TRNG I HC KINH T QUC DN KHOA KHOA HC QUN L

QUN TR HC

CHNG IV LP K HOCH

Cu trc ca chng
I. K HOCH 1. Khi nim k hoch 2. Ni dung ca mt bn k hoch 3. Cc loi k hoch
II. LP K HOCH 1. Lp k hoch l g ? 2. Quy trnh lp k hoch (5 bc)

Louis-Franois Cartier Paris, Php, 1847

thit k-ch tc-phn phi-bn N TRANG & NG H (Hn 200 ca hng ti 125 quc gia trn Th gii. 4 ca hng ln nht t ti: Paris - London - New York v Tokyo)

President&CEO ca Cartier Bernard Fornas tr li phng vn Wall Street Journal:

- Trung Quc l th trng ln khong th 3 th 4 trn Th gii ca chng ti, nhng nhng ngi mang quc tch Trung Quc lun l s 1, h mua sn phm ca chng ti khi i du lch rt nhiu. - Trung Quc ng gp ln nht vo doanh thu bn hng ca Cartier Chu Thi Bnh Dng, b cho lng nhu cu t i t Chu u.

"Cartier's Courtship With China

The Wall Street Journal v Nigel Luk Gim c kinh doanh khu vc Vin ng Sinh ra v ln ln Hng Kng

"K hoch m rng th trng Chu ca Cartier ?"

s m thm nhiu ca hng Trung Quc, khng ch nhng thnh ph ln th nht, th 2, m c nhng thnh ph ln th 3, th 4 na !

Nigel Luk

"Cartier c iu g dnh ring cho khch hng Trung Quc ?" "B su tp Panthre-de-Cartier !"

"L'Odysse de Cartier" Hnh trnh ca ch bo

Trong on phim qung co di 3 pht ri "LOdysse de Cartier" ca o din ni ting ngi Php Bruno Aveillian, con bo gm i qua nhiu nc ni m Cartier li du n su sc nhiu nm qua nh n , Nga, Trung Quc ...

... trong cuc hnh trnh y mu sc ca mnh, con bo gp con rng thn thoi Trung Hoa ti Vn L Trng Thnh.

- Tp on a quc gia ca M chuyn sn xut n trang v lm bng bc. - Tr s chnh: New York.

Trung Quc Nn kinh t th 2 TG S LNG T PH NHIU TH 2 TH GII (theo s liu mi nht ca tp ch Forbes)
"Trung Quc s sm tr thnh ni m chng ti m thm nhiu ca hng nht! - Michael J. Kowalski, chairman Tiffany & Co, tr li phng vn China Daily)

Michael J. Kowalski

22/10/2010:
thu ht c nhiu nht c th s lng khch hng ti th trng pht trin nhanh nht ca mnh, Tiffany ln u tin trong lch s gii thiu 1 b su tp n trang v kim cng c ln ti Bc Kinh (Thng thng, Tiffany ch khai trng nhng b su tp mi ti M)

"Mc tiu ca chng ti l khin khch hng Trung Quc cm thy thn thuc v gn gi hn vi thng hiu TIffany thng qua vic lm ny Michael J. Kowalski, chairman Tiffany & Co, tr li phng vn China Daily)
Tiffany d on Trung Quc s sm vt qua M tr thnh th Michael J. Kowalski trng trang sc ln nht Th gii trong vng 5-10 nm ti !

I. K HOCH
1. Khi nim k hoch
1.1. Gc nn kinh t quc dn: K hoch l mt qu trnh ra qnh v la chn cc phng n khc nhau nhm s dng c hiu qu nht cc ngun lc c hn t c cc mc tiu ra cho mt thi k nht nh trong tng lai. 1.2. Gc ca mt t chc: K hoch l tng th cc mc tiu, cc nhim v cng nh cc gii php v ngun lc m t chc c th s dng t c mc tiu ca t chc.
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I. K HOCH
2. Ni dung ca mt bn k hoch
2.1. Mc tiu 2.2. Cc gii php 2.3. Ngun lc
a. Theo kh nng huy ng: ngun lc hin c & ngun lc tim nng.

