHWj on screen in Abu Dhabi's #GIBTM and on screens around the World
Steve Mackenzie @Kiwistevemack
11:36 - 25 Mar 13
Heidi Thorne @heidithorne
14:04 - 26 Mar 13
Cat.: Positive
Looking forward to joining #ECME13 as a virtual speaker in a few minutes. Love #EventCamp and love hybrid events! Thanks @showgizmo
Good luck @lizkingevents & @planetplanitbiz! RT @etouches Day 2 Event Camp Middle East Continues! http://t.co/ebn8r6IsSC #ECME13 #eventprofs
12:27 - 26 Mar 13
Cat.: Positive
GIBTM Abu Dhabi 2013 @GIBTMevent
12:03 - 26 Mar 13
Cat.: Positive
#ECME13 Great job guys - really, really good.
Thanks to all of our incredible speakers that took part in #ECME13 over the last 2 days, we hope you enjoyed as much as we did! #GIBTM13
10:17 - 26 Mar 13
Cat.: Positive
12:31 - 25 Mar 13
Cat.: Positive
I love hybrid events. Sitting in my hotel room, enjoying a bed picnic in my PJs and also attending a global #eventtech conference #ecme13
#ECME13 Thanks to the online audience for your patience. Last speaker for 2day on nw. If you missed anything all videos and slides online sn
10:46 - 25 Mar 13
Cat.: Positive
12:24 - 26 Mar 13
Cat.: Paul Cook
stream is up and running - can see you and hear you Josh!! #ecme13 kicking off
@planetplanitbiz asks if there will ever be events without apps #ecme13 and the crowd says NOOOOOOOOOOOOOOOOOOOOO never ever ;)
10:53 - 26 Mar 13
Cat.: Paul Cook
12:29 - 25 Mar 13
Cat.: Moez Galibdin
interesting angle @planetplanitbiz - venues should see hybridevents as a way to generate brand awareness; an audience is an audience #ecme13
#ECME13 now we have @moezgalibdin from @WSIworld presenting on Digital Marketing for Events! http://t.co/2WpgPoHVsq
Liz King @lizkingevents
12:28 - 26 Mar 13
Cat.: Liz King
11:59 - 26 Mar 13
Cat.: Liz King
Haha - so nice! Thk u! RT @marie_clair almost signed off for the night then u said @lizkingevents is on soon so just poured a coffee #ecme13
#ECME13 @lizkingevents "Know the product, but have an education plan."
11:55 - 26 Mar 13
Cat.: Liz King
etouches @etouches
14:00 - 25 Mar 13
Cat.: Links
Always great to have Liz with us! Wherever we are RT @trevorroald: @lizkingevents is in Abu Dhabi! #ECME13 #GIBTM13 http://t.co/DyMNuhcKOK
#ECME13 continues tomorrow! Here's the schedule for #ECME13 in Abu Dhabi & link for live streaming! http://t.co/9JKcwDmTCc #eventprofs
11:59 - 25 Mar 13
Cat.: Craig Rispin
11:15 - 25 Mar 13
Cat.: Craig Rispin
