Professional Documents
Culture Documents
Pallavi Pathak
Opportunity for competitive advantage and increased sales Store as a good story a beginning, middle, end
Entrance sets up the story creates expectations, contains
promises, entices, hints, teases Inside the store is the middle of the story
should start slow (uncluttered) to allow consumers to orient themselves should lead customers on a journey of discovery, using layout, lighting, visuals, other atmospherics
Relaxed environment
Grid Layout
Grid Layout
aisles.
Efficient use of space Simple and predictable to navigate Focal points at aisle ends
Racetrack Layout
Major and minor loops with multiple entrances & multiple sight lines, draws shopper around the store, encourages exploration, impulse buying
Location of departments) mens vs. womens impulse goods near entrances, to the right, escalators, point-of-sale demand/destination upper floors, back corners; complementary adjacent
Display areas) bulk-of-stock + feature areas (walls, promotional areas, point- of-sale areas, feature fixtures, windows) Fixtures feature fixtures four-way, free-standing/mannequins, glass cases + gondolas, rounders & straight racks for bulk-of-stock & sale merchandise
Free-Form Layout
Storage, Receiving, Marking Storage, Receiving, Marking
Stockings
Accessories
Checkout
- Less efficient, more costly, more sales assistance needed, more theft
Fixtures Bulk-of-stock straight racks, gondolas, rounders (very flexible) Feature glass cases, 4-way, freestanding, custombuilt fixtures Feature areas Windows, walls, feature fixtures, point-of-sale
Casual Wear
Pants
Tops
Tops
Clearance Items
Jeans
Feature
Free-Flow Layouts
Fixtures
Accept, hold, stock and show merchandise. Used in window displays, on top of counters, within floor arrangements. Contribute to store brand image and ambience. Expected to last a long time.
Capacity Fixtures
Hold large quantities Shows a single style in depth of selection. Usually the largest fixtures in the store. Usually placed in back of store.
Feature Fixtures
Used to highlight categories. Hold fewer items. Best used as lead-in fixtures. Also interspersed throughout store to add variety.
Signature Fixtures
One-of-a-Kind units. Positioned at store or department entrance. Reflects brand image Designed specifically for the store to catch shoppers interest.
Ways to Display
Window Displays Interior Window Displays Wall Assortment Displays Focal Point/Aisle End Displays
Window Displays
Closed Back Window Open Back Window Straight Front Window Angled Front Window Arcade Front Window Corner Window
Window Examples
Interior Windows--create a scene inside the store by grouping mannequins, props etc. Wall Cabinets--create windows by showing merchandise on top. End of Aisle--displays assortment of merchandise together for sale.
Display Examples
Display Types
One Item Display Line of Goods Display Related Merchandise Display Variety or Assortment Display
Display Settings
Display Settings
Sunset Strip
This unique clothing store offers an interesting twist to the idea that "Shopping is a Sin".... a fun one at that. By using creative architectural features in a combination of metal fixtures powdercoated black, the ulitmate look was achieved. This was an exciting project because creativity had no limits.
Boutique
There is nothing better than dressing your favorite little person and this children s boutique in Baldwin Park, Florida wanted to create a fun environment that promoted the fun colors of children s clothing. The custom counter was laminated from top to bottom in white and given a built in selling area, which conveniently hides the business end of the point-of-sale area. Semi-custom white wall units and floor fixtures are the perfect presentation pieces for these fun and colorful children s
clothes
Banner Mercantile
Creating the feel of an old-fashioned General Store was the goal for this retail store design. Worn, plank style wall units, H-merchandisers topped with an oxen harness, and country cupboards create a rustic, country feel of the past with the function and versatility of today's fixtures.
Powersports Center
Large space, short-time frame, little back-room storage and small budget were our building blocks here. Within three weeks, we had an affordable layout and sturdy options for this cycle supply center. Stock wall standards, sturdy shelves, and grid create style for a
storage/showroom combination