1 yes 2 3 4 5 6 7 8 9 10 11 12 13

no 15 5 accessorizealdo guess miss jo zara other 4 3 2 3 6 2 t.v advertisements online advertisements word of mouth print advertisement 5 2 5 4 0-500rs 500-1000rs1000-15000rs 1500-2000rs 1 3 9 7 bags beauty products clothing jewellery shoes 6 7 2 3 2 yes no 14 6 discounts offers and coupons free samples gift vouchers contest prize 4 4 5 4 3 yes no 13 7 yes no 16 4 bags beauty products clothing jewellery shoes 6 3 4 3 4 yes no 17 3 yes no 12 8 10%-30% 30%-50% above 50% 6 8 6

14 12 10 8 6 4 2 0 yes no
14 12 10 8 6 Series1

16
4

14 12 10 8 6 4 2
Series1
2 0 yes

2 0 yes no

12
18 16 14 12 10 8 6 4 2 0 Series1 yes no
Series1

10 8 6 4 2 0 yes

16 14 12 10 8

others 4

6 4 2 0 yes no

contest prize

accessorize aldo guess miss jo zara other

t.v advertisements

online advertisements

word of mouth

print advertisement

others

0-500rs 500-1000rs 1000-15000rs

1500-2000rs

bags beauty products

clothing jewellery shoes

discounts offers and coupons

free samples

gift vouchers

contest prize

Series1

yes

no

bags beauty products

beauty products

clothing jewellery shoes

Series1

10%-30%

no
30%-50% above 50%

Series1

offers and coupons

10%-30% 30%-50% above 50%