#ECME13 Delegates - My expanded slide deck is here: http://t.co/LZWEbrc7OU
Craig Rispin: 93% of people surveyed about hybrid events said if there was no virtual component they wouldn't go to the real thing..#ecme13
Ali SABKAR @AliSABKAR
05:14 - 25 Mar 13
Cat.: Checkins
11:42 - 25 Mar 13
Cat.: Ali Sabkar
Off to #UAE #GIBTM #ECME13 With @zeyadmufeez (@ Bahrain International Airport (BAH) w/ 3 others) http://t.co/gHQpn1kvor
#ECME13 @AliSABKAR of @SMCBahrain and @eHulool giving us some amazing Social Media stats for the Middle East! http://t.co/LnHouxHf9J
11:26 - 26 Mar 13
Cat.: Alan Stevens
11:18 - 26 Mar 13
Cat.: Alan Stevens
WHOAH two hours prep and @mediacoach delivered an awesome presentation!! nice work #ecme13
#ECME13 @mediacoach "It's not just when you're speaking - it's what you do before and after your engagement too."
Alan Stevens @mediacoach
10:47 - 26 Mar 13
Cat.: Alan Stevens
Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30 minutes time #ECME13
CONCLUSIONS
Very participative users (6,2 tweets per user).
Almost 13,000 users reached.
Potential impact of the event: almost 83,000 impressions.
Most active user: @marie_clair (42 tweets)
Annexes
TWEETS BY CATEGORY
Category
Positive
Positive tweets
Most Active Users
15
tweets Tweets from this category
7
users
2
retweets
10.289
potential reach
22.173
potential impact
2,1
tweets / user
1. marie_clair 2. GIBTMevent 3. KudanAR 4. craigrispin 5. heidithorne
Tweet Category @tweetcategory
07:08 - 25 Mar 13
09:28 - 25 Mar 13
Today and tomorrow we will be at Abu Dhabi covering #ECME13 So excited!
#ECME13 going live at @GIBTMevent in an hour! Join us here for FREE: http://t.co/2KaJCWx7zQ
10:46 - 25 Mar 13
10:58 - 25 Mar 13
stream is up and running - can see you and hear you Josh!! #ecme13 kicking off
#ecme13 stream quality is awesome - crystal clear from Abu Dhabi to Sydney nice work @SonicFoundry
11:06 - 25 Mar 13
12:02 - 25 Mar 13
Thanks to the whole @GIBTMevent team for allowing us to pitch our tent for #ECME13 at #GIBTM
Thanks to all of our speakers for a fantastic #ECME13 session, more tomorrow from 2pm! Make sure you join #GIBTM13
12:03 - 25 Mar 13
12:31 - 25 Mar 13
Thank you Craig! As always a great presentation RT @craigrispin: #ECME13 Delegates - My expanded slide deck is here: http://t.co/NL1eq3YjTe
#ECME13 Thanks to the online audience for your patience. Last speaker for 2day on nw. If you missed anything all videos and slides online sn
10:17 - 26 Mar 13

