Professional Documents
Culture Documents
Bajaj Project
Bajaj Project
PREPARED BY
Pankaj Sankharva (M.B.A. 1 st Year) Chirag Manek (M.B.A. 1st Year)
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I Pankaj Sankharva undersigned the student of M.B.A 1 s t Year . Of R.K. college of Business Management here by declares that the project work presented in this reports is my own work & has been carried out under supervision of Kumara Anjaria, Sales Manager of Mr.
Automotive
Manufacturers Pvt Ltd at Rajkot. It is a authorize showroom and service station of Bajaj Auto .
Date:-
Place :-
Mr. Pankaj
Sankharva
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n todays competitive world the practical study forms an important part in each and every professional course. The
MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum. And each and every student has to work for the project. The summer project enables the students to know more about the application of theoretical knowledge. The current situation of the market is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data, and prepare the grand project. This project is on the analysis of Two Wheeler market of Bajaj, Services of Bajaj dealer and Customer Perception as compared to Hero Honda. We have analyzed the industry very deeply and carefully project. One can know about the current scenario of the Indian Two wheeler industry in India. This project enables the reader to have a look at the position of the Two Wheeler companies of the country.
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his is really a matter of pleasure for us to prepare a project report as it was included in our course by the
Saurashtra University. It gave us the opportunity to learn things practically what we learnt enterprise and their impact on the working of the company. It really gives us pride to first thanks to the Sales Manager of Automotive Mfrs Pvt Ltd, Mr. Kumar Anjaria that give us the chance to make analysis of Bajaj autos vehicle and he also guide us through out our project. He give many Ideas, Knowledge, Suggestions from his pool of knowledge and also by sharing his valuable experiences in the field area.
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PARTICULARS OVERVIEW OF AUTOMOBILE INDUSTRY GENERAL PROFILE OF BAJAJ AUTO FINANCIAL RESULT OF BAJAJ AUTO DEALERS PROFILE PROFILE OF AUTOMOTIVE MFRS. PVT LTD MARKETING DEPARTMENT PERSONNAL DEPARTMENT RESEARCH METHEDOLOGY RESEARCH FINDING & CONCLUSION SUGGESTIONS BIBLIOGRAPHY
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he History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in
India. Several Italians recorded designs for wind-driven vehicles. The first was Guido da Vigevano in 1335 . It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15 th century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didnt invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Heros steam engine-a-spinning wheel with jets on the periphery.
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ndia is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and
China in terms of the number of two-wheelers produced and domestic sales respectively. The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. Until 1958, API and Enfield were the sole producers. In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers . Finally, in 1960 , it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by API, it was later overtaken by Bajaj Auto . Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years .
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he
composition
of
the
two-wheeler
industry
has
1991, the share of scooters was about 50 per cent of the total 2wheeler demand in the Indian market. Motorcycle and moped had been experiencing almost equal level of shares in the total number of two-wheelers. In 2003-04, the share of motorcycles increased to 78 per cent of the total two-wheelers while the shares of scooters and mopeds declined to the level of 16 and 6 per cent respectively. A clear picture of the motorcycle segment's gaining importance during this period is exhibited by the Figures 1, which give the annual growth during the period 1993-94 through 2003-04.
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he
Indian
two-wheeler
industry
has
undergone
preference changing from scooters and mopeds to motorcycles. The scooters segment was the largest till FY1998, accounting for around 42% of the two-wheeler sales (motorcycles and mopeds accounted for 37% and 21 % of the market respectively, that year). However, the motorcycles segment that had witnessed high growth (since FY1994) became larger than the scooter segment in terms of market share for the first time in FY1999. Between FY1996 and 9MFY2005, the motorcycles segment more than doubled its share of the twowheeler industry to 79% even as the market shares of scooters and mopeds stood lower at 16% and 5%, respectively.
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s the following graph indicates, the Indian two-wheeler industry is highly concentrated, with three players-Hero
Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS) - accounting for over 80% of the industry sales as in 9MFY2005. The other key players in the two-wheeler industry are Kinetic Motor Company Ltd (KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL) and Honda Motorcycle & Scooter India (P) Ltd (HMSI).
