SEGMENTATION

TARGETING

INFLUENCE OF MEGA-TRENDS ON TOURISM

POSITIONING

POSITIONING
Determine how tourists perceive position

Evaluate whether to establish, change or reinforce that

position Objective positioning - match site attributes with tourist needs Subjective positioning - correct misperceptions; repositioning

ALL- YEAR ROUND DESTINATIONS

Throughout the world,

India is perceived as a October to April winter destination.

Marketing initiatives by

both the Government and the private sector is now successfully addressing & changing this perception.