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  • Co-Creation in in The Indian Market.: Rajesh Shivkumar Sharma

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    Varun Gaur
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    India's market is primed for co-creation between companies and customers. As internet access grows in India, more customers expect to participate in designing and improving products. Companies that engage customers in co-creation will be able to offer more relevant products and build stronger brands in the evolving Indian marketplace.

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    Co-creation

    Original Title

    Marketing Management

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    India's market is primed for co-creation between companies and customers. As internet access grows in India, more customers expect to participate in designing and improving products. Companies that engage customers in co-creation will be able to offer more relevant products and build stronger brands in the evolving Indian marketplace.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    3 views2 pages

    Co-Creation in in The Indian Market.: Rajesh Shivkumar Sharma

    Uploaded by

    Varun Gaur
    India's market is primed for co-creation between companies and customers. As internet access grows in India, more customers expect to participate in designing and improving products. Companies that engage customers in co-creation will be able to offer more relevant products and build stronger brands in the evolving Indian marketplace.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Co-Creation in in the Indian Market.

    by Rajesh Shivkumar Sharma

    WORD COUNT CHARACTER COUNT

    297 1462

    TIME SUBMITTED PAPER ID

    26-JUL-2012 08:30PM 259618976

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