Although the three players have dominated the market for a relative long period of time, their individual market shares
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he Bajaj Group came into existence in 1926 , during the turmoil and the heady euphoria of Indias freedom
struggle. Jamnalal Bajaj, founder of the group , was a close confidant and disciple of Mahatma Gandhi, and was deeply involved in the effort for freedom. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the company today, are often traced back to its birth during those long days of relentless devotion to a common cause.
Kamalnayan Bajaj , the eldest son of Jamnalal Bajaj , at the age of 27, he took over the reins of business in 1942 . Putting the Nation before business, he devoted himself to the latter only after India achieved independence in 1947. and then after he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities, elevating the group to the status it enjoys till this day.
At present Chairman and Managing Director of the group, is Rahul Bajaj, took charge of the business since 1965 and is
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Baja is currently Indias Largest Two and Three Wheeler manufacturer and one of the biggest in the world. Under Rahul Bajajs leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to and the brand has found a global market. He is one of Indias most distinguished for his business business leaders acumen and and internationally respected
entrepreneurial spirit. .
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ajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 27 companies and
was founded in the year 1926. The companies in the group are:
Bajaj Auto Ltd. Mukand Ltd. Bajaj Electricals Ltd. Bajaj Hindustan Ltd. Maharashtra Scooters Ltd. Bajaj Auto Finance Ltd. Hercules Hoists Ltd. Bajaj Sevashram Pvt Ltd. Hind Lamps Ltd. Bajaj Ventures Ltd. Bajaj International Pvt Ltd. Hind Musafir Agency Pvt Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Allianz Life Insurance Company Ltd.
Mukand International Ltd. Mukand Engineers Ltd. Mukand Global Finance Ltd. Bachhraj Factories Pvt. Ltd. Bajaj Consumer Care Ltd. Bajaj Auto Holdings Ltd. Jamnalal Sons Pvt. Ltd. Bachhraj & Company Pvt. Ltd. Jeevan Ltd. The Hindustan Housing Co Ltd. Baroda Industries Pvt Ltd. Stainless India Ltd. Bombay Forgings Ltd. -
Rahul Bajaj
Rajiv Bajaj
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ajaj has a main plant at Pune. Company produce all bike from its main plant by assembling the parts which is Bajaj a three plants at Akurdi, Waluj and Chakan in
purchased from different source and manufactured. Auto's have Maharashtra, western India.
Plant Location:
The Bajaj autos Three plant located at 1. Mumbai - Pune Road, Akurdi, Pune 411 035 2. Bajaj Nagar, Waluj, Aurangabad 431 136 3. MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune
Company utilize this three plant as per its requirement. Generally company produces a Different Product/Bike from different plant
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1.
Akurdi :
Geared scooters, ungeared scooters and Bajaj Discover
2.
Waluj :
Bajaj CT100, Bajaj Wind 125 and three wheelers
3.
Chakan :
Bajaj motorcycles - Pulsar and Discover
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ajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest,
state-of-art two-wheelers in India. Since the tie-up in 1986 , Bajaj Auto has launched KB100, KB RTZ, KB125, 4S, 4S Champion, Boxer, Caliber, Caliber115, Wind125 and India's first real cruiser bike, the Kawasaki Bajaj Eliminator . A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840 crore), Kawasaki Heavy Industries has crafted new technologies for over a hundred years. These technologies have redefined space systems, aircrafts, jet engines, ships, locomotive, energy plants, construction machinery, automation systems , apart from a range of high quality, high reliability two-wheelers. Kawasaki has given the world its legendary series of 6001200cc Ninja and 1600 Vulcan bikes . Straight from Kawasaki design boards, the Kawasaki Bajaj Eliminator redefines the pleasure of "biking" in looks as well as performance Bajaj Have technology Tie-up with Kawasaki from
1988 to 2003.
