MBA

1. 1997 / 2003
2. 2003
3.
1998

4. 1997
5.
1990
6.
2002

7. 1994

1/()(Philip Kotler).
2002.
2/()(Philip Kotler).--2001.
3/()C.(Alvin C.Burns)()F.(Ronald F.Bush)
.--2001.
4/()Louis W. Stern .--2001.
5/()M.(Ben M. Enis).--
2000
6/()J.(J.Paul Peter)()C.(Jerry C.Olson)
.--2000.
7/()A.(Roger A.Kerin)()A.(Robert
A.Peterson).--2000.
8/()V.(V.Kasturi Rangan).-2000
9/()(Isobel Doole)()(Robin Lowe)
.--.--1998
10/()
H.(Syed H.Akhter).--.--

1998
11/()
(Kevin Lane Keller).[

]Prentice Hall 1998.

12/
2000
13Marketing strategy : a global perspective / Vernon R. Stauble. -- Fort
Worth, Tex. : Dryden Press, c2000.
14Marketing management : knowledge and skills / J. Paul Peter, James H.
Donnelly, Jr. -- 6th ed. -- Boston, Mass. : Irwin/McGraw-Hill, c2001.
15Marketing management : text and cases / Douglas J. Dalrymple, Leonard J.
Parsons. -- 7th ed. -- New York : J. Wiley, c2000.
16Marketing management : a relationship marketing perspective / Cranfield
School of Management. -- Basingstoke, Hampshire : Macmillan, 2000.
17Marketing in the 21st century : concepts, challenges, and imperatives /
Henry Kyambalesa. -- Aldershot, Hampshire ; Burlington, USA : Ashgate,
c2000.
18 / .2000
19 / .2001
20 / .2001
21 / .2000.
22 / .2000

23 /
.
2001
24 / .2001
25 / / / 2002
26 / .
2000

27 Marketing Strategy / Robert J. Dolan, 2002

28 B-to-C Commerce on the Web, 2002
29 Sales Management ,2002
30 .L.2000
31.R.2000

32
33
34
35 Marketing:critical perspectives on business and management / Michael
J.Baker, by Routledge

MBA

book-keeper
decision
maker

1ACCOUNTINGCharles THorngren Prentice-Hall International,Inc.

1998
2 3 (Managememt Accountimg,3/e) Rajiv D.Banker
2001.8
3? 1999
4 8 Accounting Information Systems,8/e George H.Bodnar
2001.8
5 4 Financial Accounting and GAP Annual Report,4/e
Walter T.Harrison 2001.8
6 8 Auditing:An Integrated Approach,8/e Alvin A.Arens
2001.8
7 7 Essentials of Accounting,7/e Robert N.Anthony

2002.6
8 10 Cost Accounting: A Managerial
Emphasis,10/e Charles T.Horngren 2001.10
9 1999
10 2000

1 1999
2-2001 2001
3 2000
4 1999
5 1999
6 2003
7 2000
8 2003

1997

1997 9
1999--1999 6

1997 1997
20002000 5
1992
1992 10

1998

1998 12

1996 1996
1989
1989 3
2000

2000
1
1999--(EVA)
(REVA)1999 1

19931993 9

1999
1999 2

19941994 11

20002000 1
1997

1997 9
1999
1999 1

19921992 4
20012001 12
2001:
2001 8
2001:
2001 7
2001: 7000
2001 3
2000a2000 4
1997

1997
19961996 4
1998
1998 4
1999
1999 12
1999--
1999 12
2000..
2000

1994

1994 6

1994

1994 9
19991999 9

19931993 2
2000
2000 1
1995
1995 4
20002000 11

1992
769
1992

5
2000
2000
,
2000

2002

1999

1998

Eugene F. Brigham: Financial Management, The Dryden Press,1999.

Joel M. Stern: The revolution in Corporate Finance, Blackwell Business,1996.
Donald H.Chew The New Corporate financeMcGRAW-HILL 1999
12Ross,Westerfield,Jaffe:Corporate FinanceMcGraw-Hill,Inc1996.
Brealey and Myers Principles of Corporate Finance ,McGraw-Hill,Inc1996.
Emery,Douglasr:Corporate Financial Management,Prentice-Hall,Inc1997.
Benton E.Gup: Principles of Financial Management, Second Edition,John Wiley
& Sons, Inc1988.
George E.Pinches: Essentials of Financial Management , Third Edition, Harper
& Row publishers1988.
Lawrence J.Gitman, Michael D.Joehnk, George E.Pinches: Managerial Finance,
Harper & Row Publishers ,1985.
Eugene F.BrighamLouis C.Gapenski: Intermediate Financial Management
,Fifth Edition ,The Dryden Press,1996.


S. P. Robbins

2003

Newstrom, J. W. & Davis,K. Organizational Behavior: Human Behavior at

Work(10th Edition)1998
[]S
2000
[]
1999

[]R1999
[]Andrew Kakabadse -
1999

[]1997
[]
1994
2000
2000
2000
1997

1994

1993

1 ()C,()P
() 2002 05
2ERP .H.

3
4
5
6.- 2002 08

7 . .

1 2002-7
2 2 • •
2002-1
3 ...
2002-9
4 •2001-5
5 .
.2002-1

1 Richard Lynch "Corporate Strategy"

2 Collis
3
4
5
6
7
8 .48
9
10
11
12
13
14 Bowersox
15 EIU
16 45
17

18 Nonake "Knowledge-created Company"

19
20 Day Wharton on managing Emerging Technologies
21 .

1
2
3
4
5
6
7
8
9
10

1 .
2 .
3 .
4
5 Aswarth Damodaran
6 Mark GrinblattSheridan Titman

7
8 George Baker
9
10

11 EVA
12
13
14