Examples of low cost strategy product(Shampoo):

Name of product(100ml) Name of company Price(tk)

Dabour vatica
Clear Cute English Antilise sunsilk

Dabour india ltd unilever Mousumi toiletries ltd Unilever Unilever

75 95 110 112 140

Comment: Dabour vatica shampoo follow the low cost strategy

Examples of product differentiation strategy (Lotion)

Name of product Name of company Price(tk)

Meril Revive moisture lotion Dove body lotion essential nourishment Vaseline H/W even tone lotion Nevia lotion inter moister body milk Garnire body cocoon moisture lotion

Square toiletries limited Unilever ltd Veseline co.ltd Nevia Garnier

200 235 260 389 419

Examples of niche market strategy(car)

Name of product Name of company Price(dollar)

Sports car (Jaguar XK) Hybrid car(Lexus RS) Luxury(Ferrari 458) Small (Ford focus) Vans(Hyundai il load)

Jaguar Motors Lexus Motors Ferrari Motors Ford Motors Hyundai motors

30000 460000 620000 8000 12000

Examples of best cost strategy

Name of product Name of company Price(tk)

Konka lcd color TV Symphony mobile phone Toyota car Microsoft software Matador ball pen

Konka ltd Symphony co.ltd Toiota co.ltd Microsoft co ltd Matador co.ltd

15000 2000 1500000 1000 5