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1984 January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981 The Bajaj M-50 is introduced. 1977 The Rear Engine Auto rickshaw is introduced. Bajaj Auto achieves production and sales of 1,00,000 vehicles in a single financial year. 1976 The Bajaj Super is introduced. 1975 BAL & Maharashtra Scooters Ltd. joint venture. 1972 The Bajaj Chetak is introduced. 1971
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AVENGER DTS-I
Technical specification
Engine : Five Speed, 4 Strock 180 CC Starting Sys : Kick start (Elec. Start) Tank : 14 Litter Power : 16.5 BHP @8000rpm
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DISCOVER DTS-I
Technical specification
Engine : Five Speed, 4 stroke, 111.63 cc Starting Sys : Kick start (Elec. Start) Power : Avg : 7500rpm 101 Km/L 10 Liters(2.3 Liters of Reserve Suspension: Spring absorbers Weight : 117 Kg. Breaks : Drum 130 mm diameter. with (SNS) Spring hydraulic
PULSAR DTS-I
Technical specification
Engine : Five Speed, 4 stroke, 150 cc / 178.60 cc Starting Sys : Kick start (Elec. Start) Power : Avg : 8000rpm (15 BHP) 55 Km/L 18 Liters(2.3 Liters of Reserve in Suspension: Weight : Breaks : Triple rate spring, shock Nitro Shock Observers 137 Kg. Drum 135 mm diameter
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PLATINA
Technical specification
Engine : Five Speed, 4 stroke, 99.27 cc, S.I. Engine Starting Sys : Kick start Power : Avg : 7500rpm 108 Km/L 13 Liters(2.3 Litres of Reserve shock absorbers Weight : 113 Kg. Breaks : Drum 130 mm diameter.
WIND - 125
Technical specification
Engine : Five Speed, 4 stroke, 124.6 cc (Air Cooled Starting Sys : Kick start Power : Avg : 10.8 BHP 65 KM/L 12.5 Liters(2.3 Liters of Reserve 121 Kg.
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CT 100
Technical specification
Engine : Five Speed, 4 stroke, 99.27 cc, S.I. Engine Starting Sys : Kick start Power : Avg : 7500rpm 109 Km/L 10.5 Liters(2.3 Litres of Reserve Suspension: Spring in Spring Weight : 109 Kg.
BOXER
Technical specification
Engine : Five Speed, 4 stroke, 99.35 CC Starting Sys : Kick start Power : Avg : Weight : 7.2 BHP 102 KM/L 109 Kg.
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CHETAK
Technical specification
Engine : Four gear, 4 stroke, 145.45 cc Starting Sys : Kick start Avg : 65 Km/L
WAVE DTS-I
Technical specification
Engine : Single Cylinder, 4 stroke 109.7 CC Power : Weight : 8 BHP @ 7000 Rpm 110 Kg. Absorbed & coaxial spring Fuel Tank : 5 Litres Suspension: Spring Single Shock
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Brand Ambassador:
The Bajaj Auto uses a different Brand Ambassador for each bike for making a advertisement of its bike. The Bajaj auto some time uses a Favorite Actor and New model as a Brand Ambassador . Mostly Bajaj Auto uses New Model as a Brand Ambassador. Just one time company uses a Jacky Chain & Hero of Harry Potter as a Brand Ambassador for a Bajaj Discover DTS-I .
Punch line:
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The Bajaj has a different punch line for each bike . The following some are the punch line are.
Avenger: Feel Like God Discover: Discover the Jaadoo. Pulsar: Definitely Male
Platina: Jhalak Dikhlaja CT-100: Bike Nahi, Jackpot Wave: Make way for Happiness
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The Bajaj Auto Has Mainly Three Policy to provide better satisfaction to his customer 1. Environmental Policy 2. Quality Policy 3. TPM Policy (Total Productivity Maintenance)
1. Environmental Policy:
(Towards creating and preserving a cleaner environment) Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to prevention of pollution. Towards this, Bajaj shall strive to: Create a proactive environment management system that addresses all environmentally significant aspects related to products and processes. Minimize the generation of waste and conserve
resources Through better technology and practices, and Promote environmental awareness amongst employees and motivate them to fulfill this commitments.
2. Quality Policy:
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3. TPM Policy:
Bajaj Auto adopt Total Productivity Maintenance as a means of creating in a safe all and participative target work the environment which employees
elimination of losses in order to continuously enhance the capacity, flexibility, reliability and capability of its processes, leading to higher employee morale and greater organizational profitability.