*waving* #ecme13
10:21 - 26 Mar 13
I love hybrid events. Sitting in my hotel room, enjoying a bed picnic in my PJs and also attending a global #eventtech conference #ecme13
11:54 - 26 Mar 13
12:03 - 26 Mar 13
lots of chatter re #ecme13 http://t.co/kgKpwcXNoJ as you'd expect :)
Thanks to all of our incredible speakers that took part in #ECME13 over the last 2 days, we hope you enjoyed as much as we did! #GIBTM13

#ECME13 Great job guys - really, really good.
12:27 - 26 Mar 13
12:57 - 26 Mar 13
#ECME13 More thanks to come but for now thank you for joining us! A great 4-hours of Event Camp across 2days here at #GIBTM
Heidi Thorne @heidithorne
14:04 - 26 Mar 13
Good luck @lizkingevents & @planetplanitbiz! RT @etouches Day 2 Event Camp Middle East Continues! http://t.co/ebn8r6IsSC #ECME13 #eventprofs
TWEETS BY CATEGORY
Category
Tomo Ohno
Tweets related to Tomo Ohno's intervention.
Most Active Users
8
6
users
6
retweets
5.284
potential reach
11.682
potential impact
1,3
tweets / user
1. marie_clair 2. MsMerce 3. craigrispin 4. GIBTMevent 5. KudanAR
09:49 - 26 Mar 13
10:01 - 26 Mar 13
#ECME13 Going live for Day 2 in 25minutes! Starting with Tomo Ohno of @KudanAR - join us online for Free here: http://t.co/v0O6AEkuIs
In 15 minutes our 2nd edition of #ECME13 kicks off with @woodtom from @KudanAR talking about the magical world of augmented reality!
10:11 - 26 Mar 13
10:29 - 26 Mar 13
Bring on @KudanAR talking about making AR less gimmicky. Because the topic is great AND because they're from down my way #bristol #ecme13
#eventprofs and #digitalmedia profs if you aren't watching the AR presso at #ecme13 right now then you should be - flat graphics no more
10:32 - 26 Mar 13
10:36 - 26 Mar 13
#ECME13 Q: for Tomo - When we have AR in our Google Glass glasses how will we know what's real and what's AR?
thanks Tomo for showing us virtual attendees what the room looks like - tip for hybrid event hosts - it is GREAT to see the location #ecme13
10:37 - 26 Mar 13
10:38 - 26 Mar 13
#ECME13 Thanks Tomo - great answer! I don't want more advertising either!
Q for Tomo - you're showing apps based on iOS - is augmented reality a possibility on other platforms? as good? different? #ecme13
10
TWEETS BY CATEGORY
Category
Alan Stevens
Tweets related to Alan Steven's intervention.
Most Active Users
11
5
users
2
retweets
12.694
potential reach
28.826
potential impact
2,2
tweets / user
1. craigrispin 2. GIBTMevent 3. marie_clair 4. mediacoach
Alan Stevens @mediacoach
10:47 - 26 Mar 13
10:49 - 26 Mar 13
Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30 minutes time #ECME13
And us to see you present Alan! RT @mediacoach: Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30 minutes time #ECME13
10:49 - 26 Mar 13
11:15 - 26 Mar 13
@mediacoach we're looking forward to it too! #ECME13 #GIBTM13
#ECME13 Alen Stevens @mediacoach making great points about being a virtual speaker right now.
11:17 - 26 Mar 13
11:18 - 26 Mar 13
#ECME13 @mediacoach "Plan, prepare and get training!"
#ECME13 @mediacoach "It's not just when you're speaking - it's what you do before and after your engagement too."
11:19 - 26 Mar 13
11:20 - 26 Mar 13
just in case you were worried Alan, you look great to us online :) #ecme13 http://t.co/eT1hhKeDQn
#ECME13 @mediacoach Here's a great idea -"Test a virtual speaker out via Skype first. Do they look right into the lens, do they engage you."
11:23 - 26 Mar 13
11:26 - 26 Mar 13
#ECME13 @mediacoach Great Value Alan! You're a true professional.
WHOAH two hours prep and @mediacoach delivered an awesome presentation!! nice work #ecme13
11:29 - 26 Mar 13
#ECME13 Thank You @mediacoach for an amazing 'off-the-cuff' presentation with under two hours preparation just now! #GIBTM audience stunned
12
TWEETS BY CATEGORY
Category
Craig Rispin
Tweets related to Craig Rispin's intervention.
Most Active Users
13
4
users
0
retweets
4.775
potential reach
13.307
potential impact
3,2
tweets / user
1. marie_clair 2. GIBTMevent 3. craigrispin
10:13 - 25 Mar 13
10:31 - 25 Mar 13
#ECME13 now starting half an hour later. Starting with @craigrispin at 10.45 GMT (2.45 local) due to unavoidable travel issues
In 15 minutes @craigrispin will be discussing innovation around the digital campire #ECME13
10:52 - 25 Mar 13
10:56 - 25 Mar 13
waving to you Craig from across the harbour in Sydney too! #ecme13
First up at Event Camp - Craig Rispin asking us are you ignoring a 18 billion dollar opportunity #ecme13 - he's referring to hybrid events
11:02 - 25 Mar 13

social media concierge! #ecme13
11:04 - 25 Mar 13
anyone from #Cisco watching #ecme13 stream? Craig Rispin talking about your prowess in hybrid events & using pods (are u still innovating?)

twitter wall next to the live stream #ecme13
11:05 - 25 Mar 13

hey @showgizmo where's my cupcake?! #ecme13
11:09 - 25 Mar 13
11:15 - 25 Mar 13
11:22 - 25 Mar 13
Craig Rispin: 93% of people surveyed about hybrid events said if there was no virtual component they wouldn't go to the real thing..#ecme13
Craig Rispin at #ecme13 giving us a no-brainer via Cisco - virtual gives 10x return on 1/10th the cost
11:27 - 25 Mar 13

