Kenwood responded that it had no such documents and sent merely a set of recent and fairly standard annual

reports. We tried to obtain external writings on this subject, but found none. Perhaps Kenwood has had a consistent, pervasive ideolo gy that, like Sony s, traces back to the moment of the company s conception, but we could find no evidence of it. Whereas we had no trouble locating numerous books, articles, and documents both internal and external about Sony s ideology, we could fi nd almost nothing similar published about Kenwood. Jim Collins. Built to Last (Kindle Locations 1257-1261). HarperCollins US. Sony is a pioneer and never intends to follow others. Through progress, Sony wan ts to serve the whole world. It shall be always a seeker of the unknown.... Sony has a principle of respecting and encouraging one s ability ... and always tries to bring out the best in a person. This is the vital force of Sony.13 In contras t to Sony stands Kenwood, Sony s comparison in the study. We attempted to obtain d irectly from Kenwood any and all documents that would describe the company s philo sophy, values, visions, and ideals. Kenwood responded that it had no such docume nts and sent merely a set of recent and fairly standard annual reports. We tried to obtain external writings on this subject, but found none. Perhaps Kenwood ha s had a consistent, pervasive ideology that, like Sony s, traces back to the momen t of the company s conception, but we could find no evidence of it. Whereas we had no trouble locating numerous books, articles, and documents both internal and ext ernal about Sony s ideology, we could find almost nothing similar published about Ke nwood. Jim Collins. Built to Last (Kindle Locations 1253-1261). HarperCollins US.