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ajaj
Auto
Achieve
several
national,
international
national safety council. Bajaj Auto Receives Award from, India Trade Promotion Organisation, ICICI Bank OVERDRIVE Awards, CNBC AUTOCAR Awards, BBC World Wheels Award and also from National Safety Council etc. Here there are Three type of award that Baja Achieve in different year: Product Award Bajaj Discover DTS-i - Bike of the Year and Design of the Year 2005 DTS-i Technology - Auto Tech of the Year 2004 Bajaj Pulsar DTS-i Bike of the Year 2004 Wind 125 Two Wheeler of the Year 2004 Bajaj Pulsar 150 DTS-i BBC World Wheels Award for Best Two Wheeler between Rs 45,000 to Rs 55,000 Bajaj Boxer AT KTEC BBC World Wheels Award for Best Two Wheeler under Rs 30,000 Bajaj Eliminator - Most exciting bike of the year Year 2005 2004 2004 2004 2003 2003 2002
Export Award All India Trophy for Highest Exporter Focus LAC Award for Outstanding Performance All India Trophy for Highest Exporter Regional Top Exporter - Large Scale Manufacturer All India Special Shield - Consumer Durables Export Promotion
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Safety Award Meritorious Performance in Industrial Safety for three consecutive years Achieving Lowest Average Frequency Rate Achieving Longest Accident-free Period under Heavy Engineering Industries Group Longest Accident-free Period Best Safety Performance
T
their
oday, competition is not only rife but also growing more intense every year. Competitors are, the companies that
satisfy the same customer need. It is a simple task for a company to identify its competitors, once a company identifies its primary competitors, it must ascertain their strategies, objectives, strengths and weaknesses and reaction pattern. Whether competitors can carry out their strategies and reach goal depends on their resources and capabilities. Companies closest competitors are those seeking to satisfy the same customers and need and making similar offer. A company
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Bajajs competitors are: Hero Honda Honda LML Kinetic TVS Yamaha
Recruitment Policy:
Bajaj Auto give equal opportunity to employee. Selection is based strictly on individual merit. A large number of recruits are fresh engineers and MBAs. Natural attrition is usually taken care of by promotions and horizontal movements within the organisation to provide career opportunities for its employees
Recruitment:
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hen a particular company is interested in selling its goods in the international market it is said to
undertake exports. For a company to increase the size of it s market it has to first know the likes, dislikes, wants etc of the customers staying in other countries.
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The company appoint several person that handle export division of company. The company appoint different person as per geographical position.
o Middle East, Africa and Europe o North and Latin America o South East Asia
The Bajaj Auto Has a wide Network of export. In countries where Bajaj perceive a good market potential, the company seek a tie up with one of the major industrial establishments, which would be in a position to invest in the project and which would also entail manufacturing activities apart from marketing, distribution and after sales services through a wellestablished nation-wide network Distribution network covers 50 countries
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Growth in Export:
Bajaj Auto continued to be Indias largest exporter of two and three wheelers. During 2005-06 , it exported 250,204 two and three-wheelerswhich represented a growth of 27 per cent over 2004-05 .
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compared to last year. Profit before tax Rs. 15.81 Billion 45% Growth compared to last year. Net profit Rs. 11.23 billion 47% Growth compared to last year.
A. During the year a cruiser bike Bajaj Avenger DTS-i and Bajaj Discover 110cc were launched. Bajaj CT 100 was upgraded with ExhausTEC and SNSsuspension while the Pulsar 180 was upgraded in terms of looks.
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C. SEGMENT LEADER in the new 125cc category of the value segment. The Bajaj Discover DTS-i sold over 330,000 vehicles during the year. In the value segment the new Bajaj Discover 110cc that was launched in December 2005 sold over 113,000 vehicles . To combat the intense competition in the value segment and to set new style benchmarks, a new bike the BAJAJ PLATINA was launched in April 2006 . D. SEGMENT LEADER in the price segment. Bajaj CT 100 sold over ONE MILLION vehicles in the current year.
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A. Motorcycle sales continue to outgrow the industry 32% growth v/s industry growth of 19%. B. Market share in Motorcycles improved from 28% in 2004- 05 to 31% in 2005-06. C. 3-Wheeler sales for the year grew by 14%.
