WELCOME TO PRESENTATION

ON

BEHAVIOUR OF RURAL CONSUMERS

PREPARED BYGROUP A MBA FINAL YEAR

Structure
Introduction. Rural consumer behaviour. Consumer buying process. Consumer decision making making process. Difference in buying behaviour. Conclusion.

Introduction
Rural consumer behaviour: CONSUMER

BEHAVIOUR refers to the acts of individuals directly involved in obtaining and using goods and services and includes the decision process that provide a purchase.

RURALCONSUMER BEHAVIOUR
RCB is influenced by :

I)Environmental Factors (a) Economic (b) Political(c) Technological d) Legal II)Socio-Cultural (a) Culture and Sub-Culture(b) Social Classes (Reference group, family,etc.)

RURALCONSUMER BEHAVIOUR
III)Personal Factors

a) Age & Life Cycle b) Occupation c) Life Style d) Self-Concept IV) Psychological a) Motivation b) Perception c) Belief & Attitude d) Learning

Consumer buying process

Role
Initiator

Description
The one determines the need.

Influencer

Buyer
User

The one who influence the purchase. The one who actually make the purchase. The one who actually consumes the product.

Consumer decision making process

DIFFERENCE IN BUYING BEHAVIOUR

Conclusion
Finally we would like to conclude that rural

consumer behaviour may be defined as acts of individuals directly involved in obtaining and using goods and services and includes the decision process that provide a purchase. It is influenced byeconomic , social, political and legal factors. It is psychological and physical aspect.

THANKYOU