Name of Company Tagline Reason

: Obscura : Innovation Made Real / True Innovation / Real Revolution : Obscura was the first breakthrough camera innovation

Logo

Target Market Geographical : Continent - Asia, Urban population

Social Demographic : 21-35 years old, male and female, single or married with small children, income > $10.000, generation, SES A-B, higher education Psychographic : like travelling, like to socialize, enjoy gathering with friends,

interested in photography, prefer simple, reliable and strong digital camera Behavioral : want camera that offers quality, simplicity and durability, first

time users, entry level camera seekers

Headquarters Office Address : Obscura Corporation Head Office Sampoerna Strategic Square Tower A 18th floor Jl. Jend. Sudirman Kav. 45-46

Telp : (021) 505 5000, 606 6000 Fax : (021) 707 7000 Competitors Analysis 1. Nikon Nikon Corporation is one of the leading manufacturers of optical and imaging devices. Their products include of cameras, telescopes, microscope, and measuring device. Nikon is established on 1917 as Nippon then change name on 1988 into Nikon. Nikon is also one of Mitsubishi company. Product Ranges 1. Nikon CoolPix L23 Type : Low - End Price : 625.000 Spec : 10MP, 5X Optical Zoom, SD Card Slot, LCD, Display 2.7 2. Nikon CoolPix S8200 Type : Medium Price : 3.000.000 Spec : 16MP, 14X Optical Zoom, Full HD, SD Card Slot, LCD Display 3.0 3. Nikon CoolPix P90 Type : High - End Price : 6.550.000 Spec : 12MP, 24X Optical Zoom, SD CardSlot, LCD Display 3.0

2. Sony

Sony Corporation is specialized in electronic, that headquarters is located on Tokyo, Japan. Sony was established on 7th May 1946. Sony founder was Masaru Izuka and Akio Morita.

3. Canon Canon was a Japanese company that produce quality digital camera. Their headquater was at Tokyo, Japan. Example of Competitors Online Advert

Group 1. Jeje 2. Rico 3. Steven 4. Yenti 5. Vie Afriyan 6. Anissa