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A. Bajaj Auto continues to be the NUMBER ONE exporter of 2&3-wheelers. B. Over 100,000, 2&3-wheelers sold in Sri Lanka. Market leader in Central America accounting for over 50% of motorcycles sold. C. Joint Venture Company with majority equity holding to be set-up in Indonesia in 2006. D. Sales of Bajaj motorcycles in Iran expected to commence from July 2006.
Product Motorcycles Geared Scooters Ungeared Scooters Total 2 wheelers Three Wheelers
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ajaj Auto has a wide network in the country. Bajaj Auto have a more that one Show room in each city. And
dealers provide a vehicle to the customer as per its demand. The company provide scheme to the dealers and dealers are very much active to attract customers by providing more and more scheme and benefits to the customers. The Bajaj Auto has a network of 498 dealers and over 1,500 authorized service centers and 162 exclusive three- 51 -
Name: Address: Phone No: Mobile No: Contact Person: E-Mail: Fax: Name:
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T
Ltd
he name Automotive Mfrs Pvt Ltd comes from south part of the India. One south Indian group named into the 1960 .
Earlier it was started into the Gujarat, Maharashtra and Andhra Pradesh for its Service & Parts . Automotive deals with two major companies like Bajaj Auto and Ashok Layland . Baja Auto deals with two wheeler &
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O
below.
rganization structure is the pattern of relation ship among various components or parts of the organization.
Since various persons hold the position, the organization structure is the relationship among people of organization. Organization of Automotive Mfrs Pvt Ltd is simple to understand and can be studied looking at the chart shown
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In Automotive Mfrs Pvt Ltd there is a total 65 Persons Staff and the Showroom and Service station time is from 9 Am to 8 Pm.
OIL SHOP
ENGINE ROOM
PAINT ROOM
P A R K I N G
W A I T I N G
DELIEVERY CELL - 57 -
STOCK
JOB C A R D
STOCK
SECURITY
GATE
ll Show room has its separate service center, Here Automotive Mfrs. Also have a latest service center
with all semi-automatic instruments. Company maintain a unique and regular checking of each and every bike to increase a satisfaction level of the customers. Automotive Mfrs strictly watch and try to lesser the time of a customer while they give bike in to service. Mostly Customer in Automotive Mfrs when come to give his bikes in service,
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Gate Entry Receive by Service Advisor Job Card Entry (Opening) Estimation of Exp .
This Procedure will take just only 5 Minute then after Service of the Bike is done.
Service Procedure:
WASHING THE BIKE
C H E C KI N G
SUPERVISOR
SPAREPART DEPART.
C H E C KI N G
utomotive Mfrs Pvt Ltd Achieve several awards form the Bajaj for their best performance in different
activity like Highest Sales etc. Automotive Mfrs get several awards for their
Highest Sales. some of are listed below: Awards Highest Sales of Bajaj M-80. Highest Sales of Bajaj Sunny Moped Year 1987 1988
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Selling Scheme :
Selling scheme is a Dealers Scheme that is useful to attract the customer towards the showroom to purchase new bike. This all selling scheme provided to the customer is Rs.2000 . Such Selling Scheme are: RTO Free Insurance Free Petrol Free Up to some K.M or some Rupees. Reference Sales within
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he world market is derived from the Latin work MER CATUS which means to trade the American
marketing association defines a market as an aggregate demand potential of buyer and sellers for a product or service. Thus, a market is a group of buyers and sellers interested in no agitating the terms of purchase and sale of goods and services.
Marketing management is defined as the analysis planning, implementation and control of program design to bring about
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arketers use numerous tools to elicit desired responses from their target market. These tools constitute
Marketing Mix.
Marketing Mix is the set of marketing tools that a firm uses to pursue marketing objective in target market.
McCarthy classified these tools into four broad groups that he called the 4 Ps of Marketing . The four Ps represents the
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But now a days not only there is a four Ps of marketing but there is total 8 Ps of marketing other four are as follows:
Four Ps Positioning Packing Product portfolio mgt. Pace But Booms and Bitner suggested three additional Ps for service Marketing.
