Bi thuyt trnh mn VHKD

nhm 9_lp VHKD(111_9)

Ch

Vietnam Airlines -thng hiu gn lin bn sc Vit

Trng H Kinh t quc dn

Cc thnh vin ca nhm: T H Thin Hng Nguyn Th Lai Th Lan Anh Nguyn Th Hng Nhung Trn Th Bch Phng Nguyn Th Duyn

Gii thiu chung v vietnamairlines

Tng cng ty hng khng vit nam S 200 Nguyn Sn,P.B ,Q.Long Bin,H Ni

Lch s hnh thnh:

thng 1/1956:ra i Ngnh hng khng dn dng viet nam

thng 4/1993:thnh lp hng Hng khng quc gia Vit Nam 27/05/1996: thnh lp tng cng ty Hng khng Vit Nam
Trong vng 15 nm qua, Tng Cng ty Hng khng Vit Nam khng ngng ln mnh v vn ln tr thnh mt hng hng khng c uy tn trong khu vc chu .

Vn ha vietnamairlines
Cp th nht Cu trc hu hnh

Cp th hai

Nhng gi tr chp nhn c

Cp th ba

Nhng quan nim chung

Cp 1:
1.slogan 6. n phm in hnh Cu trc hu hnh

2.logo

5. Nghi l s kin
4. ng phc

3. Kin trc

Slogan
-bringing vietnamese culture to the world (Cng non sng ct cnh) -Chn tri mi,tri nghim mi (New horizons, new experience.)

logo

Logo c v mi ca Vietnam Airlines

Ngy 20/10/2002 Vietnam Airlines gii thiu biu tng mi Bng Sen Vng. phn nh lch s vn ha VN,khi dy nim t ho dn tc mang v p tm hn Vit Mu vng tng trng cho cht lng v s hon ho, sang trng Nn mu xanh tm th hin nim tin, s an ton, lch s.

Victor Kubo

Kin trc

- Kin trc hi ha,hin i -Hnh nh hoa sen vng ni bt trn nn xanh tm tr thnh mu sc ch o trong cc thit k cng nh kin trc ca VNA.

ng phc

ng phc nhn vin vn phng

ng phc phi cng

Tip vin hng khng

chic o di gn lin vi v p du dng ca ngi con gi Vit Nam

mu sm cch iu ca mu c t quc
chic tp d mu vng thu hnh hoa vn trng ng Ngc L

Kingfisher Airlines ,n

Hng Kng Airlines, Hng kng

Korean Airlines, Hn Quc

China southem Airlines, Trung Quc

Thai Airways, Thi Lan

Emirates Airlines, Cc tiu vng quc Arp thng nht

Vietnam Airlines

Nghi l s kin
Ti tr VN-v p tim n

VNA n nhn hun chng HCM

Ti tr Duyn dng Vit Nam

Tin s Nguyn Cng Ph Tng Gim c Cng ty APAVE Vit Nam & ng Nam nhn k nim chng ''Most Loyal Customer' ca hng hng khng Vietnam Airlines

Cc n phm in hnh

Heritage-tp ch chuyn trch vic qung b cc hot ngthng mi cho Vit Nam Airlines

Giao din trang web cua VNA

Cp 2:

Nhng gi tr c tuyn b

1. Nhng Chun Mc Hnh vi

2. Tp Qun Tp tc

3. Nghi Thc tn Ngng

4.Chun Mc o c Ngh Nghip

5. Trit l Chin Lc Mc tiu

Nhng chun mc hnh vi

phong cch ng x, giao tip mang vn ha Vit quan tm ti khch hng p my bay rt m ngy cng gim bt thi gian my bay c bo tr thng xuyn

H tr cc S kin

Tp qun Tp tc
H tr cng ng Qung b Du lch

H tr s kin

Ti tr vn chuyn Ngy hi an ton thng tin Vit Nam

T chc lin hoan vn ha Vit-Lo-Campuchia ti Php Ti tr Tr tu Vit

Qung b du lch

Quang ba du lch ti chu u

Qung b du lch vnh H Long

L k kt gia VNA v Tng cc du lch

H tr cng ng

Chun mc o c ngh nghip

i bay mi hin i ,v th khng ngng nng cao cht lng dch v m rng pht trin ng bay thng xuyn o to nng cp phi cng, phi hnh on

Trit l,chin lc, mc tiu

mang l c Vit ra khp th gii dch v ca ngi Vit, cht lng quc t ngi nh chung trn khng dch v hng khng cng cng tn dng thi c chim lnh th trng khuch trng,qung b thng hiu

Cp 3:

Nhng quan nim chung

1.gi tr nn tng 2.quan nim kinh doanh 3.quan nim pht trin

1. Gi tr nn tng

S mnh

Tm nhn

Gi tr ct li

S mnh
-Cung cp cc dch v Cn bng trng ti, - Gim st sn , Qun tr c s d liu- DCS - Phc v hnh l v Qun l ULD phi m bo tiu chun an ton, an ninh v cht lng cho tng chuyn bay, gp phn vo s thnh cng ca hng

Tm nhn
- Phn u n 2015 tr thnh n v cung cp dch v mt t v Cn bng trng ti, Gim st sn , Qun tr c s d liu- DCS, Phc v hnh l v Qun l ULD hng u trong khu vc, c nng lc canh tranh vi cc n v cng lnh vc trong khu vc v trn th gii.

Gi tr ct li
- Cc thnh vin lnh ngh, ng tin cy v ht mnh. - Xy dng mi trng tt nht cho s pht trin v thnh cng ca tngthnh vin trong n v.

2.

Quan nim kinh doanh

Chnh sch con ngi Hon thin h thng qun l cht lng m bo h thng an ninh Duy tr pht trin cht lng hng khng o to i ng nhn vin phc v Va kinh doanh va hot ng x hi

Chnh sch con ngi

o to nng cao trnh chuyn mn cho cc nhn vin hng khng.

H thng an ninh

Cht lng phc v

Hot ng x hi
n n p ngha o v ngi ngho o ngha tnh bin gii bin o o kin c ha trng hc nng thn
o

3.

Quan nim pht trin

khng nh thng hiu quc t v th mnh v i bay tr tr thnh Hng hng khng c tm c v bn sc

nh hng ton din v chin lc thng hiu

m rng hp tc vi cc hng hng khng trn th gii

Thng hiu quc t th mnh i bay tr

Nm 2006 chnh thc tr thnh thnh vin ca Hip hi Vn ti Hng khng Quc t

chnh thc ccng nhn l thnh vin th 10 ca Lin minh Sky Team vo ngy 10/6/2010

Mng li ng bay ni a v quc t

Cc i tc chnh ca Vietnam airlines

kt lun
nh hng ca VHDN ti cng ty
to bn sc ring xy dng,khng nh thng hiu mi trng lm vic thn thin, tch cc, c hi pht trin cho mi thnh vin to s tin tung khch hng, mang li li nhun cho doanh nghip Tng sc cnh tranh

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