VS

The History of Coca-cola

1886 It was produced by Dr.John.S.Penbarton. 1887 It was launched in America by E.G.Candler 1961 It land in Japan

The history of PEPSI

The originator of PEPSI is Caleb D. Bradham in 1898 Land in Japan in 1947 PEPSI challenge in 1975 Coca-cola vs. PEPSI

OBJECTIVES

Why Pepsi lead

Coca-Cola

32%

68%

7.5 %

25%

Most of the consumers tasted both Pepsi and Coke

68.5 %

32.5 %

67.5%

Pepsi is preferred drink by most of the people

45 % 55% Pepsi is the preferred one coz of its taste and availability in the market

17.5% 25%

12.5%

45%

15% 10% 55%

20%

15%

22.5%

62.5%

20% 15% 12.5%

52.5%

47.5% 52.5%

25%

75%

Conclusion

Pepsi seem stronger in all the contributed parts than Coke. Pepsi has more brands than Coke and covers higher media than Coke. Pepsi cola advertise almost all brands while Coca cola mainly advertise only one brand i.e. Coca cola. Pepsi market share is evidenced 70% which is the strongest point of Pepsi.