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romotion is fourth element of the marketing mix. Basically promotion is an attempt to influence. More
specially, promotion is the element in an organizations marketing mix that serves to inform, persuade and remind the market of a product and or the organization selling it, hopes of influencing the receipts feeling, beliefs or behaviors. Here we are going to discuss about the Automotive Mfrs. Pvt Ltd.
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SIX Ws OF PROMOTION The six main constituents of promotion of the pillars on which the promotion strategy rests are :
1. Whom to promote? 2. Why to promote? 3. What to promote? 4. When to promote? 5. Which way to promote? 6. Where to promote?
Promotion Tools
Advertising Personal selling Sales promotion
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Promotion Company:
Various Advertising
Tools
Used
By
Medias
that
are
used
by
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If Bajaj Company wants to give advertisement of its company or its brand then the advertisement is focused to all over India and given on Television, Radio, National and international Magazine & News Paper that is called Corporate Advertisement . But if company wants to just advertise in only Gujarat State then it is called Regional Advertisement that is published from Ahmedabad office in a news paper like Business Standard, Times of India and in State Magazine. But if the Dealer wants to focus only Rajkot city then the Advertisement is given by any local dealers in a local newspaper.
he Main Heart of any company is its marketing activity, through marketing company give awareness to the
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n past time, there was no importance of personnel management In Indian industries. But at present, however
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Management means getting things and workman through other people. We can term personnel management in following words.
Personnel management is that part of management progress which is primarily concerned with the human constitution of an organization. It is rightly said, manage you men, men will manage your all work. A man is the heart of the unit and make organization living.
The department has to obtain and maintain the efficient workers to achieve profitability of the firm and get man for right job, at right time and right place. Lawrence A. apply therefore wrote, Management is the development of people and not the direction of things.
ersonnel Management has gained and important study in modern industrial organization. The existence of
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anpower planning
times the manpower planning was widely used term but the
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ecruitment is the process of searching for prospective employees and stimulating them to apply for jobs in the
organization.
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There station.
is
Four
Types
of
Employee
Require
to
the
1. Management Person
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Recruitment Sources:
For Recruitment of the employ company uses different sources Like: 1. Company contact Consultancy service for recruit
Management Level Person . 2. Company give advertisement in newspaper for recruit Engineer, Sales & Trainee Person . 3. Some time Automotive recruit person from Industry or Other Show Room by giving more attractive salary.
fter recruitment, selection procedure is made selection is the process of selecting the right person for a right
job at right time from recruited persons. The process for selection is first, the application of the candidate are sent to
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Training :
After the employee has been selected, placed and induced, he must next be trained. Training is the organized procedure by
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Training is an art of increasing the skill of a worker for doing work more effectively.
In Automotive the training is given to newly recruited person in Bajaj Auto in different cities Service station. The company gives training as per their job at different city like:
Training Period:
In Automotive Mfrs Pvt Ltd under Bajaj Auto, the Training Period is limited as per the requirement of job or a person. Generally Training Period is:
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t is evaluation or appraisal of relative worth to the company of a msns services on his job.
Organization is established to achieve certain objectives. Achievement of goals and target depends upon to performance
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he human resource is so much important because it is the asset of company has good staff of employees than it can
get the competitive edge. Employee will work hard only when the employee are treated properly and taken care by the management. The employee has the feeling, so organization
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Provided Fund, E.S.I etc. Providing Insurance to its Staff. Provision for rest hours, mealtime and breaks. Worker
safety measurement like proper machinery maintenance, proving safety equipment.
Promotion:
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Transfer:
Transfer is a largest shift causing movement of individuals from one position to another usually without involving any
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This transfer is process of employees adjustment with the work time and place. A transfer is horizontal or lateral management of an employee from one job selection department, shift, plant or position to another at the same or another place where his salary status and the responsibilities are the same it generally done not involves a promotion, demotion or change in the job status. The Automotive Mfrs Pvt Ltd gives transfer to its employee on the request . It means if any person who has a some personal or any other problem and if he request for transferring him to particular citys service station then company can give transfer him to other Bajaj Autos showroom or service Center. This transfer facility can help in improving the satisfaction level of its employee.
