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  • Retailng Paper-MM - 306 Time: Three Hrs M.M.:70 Marks Note: Attempt Five Questions in All. All Questions Carry Equal Marks. Question No. 1 Is Compulsory

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    Retailng Paper-MM - 306 Time: Three Hrs M.M.:70 Marks Note: Attempt Five Questions in All. All Questions Carry Equal Marks. Question No. 1 Is Compulsory

    Uploaded by

    Mayank Goyal

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    MMS/D07

    RETAILNG Paper-MM - 306 Time: Three hrs M.M.:70 Marks Note : Attempt five questions in all. All questions carry equal marks. Question No. 1 is compulsory. 1. Write short notes on the following: (a) Retailing system. (b) Credit management. (c) Destination stores. (d) Technology in Retailing. (e) e- Retailing. (f) GANDOLA. Discuss the cultural and social influence on Consumer purchase behaviour. Suppose you are Marketing Manager in an Industrial organization. How would you promote retail marketing in this competitive world? Explain the role of social and economic forces for the promotion of retail marketing. Under what circumstances could a retailer carry a wide range of merchandise quality without hurting its image? When should the quality of merchandise carried be quite narrow? Which aspects of a store exterior are controllable by retailer? Which are uncontrollable? Explain. Under what circumstances would it be more desirable for a retailer to buy or lease an existing facility rather than to build a new store? How could these retailers best apply scrambled merchandising? Explain your answers. (a) Bakery. (b) Carpet Stores. (c) T.V. repair firm.

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