Professional Documents
Culture Documents
A professional practice that gives expert advice within a particular field, esp. business. Providing expert knowledge. Often used when an company needs an outside expert opinion.
Consultant
A consultant (from Latin: consultare "to discuss") is a professional who provides professional or expert advice in a particular area such as:-
Functions of Consultancy
Helping a client to identify a problem and defining a suitable intervention to solve it. Implementation support for the intervention. Monitoring and evaluating the intervention and suggesting changes to improve efficacy. Facilitating client learning. Permanently improving organizational effectiveness.
8 Ps of Consultancy Services
Product Price Place Promotion People Process Physical Evidence Productivity or Quality
Pricing Objectives
Survival Revenue maximization. Prestige. Product Quality Leadership.
Place
It should be conveniently located otherwise customers may turn to rival service provider. A channel is the structure of intra company org units and extra company agents and dealers wholesale and retail, through which a service is marketed.( service provider, intermediaries and customers )
Avoid radio and television advertising; they are not only costly but generates the least amount of return
The Extended Ps
People co. invest in people( attracting, training, retaining best talent) Process increase customer satisfaction. Physical Evidence TV commercial, brochures etc. for holiday destination. Productivity or Quality
Network
It depends on the type of service. Through word of mouth. Past performances. Level of expertise.
ConstraarchMansys
Health and Benefits Consultants help health benefit plan sponsors better manage spend, maintain the integrity of their core offerings, meet the needs of their varied employee populations and manage the plans impact on business performance and financial results. Investment Consulting Consultants offer investment advice to manage the cost, risk and governance, operations of qualified retirement programs on an advisory, or ongoing management basis. They use their sophisticated modeling tools to help us analyze our situation and help us make informed choices about our future investment strategy. The clients include institutions, public and private companies, trustees and multinationals.
Talent and Organization Consultants also help managing the recruitment, selection, engagement and potential of critical talent, executives and next-generation leaders while minimizing the retention and compliance risk of a global workforce. Retirement Retirement consultants balance the potential and risks of retirement benefit programs; manage adverse outcomes through financial, and operational risk management; and better enable employers to help their workforce prepare for retirement. Communication Consultants use a proven strategic planning process and award-winning communication design to engage, educate and empower targeted audiences to take the actions and change the behaviors that will benefit them as individuals and improve organizational productivity.
To capture the foreign markets four key elements need to be taken care
Market understanding is the key requirement and includes detailed field based studies of the identified sectors in the target countries. Promotion includes delegations / mission to target countries, Tax benefits and identification & strengthening of a nodal agency for promotion of Indian engineering capabilities. Focused marketing includes strategic alliances with local consulting firms, negotiate against trade barriers, credit facility and support creation of world-class infrastructure facilities in the form of Engineering Offshore City which could be an integral part of existing IT Parks. Quality assurance includes recognition of Indian qualifications.