Grab your bag, its on!

Team Members,
G.V.V.S.Chandra Sekhar, Ashok Kumar Padala, Abhishek Sarkar, Nandini Kumari, Prateek Jain.

Started as a intra-state operator in Texas. Budget airline philosophy, survived a severe price-war. Operation Strategy is Using only single model aircrafts- Boeing 737(Fuel efficient). Low cost, Low fares, Frequent flights & ontime departures. Policy Employee First, Customer Second and Stakeholder Last.

United, USAir & Continental decides to implement strategies modeled from Southwest. 45% of Uniteds revenue from California Corridor.

United shares- 38% in 1991 to 30% in 1993. Southwest shares- 26% to 45%. Imitators-New airlines(Kiwi, Reno air) and also United, Continental.

Rhodes, former marketing executive joined southwest in 1989 to transform HR department. Southwest competitive advantage rested with its people and how they are managed. To find major threats, opportunities and assessment of Strengths and weakness. Whether getting advantage from its own people . Whether the competition could imitate Southwests HR practices.

Inception of company Wrights amendment

Anger- A great motivation

Marketing strategy Seizing opportunity

Same strategy and operation style. Flying fuel-efficient 737s-only aircraft it flies Competing not with airlines but surface transportation. Average passenger fare 1993-$60 for a trip of 500 miles 1984-$49 for a trip of 436 miles Low fares strategy applied to increase passenger volume Two fares on a route- regular coach fare and off peak fare No interline connection with other airlines reservation systems.

How simplified its operations?

Frequent Flight Club.

Greatest value, as it gives free travel faster, for much less money, without giving up great service.

Been profitable for over 21 years.