*clapping* for craig ;) #ecme13
11:29 - 25 Mar 13
good question from the crowd - what's the business model for hybrid events? what should you charge for online events? anything? #ecme13
11:59 - 25 Mar 13
#ECME13 Delegates - My expanded slide deck is here: http://t.co/LZWEbrc7OU
14
TWEETS BY CATEGORY
Category
Liz King
Tweets related to Liz King's intervention.
Most Active Users
9
6
users
0
retweets
13.573
potential reach
16.834
potential impact
1,5
tweets / user
1. marie_clair 2. DahliaElGazzar 3. GIBTMevent 4. craigrispin 5. lizkingevents
11:26 - 26 Mar 13
11:31 - 26 Mar 13
almost signed off for the night then you said @lizkingevents is on soon so now just poured a coffee #ecme13
In 15 minutes @lizkingevents will be discussing the social media world for #eventprofs around the digital campfire #ECME13
11:32 - 26 Mar 13
11:55 - 26 Mar 13
#ECME13 last speaker but certainly not least - @lizkingevents Live in 20minutes! #eventprofs watch Liz live here! http://t.co/THEyDnXDTP
Always great to have Liz with us! Wherever we are RT @trevorroald: @lizkingevents is in Abu Dhabi! #ECME13 #GIBTM13 http://t.co/DyMNuhcKOK
11:59 - 26 Mar 13
12:07 - 26 Mar 13
#ECME13 @lizkingevents "Know the product, but have an education plan."
hurrah! @lizkingevents 'no-one wants an app for one event' 'use the app at your event and someone elses' WOOT @showgizmo is the go! #ecme13
12:26 - 26 Mar 13
Liz King @lizkingevents
12:28 - 26 Mar 13
*clapping* for @lizkingevents one day hope to meet you in the real world! #ecme13
Haha - so nice! Thk u! RT @marie_clair almost signed off for the night then u said @lizkingevents is on soon so just poured a coffee #ecme13
DAHLIA+ @DahliaElGazzar
13:39 - 26 Mar 13
Bummed that I missed #ecme13 this year!! Heard the buzz with @lizkingevents @TrevorRoald loud and clear though :)
16
TWEETS BY CATEGORY
Category
Paul Cook
Tweets related to Paul Cook's intervention.
Most Active Users
9
3
users
0
retweets
3.410
potential reach
10.060
potential impact
3,0
tweets / user
1. craigrispin 2. marie_clair 3. GIBTMevent
10:53 - 26 Mar 13

#ECME13 I frequently pay! But I like free too :)
10:54 - 26 Mar 13
interesting angle @planetplanitbiz - venues should see hybridevents as a way to generate brand awareness; an audience is an audience #ecme13

#ECME13 I'm happy to pay for value.
10:54 - 26 Mar 13
10:55 - 26 Mar 13
Absolutely prepared to pay for content - WAY cheaper than the plane ticket, time away from office & I still get the same interaction #ecme13
10:55 - 26 Mar 13
10:56 - 26 Mar 13
#ECME13 The money question was the 2nd question actually Paul.
#ECME13 The first question was from the remote audience, but the question in the room was about money.
11:02 - 26 Mar 13
11:17 - 26 Mar 13
In 15 minutes @planetplanitbiz will be discussing the exciting top of Hybrid events and what it can do for #eventprofs #ECME13
@planetplanitbiz speaking in the event camp #ECME13 http://t.co/kDpbYHA26a
12:24 - 26 Mar 13
@planetplanitbiz asks if there will ever be events without apps #ecme13 and the crowd says NOOOOOOOOOOOOOOOOOOOOO never ever ;)
18
TWEETS BY CATEGORY
Category
Steve Mackenzie
Tweets related to Steve Mackenzie's intervention.
Most Active Users
8
6
users
0
retweets
8.630
potential reach
10.418
potential impact
1,3
tweets / user
1. Kiwistevemack 2. GIBTMevent 3. TrevorRoald 4. etouches 5. marie_clair
11:31 - 25 Mar 13
11:36 - 25 Mar 13
In 15 minutes @Kiwistevemack from @etouches will be talking about the mobile world for #eventprofs #ECME13
Looking forward to joining #ECME13 as a virtual speaker in a few minutes. Love #EventCamp and love hybrid events! Thanks @showgizmo
11:39 - 25 Mar 13
etouches @etouches
12:00 - 25 Mar 13
#ECME13 @kiwistevemack Looking forward to having you present soon too Steve! Beamed into #GIBTM in Abu Dhabi and around the world
#ECME13 launches today! Check out photos from last year here http://t.co/4xuyY0jxSL Excited for @KiwiSteveMack to present! #eventprofs
12:00 - 25 Mar 13
Trevor Roald @TrevorRoald
14:34 - 25 Mar 13
#ECME13 Now @Kiwistevemack from @etouches live http://t.co/wvq2jkSHWj on screen in Abu Dhabi's #GIBTM and on screens around the World
@Kiwistevemack it was good of you to join us her in Abu Dhabi, if only virtually. You looked comfy on the video. #ECME13

