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  • Rural Marketing: Definitions & Scenario: Presented By: N. G. Athalye

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    Ravi Vyas
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    This document provides definitions and an overview of rural marketing in India. It defines rural areas as places with populations under 5,000 and where at least 75% of males work in agriculture. Some key facts about rural India are that 72% of the population lives in rural areas, with a population density of 324 people per square kilometer. Rural areas have characteristics like joint families, traditional values, and high illiteracy rates. Common occupations include farming, services, and repair shops. Food accounts for a larger share of monthly private consumption in rural (61%) versus urban (49%) areas.

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    Presentation on rural marketing in India

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    1.Rural Marketing

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    This document provides definitions and an overview of rural marketing in India. It defines rural areas as places with populations under 5,000 and where at least 75% of males work in agriculture. Some key facts about rural India are that 72% of the population lives in rural areas, with a population density of 324 people per square kilometer. Rural areas have characteristics like joint families, traditional values, and high illiteracy rates. Common occupations include farming, services, and repair shops. Food accounts for a larger share of monthly private consumption in rural (61%) versus urban (49%) areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    14 views10 pages

    Rural Marketing: Definitions & Scenario: Presented By: N. G. Athalye

    Uploaded by

    Ravi Vyas
    This document provides definitions and an overview of rural marketing in India. It defines rural areas as places with populations under 5,000 and where at least 75% of males work in agriculture. Some key facts about rural India are that 72% of the population lives in rural areas, with a population density of 324 people per square kilometer. Rural areas have characteristics like joint families, traditional values, and high illiteracy rates. Common occupations include farming, services, and repair shops. Food accounts for a larger share of monthly private consumption in rural (61%) versus urban (49%) areas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 10

    RURAL MARKETING : DEFINITIONS & SCENARIO

    PRESENTED BY :

    N. G. ATHALYE

    Definition of Indian Urban Society


    1. All places with a corporation, municipality, cantonment board or notified town area committee ( as per 2001 census ) 2. All other places with a minimum population of 5000 and where at least 75% of the male working population is engaged in non-agricultural pursuits and where the density of population is above 400 per sq. km. are treated as Urban Areas. 3. What is not covered by Urban Area definition is Rural.

    Indian Population Overview


    Head Census 2001

    Population ( Million ) Urban Urban ( percent ) Rural Rural ( percent ) Density per sq. km. Persons per household Total villages

    1027 285 28 % 742 72 % 324 5.50 627,000

    Characteristics of Rural India


    1. 2. 3. 4. 5. 6. 7. Joint families Close cooperation Divorce not accepted Inferior status for women Caste and status - dominant divide Traditional and conservative Illiteracy still very high ( 35 % )

    Occupation Pattern
    Farm labor Priest Blacksmith Carpenter Washer man Barber Shoe maker Milk man Teacher Grocer Moneylender Village Doctor / Nurse Street Vendors Repair shops / Services

    Monthly Private Consumption


    Urban Rural

    Food = 49 % Non Food = 51 %

    Food = 61 % Non Food = 39 %

    Land Classification ( Usage )


    Forest Land Un cultivable land Land not available for cultivation ( nonagricultural use ) Cultivable land

    Land Classification ( Topography )


    Mountains ( 7000 ft + ) -------- 11 % Hills (3000 7000 ft ) -------- 19 % Plateaus ( 1000 3000 ft ) ---- 28 % Plains ( under 1000 ft ) ------- 42 %

    State wise cultivation ( 000 hectares )


    STATE ALL INDIA PUNJAB HARYANA U.P. TAMIL NADU MAHARASHTRA CROPPED AREA 185, 487 7, 552 5, 852 25, 681 7, 067 21, 029 IRRIGATED AREA 66, 144 7, 242 4, 472 15, 996 3, 385 3, 235 % IRRIGATION 36 % 95 % 76 % 62 % 47 % 15 %

    INFRASTRUCTURE FACILITIES
    Roads Warehouses Water Electricity Transport equipments Communication Modern means & implements in agriculture Educational Institutes / technology Banking / Financial Institutions

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