b. Theo tnh cht ca ngun lc: ngun nhn lc, ngun lc ti chnh, ngun lc vt cht, ngun lc thng tin.
c. Theo biu hin ca ngun lc: ngun lc hu hnh (nhn lc, vn, my mc, thit b, ) & ngun lc v hnh (tr tu, uy tn, thng hiu, mi quan h, ).
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I. K HOCH
3. Cc loi k hoch 3.1. Theo cp k hoch 3.2. Theo hnh thc th hin 3.3. Theo th/gian thc hin k hoch 3.4. Theo mc c th

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Phn loi KH theo cp KH

K hoch chin lc K hoch tc nghip
Khc bit gia 2 loi k hoch ny ?
I TNG RA K HOCH THI GIAN PHM VI HOT NG MC C TH
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Phn loi KH theo cp KH

I TNG RA K HOCH

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Phn loi KH theo cp KH

- Thi gian: KHCL 3-5 nm tr ln, thm ch 10 nm. KHTN thng di 1 nm. - Phm vi hot ng: KHCL tc ng ti cc mng h ln, lin quan n tng lai ca ton b t chc. KHTN phm vi hn hp, trong 1 mng h. - Mc c th: MTCL c ng, tng th (nh tnh), MTTN c th, chi tit (nh lng)

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Phn loi KH theo hnh thc th hin

Chin lc Quy hoch Chnh sch Th tc Quy tc Chng trnh D n
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Phn loi KH theo hnh thc th hin

CHIN LC pht trin KT-XH 2011-2020
Phn u n nm 2020 nc ta c bn tr thnh nc cng nghip theo hng hin i; chnh tr x hi n nh, dn ch, k cng, ng thun; i sng vt cht v tinh thn ca nhn dn c nng ln r rt; c lp, ch quyn, thng nht v ton vn lnh th c gi vng; v th ca Vit Nam trn trng quc t tip tc c nng ln; to tin vng chc pht trin cao hn trong giai on sau.
(ngun: cng thng tin in t CP nc CHXHCN Vit Nam)
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Phn loi KH theo hnh thc th hin

CHIN LC L mt k hoch quy m ln, xc nh cc mc tiu tng th v cc gii php c bn, nh hng di hn cho hot ng ca t chc.
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Phn loi KH theo hnh thc th hin

QUY HOCH vng th : Gim p lc, to ng lc
Theo quy hoch c Th tng Chnh ph ph duyt nm 2008, Vng Th gm TP H Ni v cc tnh H Ty, Vnh Phc, Hng Yn, Bc Ninh, Hi Dng, H Nam, Ha Bnh.
Sau khi Th c iu chnh a gii, H Ty sp nhp vi H Ni, tc l vng th gm c

v 6 tnh.

1 thnh ph
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Phn loi KH theo hnh thc th hin

Vin Kin trc, Quy hoch th v Nng thn (VIAP) xut m rng vng thm 3 tnh na l Bc Giang, Ph Th, Thi Nguyn. C 3 tnh ny u c ranh gii tip gip vi H Ni m rng v trong vng nh c, nh hng v a kinh t vi cc tnh khc trong vng c. Vi xut thm 3 tnh, quy m, phm vi nghin cu ca Vng Th s gm TP H Ni v

tnh vi tng din tch 24.314,7km2, dn s d bo n nm 2020: 18,2 20,2 triu ngi, nm 2030: 20,5 22,9 triu ngi
(ngun: Website S quy hoch - Kin trc)
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Phn loi KH theo hnh thc th hin

le-de-France l mt vng ca nc Php, bao gm 8 tnh trong c Paris. 12000km2. 11,7tr.dn18,8% ds i Php. Paris 20% dtch nhng cha 88% ds ton vng. GDP554 t euros, GDP/ng48000 euros/nm.

