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26

AUDIENCE Analysis

Analysis- Who is the audience?

Understanding- What is the audience's knowledge of the subject?

Demographics- What is their age, gender, education background etc.?
Interest- Why are they listening to you?

Environment- Where will this lecture to be delivered?

Needs- What are the audience's needs associated with your topic?
Customization- What specific needs/interests should you address
relating to the specific audience?

Expectations- What does the audience expect to learn from your

lecture/presentation? The audience should walk away having their
initial questions answered and explained.

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(Eye Contact )

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Listen attentively

Discern intent of questioner

Affirm the person

Answer the question, comment, or objection

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