an absolute cracker :) #ecme13
12:29 - 26 Mar 13
15:11 - 26 Mar 13
I was comfy on the couch, thanks Trevor! RT @trevorroald: @Kiwistevemack it was good of you to join. You looked comfy on the video. #ECME13
20
TWEETS BY CATEGORY
Category
Ali Sabkar
Tweets related to Ali Sabkar's intervention.
Most Active Users
1. GIBTMevent 2. marie_clair
4
3
users
0
retweets
3.629
potential reach
4.994
potential impact
1,3
tweets / user
10:01 - 25 Mar 13
11:08 - 25 Mar 13
In 15 minutes @AliSABKAR will be talking at #ECME13 on Social Media and #eventprofs
#ECME13 Next up will be @AliSABKAR on Social Media in the Middle East followed by @Kiwistevemack of @etouches
11:31 - 25 Mar 13
11:42 - 25 Mar 13
Sorry to miss you @AliSABKAR its been a 21 hour day for me so time to sign off. Have a wonderful #ecme13 all
#ECME13 @AliSABKAR of @SMCBahrain and @eHulool giving us some amazing Social Media stats for the Middle East! http://t.co/LnHouxHf9J
22
TWEETS BY CATEGORY
Category
Moez Galibdin
Tweets related to Moez Galibdin's intervention.
Most Active Users
1. GIBTMevent
2
2
users
0
retweets
2.681
potential reach
2.681
potential impact
1,0
tweets / user
11:01 - 25 Mar 13
12:29 - 25 Mar 13
In 15 minutes @MoezGalibdin will be bringing the digital world to #eventprofs around the campfire #ECME13
#ECME13 now we have @moezgalibdin from @WSIworld presenting on Digital Marketing for Events! http://t.co/2WpgPoHVsq
24
TWEETS BY CATEGORY
Category
Adi Ben Nester

Tweets related to Ali Ben Nester's intervention.
Most Active Users
1. GIBTMevent
1
1
users
0
retweets
1.316
potential reach
1.316
potential impact
1,0
tweets / user
10:31 - 26 Mar 13
In 15 minutes @abn2003 will be bringing social innovation to the digital campfire as part of #ECME13 at #GIBTM13
26
Glossary
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.
28
ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).
29

#Ecme13 (Global Report)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

#Ecme13 (Global Report)

Uploaded by

Copyright:

Available Formats

#ecme13

Analysis of the session '#ecme13' created with Tweet Category

Categories total tweets

Impressions Potential impact Users Potential reach

Tweets per user

Followers per user

Most Active Users

num. tweets per user

Analysis of the session '#ecme13' created with Tweet Category

Tomo Ohno Liz King

Other Alan Stevens

Alan Stevens Positive

Analysis of the session '#ecme13' created with Tweet Category

Most popular users

Users with the highest impact

Most participative users

Most original users

Analysis of the session '#ecme13' created with Tweet Category

Cat.: Tomo Ohno

Marie-Claire Andrews @marie_clair

Cat.: Tomo Ohno

Trevor Roald @TrevorRoald

Cat.: Steve Mackenzie

the Events app @showgizmo

Cat.: Steve Mackenzie

Steve Mackenzie @Kiwistevemack

Cat.: Steve Mackenzie

Heidi Thorne @heidithorne

Craig Rispin @craigrispin

GIBTM Abu Dhabi 2013 @GIBTMevent

#ECME13 Great job guys - really, really good.

Marie-Claire Andrews @marie_clair

the Events app @showgizmo

Marie-Claire Andrews @marie_clair

Marie-Claire Andrews @marie_clair

Cat.: Paul Cook

Marie-Claire Andrews @marie_clair

Cat.: Paul Cook

the Events app @showgizmo

Cat.: Moez Galibdin

Liz King @lizkingevents

Cat.: Liz King

Craig Rispin @craigrispin

Cat.: Liz King

#ECME13 @lizkingevents "Know the product, but have an education plan."

Analysis of the session '#ecme13' created with Tweet Category

the Events app @showgizmo

Cat.: Liz King

Craig Rispin @craigrispin

Cat.: Craig Rispin

Marie-Claire Andrews @marie_clair

Cat.: Craig Rispin

#ECME13 Delegates - My expanded slide deck is here: http://t.co/LZWEbrc7OU

Ali SABKAR @AliSABKAR

the Events app @showgizmo

Cat.: Ali Sabkar

Marie-Claire Andrews @marie_clair

Cat.: Alan Stevens

Craig Rispin @craigrispin

Cat.: Alan Stevens

Alan Stevens @mediacoach

Cat.: Alan Stevens

Analysis of the session '#ecme13' created with Tweet Category