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DATA COLLECTION:
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RESEARCH PURPOSE:
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SAMPLE SIZE:
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Service
Satisfaction
customers
Automotive Mfrs after purchasing Vehicle. 52 outlets were surveyed for the project of
SCOPE OF STUDY:
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No. of Vehicle 46 35 1
No. of Vehicle
46 50 40 30 20 10 0 35
No. of Vehicle
Automotive
Rajshri
Other
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Other, 9, 11%
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No 7 5 2 14
Total 49 24 9 82
7 No Yes 2 7
Other
42
5 19
Automotive
Rajshri
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No 8 4 0 12
Total 49 24 9 82
45 40 35 30 25 20 15 10 5 0
41
Yes No
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40 35 30 25 20 15 10 5 0
36
18 13 6 5 4
Yes No
Automotive Rajshri
Other
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Yes 39 19 9 67
No 10 5 0 15
Total 49 24 9 82
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40 30 20 10 0
39
19 10 5
Rajshri
9 0
Other
Yes No
Automotive
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35 30 25 20 15 10 5 0
33
16
13 11
8 1
Other
Yes No
Automotive
Rajshri
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50 40 30 20 10 0
21 8
Automotive
- 98 -
No 15 10 3 28
Total 49 24 9 82
35 30 25 20 15 10 5 0
34
15
14
Yes 10 6 No 3
Automotive
Rajshri
Other
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Q-11 If Customer Serviced at both place then where you got more satisfaction?
Satisfied Person 5 3 8
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Introduction
In Customer Perception as compared to Hero Honda Splendor , we make research for Bajaj Auto for to know what are the lacking things in Bajajs Vehicle that Some people Go only for Hero Honda Splendor. For analysis of this research, we collect 52 sample of Hero Honda Splendors Owner . This Research is very much important because right now as per todays situation, Bajaj cover the large market then other company . Hero Honda Splendor is No 1 from many years. But right now the Bajajs selling is higher than Hero Honda so the company wants to know that why some people purchase only splendor and what are their perception for splendor. And also wants to know their future vehicle and also wants analyse that the customer of Hero Honda Splendor is Satisfied with this vehicle or not and why?
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Q-1 With Whom Reference Customer Purchase Honda Splendor? Reason Advertisement Self Persons Reference Other Total No. 3 37 7 5 52
37 71%
3 6% Advertisement Self
7 13% Other
No. 47 22 31 26 46 2
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Other, 2, 1%
Avg
Other
Q-3 Customer Honda Splendor are Satisfied with Service. No. of servey 39 13 52
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No. of servey
Yes
No
Q-4 Have Customer collected Information about any other Vehicle while purchasing Honda Splendor?
Company
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No.
No.
30, 57%
14, 27% 1, 2% 3, 6%
Bajaj Yamaha Tvs
4, 8%
Honda No Think
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2, 3% 4, 6%
Honda (HMSI)
Hero Honda
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Q-6 If Customer use Both Bajaj & Splendor, Which Vehicle is better? Company Bajaj Hero Honda No. of Cust 4 6
No. of Cust
Bajaj
Hero Honda
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Customer Perception
We conduct a research to know the customer perception that why the users of Splendor use this bike and what are the lacking things in Bajaj that some customer uses a Splendor.
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he Suggestions that are given by Customers and we give suggestions as a market researcher for Improving in
a service. Because after selling of a vehicle customer may has some of the problem and customer come for solve their problem through service and company should try to give proper service to satisfy customer by solving their problem. The suggestions are as followed: Company should take less time for service the vehicle. Company takes Higher Charges for Pay Service. This should be reduce. Company should facilitate a Scheme for servicing Old Vehicles so that all the customer service their vehicle at companys service station.
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Sometimes they only wash the vehicles . This should not happen in future otherwise company can loose the customer. All parts should be available at service station. Because sometime customer face the problem that parts are not available. Only one person should take the responsibility to check the vehicles problem and also to solve the problem
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MAGAZINES: Business Today India Today Business World NEWSPAPERS: Economic Times Business Standard WEBSITES: www.autowebindia.com www.indiainfoline.com www.bajajauto.com
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www.bharattraders.com
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