7P Service Industry Etutorials

Subject: Service Marketing
Service Marketing 4/9/2013
Amit
Dangi Rahul Yadav Rohit Dhaula Shashank Rana Nitin Kumar Saurabh Kalia Vivek Khanna
Service Marketing
4/9/2013
Introduction History What is online tutorial Merits & Demerits 7 Ps Market size Future
Service Marketing
4/9/2013
Or remembering that they are not machines
Service Marketing
4/9/2013
Conditions in Mid 90s

Condition #1 All the greatest speakers, coaches, authors and trainers in the world in personal development and business success lower their costs and travel by moving to the internet
Condition #2 A major breakthrough in video quality allows their message to come to life and their content to be protected Condition #3 Web-based Membership model more stable and profitable than the old traditional model
The result of 3 conditions

The greatest speakers, coaches, Authors move to the internet
Major breakthrough in video
Membership model perfect for streaming content
= The E-Tutorials
1989 1991 1995 1999 2001 2002 2005
IBM started tutorial system. Microsoft internal sharing. Many tutorials launched but not successful. Online tutorials by University of Phoenix . Launched in India by NIIT. Has really grew with the World Wide Web. Has advanced tremendously.
Service Marketing
4/9/2013
The university of phoenix is the largest educational institution in the world
With over 2,32,000 students!

Traditional Classrooms and schools Teachers Knowledge gained, given Empty vessel model Isolated learning
Online INSPIRE Virtual world/ every where Facilitators Knowledge constructed, shared Filled with ability model Situated Learning
Service Marketing
4/9/2013
OLD
New
Service Marketing
4/9/2013
10
The focus is on the content

11
Easy
access, convenient and cost effective. Many students are shy One to one teaching is always very effective Avoid Adverse Weather Conditions Balance a Job and Class Options when Returning to the Workplace Flexibility in Completing Assignments
Service Marketing
4/9/2013
12
Components of online learning environments

Tutorial and assessment component (on-line modules, study guide, tests, grading tool, etc.) Interaction component (e-mail, discussion boards, chat rooms, etc.) Management component (registration and log-in tools, course schedule, announcement board, etc.) Support component (on-line library, personal pages, tracking, etc.)
13
Students
can send papers any time of the day, from anywhere. Some students learn better in an anonymous setting. Tutors have more time to think over their response. Students can print the tutor's remarks and study them as often as needed. Students can learn from the tutor's remarks in a setting of their choice (at home, on the bus, etc.). Students get experience working with web forms, email, and learn to read comments about their writing in writing.
14
Tutors
have a lot of guess work to do.
Students
might have problems separating the tutor's remarks from their paper and/or applying the tutor's suggestions when they revise.
errors might be difficult to handle in an online session. the whole, online tutoring is better for global issues, such as essay structure and essay development, while one-to-one tutoring might still be better for teaching grammar.
Some
On
15
Product
Price
Place
Presentation
Participation Platform Presence
(People)
(Process)
(Physical Evidence)
16
Service Marketing
4/9/2013
17
A good product speaks for itself.

Simplicity is the key. The freedom to evolve is essential. Can make endless combinations.
Two easiest and most effective tests for the product are If I were the customer will I choose it over others? Will you recommend it?
Service Marketing
4/9/2013
18
Price
plays an important role.
"FREE"
works much more. Take a car for free and drive it for 100km is impossible offer
E-tutorials
can be offered for free as demos for limited period. resource quite affordable.
Less
Service Marketing
4/9/2013
19
Holds
no meaning. of place.
Freedom
Access
Needs
it from any where .

computer and internet only.
Place means comfort to customer
Service Marketing
4/9/2013
20
Ambiance
is to regular class.
is to E-tutorials.
Presentation Industry Will
expert or the leading faculty/lecturer.
not attract customers if its not presented well.
The way the product is presented plays a very important role.

21
Service Marketing
4/9/2013
22
Use of Who
appropriate staff and people .
wants to have an competitive advantage.
Recruited staff has have Appropriate interpersonal skills, attitude and aptitude .
Service
knowledge to provide the service that consumers are paying for.
Consumers make judgments and deliver perceptions of the service based on the employees they interact with.
23
Interactive
Must
platform is the basis of E-tutorials.
be taken as the highest priority.
Injecting
simplicity and removing the barriers at platform level. equipped with viral tools and simple to operate and understand . The platform should be able to extract the crowd wisdom.
Platform
24
Online
Inter
presence is very important.
linking is important from search engine point of view but from visitors point also. with colleges and corporate.
Inter-linking
A good mix of product + platform + participation + price call assure a good online presence.
Service Marketing
4/9/2013
25
E-learning market may grow from $27 million to $280 million by 2012 World wide market - Rs 46,800 crore. Indian market - Rs 105 crore to Rs 1,092 crore by 2012, according to a report by brokerage firm CLSA Asia Pacific Markets. Indian market, despite a 4 per cent market penetration, shows promise because of the size of the Indian population (100 crore) -- the absolute internet users are over 4 crore .
(Source: www.Tutorvista.com)
26
Indias internet penetration levels are very low and computers are very expensive here. A hybrid model, and not a 100 per cent e-learning model, would work better here,
K Ganesh, founder and CEO of TutorVista,
Service Marketing
4/9/2013
27
Service Marketing
4/9/2013
28

7P Service Industry Etutorials

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

7P Service Industry Etutorials

Uploaded by

Copyright:

Available Formats

Subject: Service Marketing

Service Marketing 4/9/2013

Or remembering that they are not machines

Conditions in Mid 90s

The result of 3 conditions

Major breakthrough in video

Membership model perfect for streaming content

1989 1991 1995 1999 2001 2002 2005

The university of phoenix is the largest educational institution in the world

With over 2,32,000 students!

The focus is on the content

Components of online learning environments

have a lot of guess work to do.

A good product speaks for itself.

plays an important role.

it from any where .

Place means comfort to customer

Presentation Industry Will

expert or the leading faculty/lecturer.

not attract customers if its not presented well.

The way the product is presented plays a very important role.

appropriate staff and people .

wants to have an competitive advantage.

knowledge to provide the service that consumers are paying for.

platform is the basis of E-tutorials.

be taken as the highest priority.

presence is very important.

You might also like