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Mystic Monk Coffee Whole Foods Market in 2010: Mission, Core Values, and Strategy The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity? Competition among the North American Warehouse Clubs: Costco Wholesale vs. Sams Club vs. BJs Wholesale Competition in Energy Drinks, Sports Drinks and Vitamin-Enhanced Beverages Netixs Business Model and Strategy in Renting Movies and TV Episodes Redboxs Strategy in the Movie Rental Industry Cash Connection: Are Its Payday Lender Strategy and Its Business Model Ethical? Blue Nile Inc. in 2010: Will Its Strategy to Remain Number One in Online Diamond Retailing Work? Apple, Inc. in 2010 Gap Inc. in 2010: Is the Turnaround Strategy Working? Googles Strategy in 2010 SkyWest, Inc. and the Regional Airline Industry in 2009 Silver Ships Strategy in the Military and Workboat Industry Skype v. AT&T and the Future of Telecommunications Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? Smuckers in 2011: Expanding the Business Lineup Robin Hood Dilemma at Devils Den Southwest Airlines in 2010: Culture, Values, and Operating Practices Namast Solar Herman Miller Inc.: The Reinvention and Renewal of an Iconic Manufacturer of Of ce Furniture Starbucks Strategy and Internal Initiatives to Return to Protable Growth Norton Lilly International: Implementing Transformational Change in the Shipping Industry Good Hotel: Doing Good, Doing Well?* W. L. Gore & Associates: Developing Global Teams to Meet 21st-Century Challenges Rhino Capture in Kruger National Park Countrywide Financial Corporation and the Subprime Mortgage Debacle

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