ALEXANDRA GRECO

amgv2b@mail.missouri.edu - 314.814.1065 613 Morningside, Columbia, MO, 65201

WORK EXPERIENCE
Local Marketing Manager for College Social Magazine-LTE Media, Columbia, MO August 2012 - Present
Manage a team of 10 student marketing interns, acting as an intermediary between corporate and the team. Lead all local social media marketing campaigns, with the first 2-week campaign resulting in over 650 views of the online magazine. Create content for Facebook, Twitter, Tumblr and Instagram to build brand awareness. Contributed four articles to printed spring edition, distributed at 40 campuses nationwide.

Advertising Intern at Dierbergs Markets, St. Louis, MO May 2012 - August 2012
Wrote and proofread copy for in-store signs, seasonal magazine, and website. Prepared monthly Wine News email newsletter, maintaining loyalty of thousands of customers. Collaborated with creative team to develop concepts for marketing collateral. Maintained Facebook page and contributed ideas for weekly posts. Planned weekly concert series, researching and booking suitable acts while negotiating rates to stay within budget. Arranged month-long raffle campaign for store opening. Drafted press releases under guidance of supervisor.

EDUCATION
Bachelor of Journalism Emphasis in Strategic Communication Missouri School of Journalism Business Minor Trulaske College of Business Honors College University of Missouri Expected Graduation Date: May 2014 GPA: 3.5

COMPETENCIES AND SKILLS

Adept in Microsoft Word, Powerpoint, and Outlook. Adept in all social media outlets, including Instagram and Pinterest. Proficient in Photoshop, inDesign and Illustrator. Capable of managing several projects at a time and working independently.

HONORS & ACTIVITIES

Missouri Bright Flight Scholarship University of Missouri Excellence Scholarship Director of Public Relations for Delta Gamma Mu Chapter

RELATED COURSEWORK
Strategic Design 1 Strategic Writing 1 Interactive Advertising 1 Integrated Marketing Communications Principles of Strategic Communication