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Phn loi KH theo hnh thc th hin

QUY HOCH
Quy hoch th hin tm nhn, s b tr chin lc v thi gian, khng gian lnh th, xy dng khung v m v t chc khng gian ch ng hng ti mc tiu, t hiu qu cao v pht trin bn vng.
Quy hoch l s c th ha chin lc c v mc tiu v gii php.
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Phn loi KH theo hnh thc th hin

CHNH SCH thu ht nhn ti ca H Ni
Sinh vin tt nghip loi gii cc ngnh o to thuc cc ngnh, lnh vc quan trng m H Ni ang cn s c tuyn thng vo cc c quan hnh chnh, n v s nghip ca thnh ph khng qua thi tuyn.

Vic tn vinh cc th khoa ca H Ni c phn cn nng hnh thc. iu gii thch v sao chnh sch tri thm ch thu ht c khong 10% s th khoa H trong sut mi nm qua B Phm Chi Lan Chuyn gia KT th khoa kha I H Ngoi thng

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Phn loi KH theo hnh thc th hin

CHNH SCH Chnh sch l quan im, phng hng v cch thc chung nh hng hnh ng ca h thng gii quyt nhng vn lp i lp li, nhm thc hin mc tiu b phn theo nh hng mc tiu tng th ca h thng . Chnh sch l nhng quy nh chung hng dn t duy v hnh ng khi ra quyt nh, th hin cc quan im v gi tr ca t chc.
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Phn loi KH theo hnh thc th hin

CHNH SCH Cc chnh sch rt t khi c xc nh r rng bng vn bn v t khi c gii thch chnh xc.
C s tham gia rng ri vo vic hoch nh v s gii thch chnh sch vi s khc bit nht nh no gia cc c nhn. Khng phi lc no cng d dng kim tra 29 mt chnh sch.

Phn loi KH theo hnh thc th hin

TH TC
Hng dn th tc nhp hc vo h chnh quy nm 2012 Giy mi vit bi cho hi tho khoa hc Yu cu ca ging vin v bi thuyt trnh

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Phn loi KH theo hnh thc th hin

TH TC Th tc l cc k hoch ch ra mt cch chnh xc v chi tit chui cc hnh ng cn thit phi thc hin theo trnh t thi gian hoc cp bc qun l t c mc tiu nht nh.
Chnh sch v th tc khc nhau ntn ?
Ch ngh php ca Cn b, cng chc Cong Pay
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Phn loi KH theo hnh thc th hin

QUY TC Quy tc l loi hnh k hoch n gin nht cho bit nhng hnh ng no c th lm, nhng hnh ng no khng c lm.
Chnh sch Th tc Quy tc khc nhau ntn ?
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Phn loi KH theo hnh thc th hin

CHNG TRNH L G ??? CHNG TRNH HNG TI MC TIU PHT TRIN THIN NIN K Mc Tiu Pht Trin Thin Nin K l 8 mc tiu c 189 quc gia thnh vin Lin Hp Quc nht tr phn u t c vo nm 2015. Nhng mc tiu ny (gi tt l MDGs t ting Anh: Millennium Development Goals) c ghi trong bn tuyn ngn thin nin k ca LHQ ti hi ngh thng nh thin nin k din ra t ngy 6 n ngy 8 thng 9 nm 2000 ti tr s H LHQ New York (USA).
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Phn loi KH theo hnh thc th hin

Trc , nm 1996, t chc Hp tc v Pht trin kinh t (OCED) i tin phong trong vic a ra cc mc tiu pht trin quc t trong bn bo co nh hng th k 21 l tin thn ca mc tiu ny.

Chng trnh l mt t hp cc chnh sch, cc th tc, cc quy tc v cc ngun lc cn thit c th huy ng nhm thc hin cc mc tiu nht nh mang tnh c lp tng i.
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Phn loi KH theo hnh thc th hin

D N (project)
n 322: o to cn b khoa hc k thut ti cc c s nc ngoi bng ngn sch nh nc. n 911: o to ging vin c trnh tin s cho cc trng i hc, cao ng.

