Toohey’s New Beer

• Location:
Sydney, New South
Wales, Australia
• Owner(s):
Lion Nathan
• Year opened:
1931
• Annual production:
300 million litres
Tooheys New’s defining characteristic is
its smooth, refreshing, easy drinking
taste. Its lightly hopped, malty character
delivers the perfect balance of bitter and
sweet beer flavours. It is low in
effervescence to enhance refreshment –
ensuring that each sip tastes as good as
the first.
• Tooheys New is one of Australia's most
popular beers. It is a standard, clean,
mass-produced lager.
• Toohey's dates from 1869, when John
Thomas Toohey obtained his brewing
license
• Tooheys New Is a standard lager. It can
be found on tap at almost any bar in
New South Wales, although it is
growing in some other states of
Australia.
 Chart 1: Price comparison
3
2.7$
2.44$
2.5 2.3$ 2.32$

1.5

1
Tiger Tooheys New Sai Gon Heineken
Advertising slogan: How do you feel?
I feel like a Toohey’s