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Ni dung

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Mt s kin thc c bn

Mt s hiu bit v cng ty

I. Chin lc cp chc nng l g?

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L chin lc hng n ci thin hiu lc ca cc hot ng c bn trong phm vi cng ty, nh sn xut, marketing, qun tr vt liu, nghin cu v pht trin, v ngun nhn lc.

II. Cc tiu ch th hin

Hiu qu vt tri

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1
Ci tin

Chin lc cp chc nng

Cht lng vt tri

3
p ng khch hng vt tri

II. Cc tiu ch th hin

1. Hiu qu vt tri

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Nng sut cao

Chi ph thp

Hiu qu vt tri

II. Cc tiu ch th hin

1. Hiu qu vt tri 1 2 3 4 5 6 7
Sn xut v hiu qu Marketing v hiu qu Qun tr vt liu, JIT v hiu qu Chin lc P&D v hiu qu Chin lc HR v hiu qu H thng Internet v hiu qu C s h tng v hiu qu

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1. Hiu qu vt tri
1.1. Sn xut v hiu qu
Tnh kinh t v quy m
Gim gi thnh n v sn phm: Tng doanh s Chuyn mn ha

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Hiu ng hc tp
Gim chi ph do hc tp, nhn thc v tri nghim trong qu trnh lm vic. ng cong kinh nghim.

Sn xut linh hot

cung cp mt din rng cc loi SP vi mc chi ph i khi ch ngang vi sn xut khi lng ln cc loi SP tiu chun ho.

1. Hiu qu vt tri
1.2. Marketing v hiu qu
Thit k sn phm nh gi Xc tin

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Phn phi

Tc ng mnh m ti cu trc chi ph ca doanh nghip v hiu qu. Gim t l b i, to lng trung thnh ca khch hng.

1. Hiu qu vt tri
1.3. Qun tr vt liu v hiu qu

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a nguyn vt liu vo sn xut, xuyn sut qu trnh sn xut v phn phi.

1.4. Chin lc P&D v hiu qu

Thit k sn phm d dng ch to Ci tin qu trnh: ci tin cch vn hnh cc qu trnh sn xut.

1. Hiu qu vt tri
1.5. Chin lc HR v hiu qu

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Tm ra cch tng nng sut lao ng Hun luyn ngi lao ng Cc nhm t qun Tr lng theo kt qu

2. Cht lng vt tri

Cng c chnh: Qun tr cht lng ton b (TQM).

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TQM:
Gim chi ph bi v t phi lm li, t sai st hn, t chm tr hn, s dng thi gian v vt liu t hn.

Nng sut c ci thin

Cht lng tt hn dn n th phn ln hn v cng ty c th tng gi

Cht lng lm tng tnh sinh li ca cng ty, cho

php duy tr hot ng kinh doanh. To ra nhiu vic lm hn

2. Cht lng vt tri p dng TQM: To ra s cam kt c tnh t chc vi cht lng Tp trung vo khch hng Tm cch o lng cht lng Thit lp mc tiu v to s khuyn khch Thu thp d liu t nhn vin

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Xy dng mi quan h vi cc nh cung cp

Thit k d ch to Loi b ro cn gia cc chc nng

3. t ci tin vt tri L do tht bi trong ci tin

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20%

20%

20%

20%

A. S khng chc chn

B.

20%

Thng mi ha km

20%

C. nh v chin lc km

D. S thin cn k thut E. Chm chp a SP ra TT

3. t ci tin vt tri Cc bc to lp cc kh nng ci bin

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Mt s bc quan trng to lp mt kh nng ci tin v trnh tht bi.

To lp cc k nng c bn & ng dng

Pht trin mt qu trnh la chn & pht trin d n tt

Kt hp cc chc nng khc nhau trong cng ty

Bc 1

Bc 2

E. Chm chp a SP ra TT

Bc 3

4. p ng khch hng vt tri

Tp trung vo khch hng v nhu cu ca h

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S lnh o

Thi nhn vin

a KH n vi cng ty

To ra s p ng khch hng
E. Chm chp a SP ra TT

4. p ng khch hng vt tri

Tha mn nhu cu khch hng

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t c s p ng khch hng vt tri thng yu cu cng ty t c hiu qu, cht lng, s ci tin Cng ty cung cp mc tha mn cao hn khi h c bit ha sn phm vi cc nhu cu c o ca khch hng hay nhm khch hng c bit v p ng nhanh nhu cu khch hng.