D n l mt phn v nh hn chng trnh, b gii hn bi khng gian, thi gian, i tng tc ng, ti chnh v thng c mc tiu c th, quan trng, mang tnh c lp tng i.
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Phn loi KH theo hnh thc th hin

VD: n 911 (cho ging vin) c 4 phn quy nh rt r rng v cht ch 1. i tng d tuyn 2. Ngnh o to 3. Nc v ch tiu d kin gi o to 4. iu kin d tuyn
4.1. iu kin chung 4.2. k c th theo i tng d tuyn 4.3. iu kin v ngoi ng
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Phn loi KH theo thi gian thc hin KH

1. K hoch di hn (trn 5 nm) 2. K hoch trung hn (t 1-5 nm) 3. K hoch ngn hn (di 1 nm)
Khi nim v tng loi k hoch ny ?

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Phn loi KH theo thi gian thc hin KH

K hoch di hn: L k hoch
cho thi k t 5 nm tr ln. K hoch di hn l s c th ha chin lc, phng hng pht trin ca t chc. N s xc nh nhng ch tiu c bn, nhng lnh vc cn thit phi u tin hot ng, nhng chnh sch c th ca t chc.
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Phn loi KH theo thi gian thc hin KH

K hoch trung hn: Cho thi k
t 1 n 5 nm. K hoch trung hn l s c th ha chin lc, chnh sch, mc tiu ca t chc. K hoch trung hn c tnh cht thc hnh, duy tr tnh cht cn i gia cc yu t, cc ngun lc hot ng trong t chc.

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Phn loi KH theo thi gian thc hin KH

K hoch ngn hn: Cho thi k
di 1 nm. K hoch ngn hn bo m s thc hin tun t cc nhim v ca k hoch di hn v trung hn, bi vy n c tnh cht php lut v c phn cng c th nh k hoch 5 nm, ng thi n cn l cng c iu chnh cc nhim v hng nm ca k hoch 5 nm.
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Phn loi KH theo mc c th

K HOCH C TH L nhng k hoch vi nhng mc tiu c xc nh r rng. Mc ri ro ca cc vn khng c hoc khng th xy ra.

K HOCH NH HNG L nhng k hoch c tnh linh hot a ra nhng hng ch o chung. K hoch ny a ra nhng tiu ch cn tp trung nhng khng i hi cc nh qun l phi ng cht trong cc mc tiu c xc nh c th.

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II. LP K HOCH
1. Lp k hoch l g ? Qu trnh xc nh cc mc tiu v la chn cc phng thc hnh ng t c mc tiu.
What How When Who ?
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GudBye The New iPad !

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Wi-Fi model (U.S.): April 3, 2010 Wi-Fi + 3G Model (U.S.): April 30, 2010 International: May 28, 2010 iPad 2 (U.S.): March 11, 2011 iPad 2 (International): March 25, 2011 3rd gen (U.S.): March 16, 2012 THE NEW IPAD

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 Cui thng 10/2012: ra i iPad 4 (cn gi l iPad vi mn hnh Retina) v iPad mini cng lc! Thit k ca iPad 4 khng c s khc bit so vi iPad th h th 3 (the new iPad) ngoi tr cng kt ni Lightning thay th cng 30-pin c. Ngay lp tc, trn trang web ca Apple khng cn bn iPad th h th 3 na, ch c: iPad mini, iPad 2 v iPad 4. Nh vy l iPad th h th 3 ch tn ti vn vn c 7 thng!

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II. LP K HOCH
2. Quy trnh lp k hoch (5 bc)
Bc 5

Quyt nh k hoch gi, la chn PA ti u

Xy dng cc phng n Xc nh mc tiu Phn tch mi trng
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Bc 4

Bc 3

Bc 2

Bc 1

SWOT l g ?
Phn tch SWOT hay ma trn SWOT l mt phng php lp k hoch chin lc dng nh gi v im mnh (STRENGTHs), im yu (WEAKNESSEs/LIMITATIONs), c hi (OPPORTUNITIEs) v thch thc (THREATs) trong kinh doanh v trong cc hot ng ca t chc.

Albert S.Humphrey 02/06/1926-31/10/2005

Hc vin nghin cu Stanford

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