E. Chm chp a SP ra TT

Ni dung

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Mt s kin thc c bn

Mt s hiu bit v cng ty

1. Chin lc sn xut
Tha mn nhu cu khch hng T trng sa ti cao Xe ng lnh vn chuyn tt i mi cng ngh sn xut Ngun nguyn liu a dng ha bao b sn phm Cng ngh qun l cht lng sn phm H thng x l nc thi hin i

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E. Chm chp a SP ra TT

2. Chin lc Marketing

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Chin lc Marketing
Marketing

4P

Chin lc gi Chin lc sn phm Chin lc xc tin Chin lc phn phi

E. Chm chp a SP ra TT

2. Chin lc Marketing 2.1. Chin lc sn phm

Chy theo xu hng ca thi i

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S khc bit ha SP v a dng ha Sp l cng c cnh tranh hiu qu v bn vng

2.2. Chin lc gi
Ph hp vi s chp nhn ca ngi tiu dng c xem xt trong mi quan h gi c

E. Chm chp a SP ra TT

2. Chin lc Marketing 2.3. Chin lc knh phn phi H thng i l ca cng ty chia thnh 2 loi

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Mng li phn phi Vinamilk rt mnh trong nc v knh phn phi hng xut khu

H thng nhn vin kho st i l

Nhn vin tip th ti mi tnh

E. Chm chp a SP ra TT

2. Chin lc Marketing 2.3. Chin lc xc tin bn

Qung co
Truyn hnh i pht thanh v bo ch

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Khuyn mi

Vinamilk u t cho tng lai Chung tay lp k lc VN cng Dielac Khuyn mi ln khi mua SP Ri-advance Qu hc bng Qu t thin ng h ng bo min Trung E. Chm chp a SP ra TT

PR

3. Chin lc PR
Vinamilk m mm ti nng tr Vit Nam: Tnh n nm hc 2010 2011, tng s tin ti tr cho Qu hc bng ~ 16.000.000.000 ng

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V mt Vit Nam lun vn cao: Sau gn 4 nm thc hin, Qu sa Vn Cao Vit Nam trao khong 19 triu ly sa cho tr em khp c nc vi tng tr gi khong 69 t ng.

3. Chin lc PR
Hot ng x hi mang tnh chiu su
Quyn gp hn 1,4 t ng thc hin chng trnh Gp xy Trng Sa ng h t l lt ti min Trung cui nm 2011: 500 triu ng. Thm cc Trung tm dy tr khuyt tt-m ci khng ni nng ta H tr hi ngi m ng h nn nhn cht c da cam Qu ngi ngho H tr cc trng hp m tim, m u no, m c cng,, ng h cho Qu Bo tr bnh nhn ngho TP.HCM Trao 100.000 uSD cho Tng lnh s qun Nht Bn ti TP.HCM chuyn v ng h cho ngi dn Nht Bn

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4. Chin lc R&D

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Ch trng pht trin cc dng sn phm mi gip ci thin v tng cng sc khe con ngi, gp phn hng th hiu ca ngi tiu dng n cc sn phm c li cho s pht trin th cht v tr tu ca cng ng, c bit l tr em.

4. Chin lc R&D
Nghin cu cho ra i sn phm mi
Nm 2011: hng lot SP c tung ra TT: dng sa tit trng b sung vi cht mi aDM+, sa chua Vinamilk khng ng, dng nc gii kht V-fresh nha am, sn phm dinh dng cho tr bing n Dielac Pedia, Thng 3/2011 Vinamilk k kt hp tc quc t v Nghin cu v ng dng Khoa hc Dinh dng pht trin sn phm dinh dng c th cho tr em Vit Nam vi 3 i tc hng u Chu u.

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3. Chin lc R&D
Nghin cu nng cao cht lng SP

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Chng trnh mini test - nh gi hiu qu ca sn phm Vinamilk Canxi trong vic ngn nga bnh long xng.
Trong nm 2012, Vinamilk s tip tc hng n mc tiu khng ngng nng cao cht lng v a dng ha SP vi nhiu chng loi v hng v nhm tha mn th hiu ca nhiu i tng ngi tiu dng.

3. Chin lc nhn s Xy dng cc tiu ban trong HQT ph

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trch vn v nhn s:
Tiu ban Nhn s

Tiu ban i ng

3. Chin lc nhn s Tuyn dng

Cc chng trnh tuyn dng hng ti i tng sinh vin: nh hng ngh nghip, o to k nng v kinh nghim Quan st, pht hin c nhng ti nng, ph hp vi tng v tr cng vic. Chng trnh Tp s vin Kinh Doanh 2008: hng n i ng sinh vin mi ra trng nng ng, nhit huyt, sn sng cng hin v yu thch cng vic bn hng Chng trnh tuyn dng ti cc trng i hc Cc chng trnh thc tp

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5. Chin lc nhn s o to v pht trin

To c hi cho nhn vin c o to Nhiu c hi cng vic mi cng vi s pht trin khng ngng ca Cng ty Nn vn ha to cm hng lm vic v sng to: Chng ta s i x tn trng v cng bng vi mi nhn vin. Chng ta to dng nhng c hi pht trin bnh ng, xy dng v duy tr mi trng lm vic an ton, thn thin v ci m.

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5. Chin lc nhn s Lng bng

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Xy dng c cu v mc tin lng cng bng, hp l. Xem con ngi l ti sn qu nht ca Vinamilk nn chng ti xem tin lng cng l tin u t hiu qu nht. Chng trnh xt thng hng nm cng c p dng cho ton nhn vin trong Cng ty. Chng trnh C phiu thng: ngun ng vin tch cc i vi i ng nhn vin tn tm, ht lng v Vinamilk

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